MIKE MCCALL FEATURED IN NEW YORK TIMES AND USA TODAY ARTICLES
Mike McCall, professor and chair of the marketing and law department, was recently quoted in a New York Times and USA Today article regarding loyalty and reward programs. Professor McCall specializes in loyalty programs and weighs in on the New York Times article, "Tending to the Loyalists." To read the full New York Times article, click here.
With travel expenses on the rise, the competition between airlines, as well as airports, heat up as well. Can an airport rewards program keep an airline customer coming back? In the USA Today article, "Airports Court Fliers with Rewards Programs," Professor McCall says, "few loyalty programs give customers rewards they want or value. When it comes down to it, the main goal of generating loyalty is hard to accomplish, and probably will be more so for airports."
Read the entire USA Today article here.