News

Archive: August 2015


ITHACA, NY — Bringing a new product onto store shelves can be fraught with peril, but an expert on nostalgia says Converse has struck marketing gold with the first radical redesign of its iconic Chuck Taylor All-Stars since the sneaker was introduced 98 years ago.

“The people who buy and wear Chuck Taylors tend to be very passionate about them,” says Alison B....

Read more...



School of Business  ·  305 Park Center for Business and Sustainable Enterprise  ·  Ithaca College  ·  Ithaca, NY 14850  ·  (607) 274-3940  ·  Full Directory Listing