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| • | Limited
duration – about 20 seconds |
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| without rehearsal |
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| – | Rehearsal –
the process of repetitively |
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| verbalizing or
thinking about the information |
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| • | Limited
capacity – magical number 7 |
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| plus or minus
2 |
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| – | Chunking –
grouping familiar stimuli for |
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| storage as a
single unit |
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