Archive: February 2016
The Ithaca College Chapter of the American Marketing Association (ICAMA) earned Honorable Mention standing in the 2015/2016 AMA International Collegiate Case Competition.
Honorable Mention places IC among the top 20 schools in the country. The Marketing Research committee of the ICAMA, chaired by Emma Behrens '16, worked throughout the fall semester on a marketing plan for...
In Professor Christine Bataille's Leadership and Collaboration course, hand-on experience is the name of the game. One of the class assignments is the Leadership Challenge, in which students have to design and implement a project that will benefit the community. Students are given the latitude to define community and to design a project that speaks to their interests and a defined...