Mike McCall, professor and chair of the marketing and law department, was recently quoted in a New York Times and USA Today article regarding loyalty and reward programs. Professor McCall specializes in loyalty programs and weighs in on the New York Times article, "Tending to the Loyalists." To read the full New York Times article, ...
The School of Business has recently launched a new program to help streamline the waste collection and recycling process by utilizing the custom made CRT (Compost/Recycle/Trash) stations that are located on each level of the building. Recently the school has removed trash cans and recycling bins from all classrooms in order to encourage the proper separation of waste by using the newly-labeled bins in the CRT stations. The main goals of this campaign are for better waste separation and an overall decrease in the amount of waste.
Three student groups have been chosen as the first-place winners of Ithaca College’s first Business Idea Competition, sponsored by the School of Business, in the categories of web service, product and software.
Three student groups have been chosen as the...
Congratulations Professor Michael McCall!
“Building Customer Loyalty: Ten Principles for Designing an Effective Customer Reward Program" is one of the winners of the 2011 Industry Relevance Award given by the Center for Hospitality Research at Cornell University.
This report (1)...
At the 33rd Annual American Marketing Association International Collegiate Conference in New Orleans (March 24-26), the Ithaca College chapter of the AMA (ICAMA) received numerous awards.