Congratulations Professor Michael McCall!
“Building Customer Loyalty: Ten Principles for Designing an Effective Customer Reward Program" is one of the winners of the 2011 Industry Relevance Award given by the Center for Hospitality Research at Cornell University.
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At the 33rd Annual American Marketing Association International Collegiate Conference in New Orleans (March 24-26), the Ithaca College chapter of the AMA (ICAMA) received numerous awards.
On March 3, 2011, Dayna Kleinman’93, First Vice President and Senior Product Manager of Alternative Investments at Robert W. Baird & Co. Incorporated, will be on campus to deliver the Distinguished Alumni Lecture in the School of Business. The lecture will take place at 6:30 p.m. in Room 111 of the Dorothy D. and Roy H. Park Center for Business and Sustainable Enterprise. The topic of Dayna’s talk is “The Challenges and Characteristics of Success: Navigating Today’s Business World.” The Distinguished Alumni Lecture Series is sponsored by Tompkins Trust Company.
Dr. Peter G. Brown, a Professor in the McGill University School of Environment in Montreal, will deliver a public talk at 4:00PM on Wednesday, February 23rd in Room 111 in the Park Center for Business and Sustainable Enterprise at Ithaca College. In his thought-provoking presentation, “Will Sustainability Elude Us? An Ethical Critique”, Dr. Brown will explore whether - given the current state of American cultural structures and what is taught in institutions of higher education - sustainability is achievable. This event is free and open to the public.
On February 23, 2011, Chris Burch ’76, chairman of J. Christopher Capital, will be on campus to host a lecture in the School of Business. The lecture will take place at 7:00 p.m. in Room 111 of the Dorothy D. and Roy H. Park Center for Business and Sustainable Enterprise. The topic of Chris’ talk is “Brand Building for the Luxury Customer of the Future.”