Communication Management and Design (B.S.)

The CMD Experience and You

CMD -- A unique program in which you will develop a comprehensive mastery of communication as well as an understanding of the impact of communication on an organization’s success.

Organizations survive by allowing people to work together and share information -- by communication. They thrive by figuring out how to do things well -- by management. And they become great by setting significant goals and creating strategies and tools to achieve them -- by design.

As a CMD student you will learn how to put these principles into practice by acquiring skills in

• problem solving and critical thinking
• project management and teamwork
• written and oral presentation

mastering the tools of media and design, such as

• multimedia computer applications for creating graphics and websites
• desktop publishing for producing newsletters and PR materials
• productivity software for enhancing project development and decision making

studying the underlying theories in

• leadership and management
• visual and media literacy
• motivation and persuasion

exploring how people learn new information by

• designing instructional materials, both traditional and web-based
• creating “serious” games
• planning meetings and events

gaining hands-on experience managing real-world communication issues by

• engaging in case studies, simulations, and projects
• participating in internships available in the United States and abroad
• consulting with actual clients on and off campus

Our students graduate with a unique skill: the ability to make a difference in the world through communication.

The CMD video was produced by students for students like you:  see and hear more about the program, our students, and our faculty.

Visit the CMD News pages to find out more about what is currently happening in the program, like special events and faculty-student collaborations, as well as alumni accomplishments and industry articles.