|New Faculty Members|
|The School of Business welcomes two new faculty members, Alison Shields and Narges Kasari.|
Education: B.A. in Psychology (Ohio State University)
M.B.A. in Marketing and Corporate Strategy (Weatherhead School of Management at Case Western Reserve University)
Ph.D. in Business Administration with Marketing Concentration (Kent State University)
Course(s) Teaching: Principles of Marketing, Brand Management (M.B.A.), Consumer Behavior (M.B.A.) and Marketing Management (M.B.A.)
Background: Before returning to school for her M.B.A., Alison worked for several years in retail management. Following the completion of her M.B.A., she worked as an assistant product manager for American Greetings, primarily on the Wal-Mart team. She recently earned her Ph.D. with a concentration in marketing, which has allowed her to focus on the two things she enjoys the most, teaching and research.
Research Interest: Alison’s primary area of interest is in brands and branding with particular attention paid to the effects of nostalgia on consumer decision making. She is also interested in consumer/brand relationships and how social media influences these relationships.
Education: B.S. in Computer Engineering (Sharif University of Technology, Tehran Iran)
M.S. in Computer Science (Eastern Michigan University)
Ph.D. in Management Science and Information Systems (Oklahoma State University)
Course(s) Teaching: Operations Management, Decision Support Analysis, and Sustainability in Operations Management
Background: After her undergraduate degree, Narges supervised IT projects for the Tehran municipality for a few years before moving to the United States some 15 years ago. She has lived in Indiana, Michigan, New Jersey, Oklahoma, Canada, and Germany before moving to upstate New York. She worked as a consultant in European Union IT projects in Germany and was a board member of the Oneonta Community Health Center, a nonprofit organization. Narges taught at SUNY Oneonta for three years before joining Ithaca College.
Research Interest(s): Information technology investment and information technology in operations management. Her recent research has been in developing a hybrid model to investigate the cost and benefit analysis of RFID technology in the retail industry.