Sport Media (B.S.)
The public's voracious appetite for sports -- fed in part by the increased coverage that cable and the Internet provide -- has in turn created an increased demand for sports communication professionals. One of the few institutions in the country to have predicted this explosive growth and to offer an undergraduate degree in sport media, Ithaca has created a program with a tailored blend of liberal arts and specialized courses.As a student in our program, you'll first obtain a thorough grounding in the ethical, cultural, historical, and economic aspects of sport. Then you'll deepen your field of study with courses -- many of them offered in the Roy H. Park School of Communications -- in advertising, public relations, marketing, sports information, sport publications, television and radio, sport promotions, and writing for publication. You'll collaborate with your professors and pursue independent studies. Fieldwork and internships at prestigious and varied sites such as the United States Tennis Association, New York Knicks, New York Jets, CBS Sports, Los Angeles Dodgers, and Madison Square Garden provide you with more hands-on learning.
Graduates of our program work as media planners, producers, sports information directors, sports journalists, and specialists in public relations and promotion in such companies as ABC, Momentum Sports, Bozelle Worldwide, Westwood One, Gravity Games, the National Hockey League, and Major League Baseball.
Related Academic Programs
Other Programs in Business and Management
- Accounting/Professional Accountancy (B.S./M.B.A.)
- Business Administration (B.S.)
- Health Care Management (B.S.)
- Integrated Marketing Communications (B.S.)
- Legal Studies (B.A.)
- Sport Management (B.S.)
Other Programs in Media and Communications
- Cinema and Photography (B.S.)
- Communication Management and Design (B.S.)
- Communication Studies (B.A.)
- Culture and Communication (B.A.)
- Documentary Studies and Production (B.A.)
- Emerging Media (B.S.)
- Film, Photography, and Visual Arts (B.F.A.)
- Integrated Marketing Communications (B.S.)
- Journalism (B.A.)
- Television-Radio (B.S.)
- Writing (B.A.)
Other Programs in Sport and Recreation
- Outdoor Adventure Leadership (B.S.)
- Recreation Management (B.S.)
- Sport Management (B.S.)
- Sport Studies (B.A.)
- Therapeutic Recreation (B.S.)
Related Minors
Sport media majors often take the following complementary minors:If you're interested in sport media but not as your major area of study, you may want to consider the following minor:
- Communication Management and Design
- Integrated Marketing Communications
- Journalism
- Legal Studies
- Marketing
- Sport Studies
