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Test 3 Spring 2006

Multiple Choice
Identify the letter of the choice that best completes the statement or answers the question.
 

 1. 

The major difference between a CS and a UCS is
a.
the order in which they are presented
b.
that one reliably elicits the response of interest prior to conditioning while the other does not
c.
that during conditioning the response to one increases while the response to the other decreases
d.
the strength of the response that each stimulus elicits
 

 2. 

One Saturday, Lacey was sitting at home when the telephone rang. A local company was making promotional calls and told Lacey she had just won a $1000 gift certificate. She felt a rush of excitement at the thought of what she could do with $1000. Now Lacey finds that whenever she hears a telephone ring, she feels a surge of excitement. In this example, the rush of excitement that Lacey felt when she heard she had won the gift certificate is
a.
the conditioned stimulus
b.
the unconditioned stimulus
c.
the unconditioned response
d.
the conditioned response
 

 3. 

When an individual has a phobia, the irrational fear and anxiety that the person experiences is
a.
a conditioned response
b.
an unconditioned response
c.
a conditioned stimulus
d.
an unconditioned stimulus
 

 4. 

On Tuesday morning, Chloe prepared her typical breakfast of corn flakes with milk and a cup of coffee. However, instead of having grapefruit with her breakfast, she tried eating guava for the first time. Later she became extremely ill. If her illness causes her to develop a conditioned response to one of her breakfast items, the conditioned response will most likely be to
a.
guava, because it was a novel stimulus
b.
milk, because the milk may have been sour
c.
grapefruit, because that was the one thing missing from her typical breakfast
d.
coffee, because coffee is a stimulant
 

 5. 

The phenomenon of spontaneous recovery suggests that
a.
classical conditioning can only be used to condition biologically meaningful responses
b.
even if a person is able to extinguish a conditioned response, there is an excellent chance that it will reappear later
c.
once a conditioned response has been extinguished, a person will also stop responding to other stimuli that are similar
d.
when a conditioned response is extinguished, higher-order responses replace the original response
 

 6. 

If a dog salivates to a blue light and not to a yellow light, the dog is showing evidence of
a.
spontaneous recovery
b.
conditioned emotional reactions
c.
stimulus generalization
d.
stimulus discrimination
 

 7. 

April wants to teach her cat not to claw at the arms of her couch. She will be most successful in reducing the cat's scratching behavior if she uses
a.
classical conditioning
b.
higher-order conditioning
c.
observational learning
d.
operant conditioning
 

 8. 

The process of selectively reinforcing responses that are closer and closer approximations of some desired response is called
a.
stimulus discrimination
b.
selection
c.
shaping
d.
step-wise conditioning
 

 9. 

Bart used to go to his health club every day after work because he almost always saw Abigail there. For two full weeks Abigail wasn't at the club when Bart went there for his workout, and now Bart has stopped going to his health club. This example illustrates the operant conditioning process of
a.
extinction
b.
punishment
c.
avoidance
d.
resistance
 

 10. 

Continuous reinforcement occurs when
a.
reinforcement is delivered continually, regardless of whether or not a response is made
b.
it is not known in advance what responses will be reinforced
c.
every behavior engaged in by the subject is reinforced
d.
every occurrence of the designated response is reinforced
 

 11. 

Henry got a bad sunburn on his face when he was skiing last winter. Now, before he starts a day of skiing, he uses a sunscreen on his face to prevent another sunburn. In this case, avoiding a sunburn functions as
a.
a negative reinforcer for using a sunscreen
b.
a positive reinforcer for using a sunscreen
c.
a conditioned stimulus for using a sunscreen
d.
an unconditioned stimulus for using a sunscreen
 

 12. 

Brenda has learned to take an over-the-counter medication 30 minutes before she eats a spicy meal. When she does this she is able to prevent the heartburn and indigestion that she would experience otherwise. This is an example of
a.
escape conditioning
b.
positive reinforcement
c.
classical conditioning
d.
avoidance conditioning
 

 13. 

Typically, most people would
a.
enjoy being negatively reinforced or punished
b.
dislike being negatively reinforced or punished
c.
enjoy being negatively reinforced and dislike being punished
d.
enjoy being punished and dislike being negatively reinforced
 

 14. 

According to Rescorla, the single best way to ensure a strong CR is to arrange that the CS
a.
remains constantly present throughout training
b.
be one that is well above the absolute threshold of the animal being trained
c.
sometimes occurs when the UCS is not present
d.
is the most predictive signal for the UCS
 

 15. 

Your younger daughter watches your older daughter wash the breakfast dishes. Later, your younger daughter attempts to wash some dishes. The older daughter has acted as
a.
a noncontingent reinforcer
b.
a negative reinforcer
c.
a positive reinforcer
d.
a model
 

 16. 

The principles of learning and conditioning have
a.
turned out to have little relevance to real-world concerns
b.
been widely applied in education, business, and industry
c.
attracted little interest outside of psychology
d.
proven worthless when applied to humans as opposed to animals
 

 17. 

