Research Methods

Sampling Homework


Directions: Address the three questions on sampling in relation to the proposed research project. Provide a concise but accurate answer.

You can complete this assignment in one of two ways.

Hypothetical Research Project:

Suppose you wanted to determine whether you could change attitudes toward binge drinking among students by presenting them with videos of horrible accidents, death, and dismemberment associated with behaviors that people engage in while drunk. So you arrange to bring 50 undergraduate students to your laboratory; 25 of them see the videos and 25 read brochures about the dangers of binge drinking. For each type of sampling, give a realistic means of using that approach. Realistic means that you, as a student at Ithaca College, could actually do it.

1. Create a different sampling strategy for getting student participation that involve:

• Simple Random Sampling (1 pt)
• Stratified Random Sampling (1 pt)
• Convenience Sampling (1 pt)
• Purposive Sampling (1 pt)
• Chain-Referral Sampling (1 pt)

2. If you used simple random sampling to select the students on campus who participated in your study, to which of the populations mentioned below would you feel comfortable generalizing your results? In each case, there are reasons to believe that generalizing would be appropriate, but there are countering reasons to be suspicious of generalizing. Present both sides of the argument and draw a conclusion for each of the four groups listed below.

• Other Undergraduate Students on Your Campus (1 pt)
• Graduate Students on Your Campus (1 pt)
• Nonstudents of the Same Age as the Students Who Participated in Your Research (1 pt)
• Adults Between the ages of 30 and 50. (1 pt)

3. What would be the advantages and disadvantages of simple random sampling versus convenience sampling? (3 pts)