Making flying greener isn’t the easiest of tasks, but the Ithaca Tompkins Regional Airport is doing its best. Charged with creating a sustainable master plan for the airport, engineering firm C&S Companies welcomed the help of students in IC marketing professor Scott Erickson’s Social and Nonprofit Marketing class, the M.B.A. course Sustainable Practices in Operations and Technology, and two Cornell University courses.
ITHACA, NY — Rewards programs. Everyone is doing them — airlines, casinos, hotels and grocery chains — all with the intent to build customer loyalty. Everybody has one, and nobody knows what it does for them, according to Ithaca College consumer psychologist Michael McCall.
“The hospitality industry has offered...
Professor Erickson will serve as Visiting Research Chair at the Monieson Centre for the Management of Knowledge-Based Enterprises at Queen's University in Kingston, ON, Canada.