Taryn was given a list of words as part of a memory test that included: "dog, pail, and hate." Later, she recalled these words as: "pup, bucket, and loathe." Taryn's errors in recall suggest that she had encoded the original word list
a.
proactively
b.
semantically
c.
phonemically
d.
structurally
 

 18. 

Naomi is studying for her law exam. While she is studying, she is trying to think of as many examples as she can to illustrate key ideas. In this case, Naomi is using
a.
an efficient study strategy, because examples should help her to recall key ideas
b.
an ineffective study strategy that will probably cause her to confuse many of the key ideas
c.
shallow processing that does not focus on the underlying meaning of the material she is reading
d.
the linking method, to create a more complete semantic network
 

 19. 

A 1-800 number for a product Ronald was interested in flashed on the television screen. Unfortunately the number disappeared before Ronald was able to write down the last three digits. However, Ronald found he had a momentary mental image of the phone number, and he was able to complete it, even though the number had disappeared. Ronald's experience best illustrates
a.
cued recall
b.
sensory memory
c.
procedural memory
d.
a flashbulb memory
 

 20. 

When you mentally picture the road between your house and school, you are relying on which component of working memory?
a.
the visuospatial sketchpad
b.
the conceptual hierarchy
c.
the rehearsal loop
d.
the executive control system
 

 21. 

The memory system that has an almost unlimited storage capacity is
a.
time-based memory
b.
long-term memory
c.
working memory
d.
auditory sensory memory
 

 22. 

Brock was describing the inside of his doctor's office to one of his friends. In his description he mentions that there were two diplomas on the wall, even though this doctor does not have any diplomas displayed on the wall. Brock's error in recall illustrates
a.
the role of semantic networks in long-term memory
b.
the need for conceptual hierarchies in long-term memory
c.
the need for a good executive control system in short-term memory
d.
the role of schemas in long-term memory
 

 23. 

The work of researchers like Loftus on errors in memory suggests that memory is best viewed as
a.
a tape recording
b.
storage on a computer disc
c.
a literal record of events
d.
a reconstruction of events or materials
 

 24. 

Decay theory suggests that forgetting is due to
a.
ineffective encoding
b.
impermanent storage
c.
retrieval failure
d.
interference effects
 

 25. 

Isabella spent one hour studying American History prior to 1800, and then spent one hour studying European History prior to 1800. Victor spent one hour studying American History prior to 1800, and then spent one hour studying Calculus. In this example, it is likely that
a.
Victor will have better recall of events in early American History
b.
Isabella will have better recall of events in early American History
c.
both students will have equivalent recall of events in early American History
d.
neither student will have good recall of the material they studied during the second hour
 

 26. 

You meet a man at a party and carefully store his name along with an image of his face. The next day, he calls you on the phone, but you can't remember his name. According to the encoding specificity principle, this is because
a.
the sound of his voice is an inappropriate retrieval cue
b.
you never paid attention to his name in the first place
c.
the name is no longer in your long-term memory
d.
the name is in your sensory store only
 

 27. 

Trevor was in a car accident and hit his head on the dashboard. Later, when the police question him about the events just prior to the accident, he draws a complete blank. Trevor's memory difficulties are consistent with
a.
retrograde amnesia
b.
anterograde amnesia
c.
proactive interference
d.
pseudoforgetting
 

 28. 

Natasha asks Oscar for directions to his house. When he tells her to turn on 4th Street, she asks what color the house is on the corner where she turns. Oscar is surprised that he actually knows the house is blue, since he never really thought about it. In this instance, it is likely that the house color was stored in Oscar's
a.
explicit memory
b.
procedural memory
c.
implicit memory
d.
prospective memory
 

 29. 

Procedural memory
a.
is memory for factual information
b.
is memory for actions, skills, and operations
c.
is made up of chronological recollections of personal experiences
d.
contains general knowledge that is not temporally dated
 

 30. 

Overlearning material will
a.
not improve retention
b.
improve retention
c.
improve retention for nonsense syllables, but not much else
d.
result in "burnout"
 

 31. 

Distributed practice refers to learning
a.
through several different senses
b.
over several sessions
c.
all at once
d.
from several different sources
 

 32. 

When tested for their memory of general information, people tend to
a.
overestimate their accuracy
b.
underestimate their accuracy
c.
correctly estimate their accuracy
d.
be influenced by the person doing the testing
 

Essay
 

 33. 

I attempted to use questions on this test that have one clear, best answer. Sometimes that doesn’t happen, though. If you think that a question has multiple answers, indicate your thoughts below. You can get credit if you convince me that you understand the material.
 

Short Answer
 

 34. 

Would you recommend using hypnosis to enhance the memories of witnesses in criminal trials? Explain your answer.
 

 35. 

In what circumstances does classical conditioning work to change attitudes toward products that are advertised? When does it seem not to work?
 



 
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