ITHACA, NY — The existing and potential benefits of clean energy to the region will be touted in a half-day program hosted by Ithaca College. “The Clean Energy Summit: Re-Imagining Upstate New York’s Energy Future” is scheduled for Friday, Sept. 17, in the Ithaca College Campus Center. The summit is free and open to the public, though attendees are asked to register by...
Making flying greener isn’t the easiest of tasks, but the Ithaca Tompkins Regional Airport is doing its best. Charged with creating a sustainable master plan for the airport, engineering firm C&S Companies welcomed the help of students in IC marketing professor Scott Erickson’s Social and Nonprofit Marketing class, the M.B.A. course Sustainable Practices in Operations and Technology, and two Cornell University courses.
ITHACA, NY — Rewards programs. Everyone is doing them — airlines, casinos, hotels and grocery chains — all with the intent to build customer loyalty. Everybody has one, and nobody knows what it does for them, according to Ithaca College consumer psychologist Michael McCall.
“The hospitality industry has offered...