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On The Grind With El-P and Def Jux
By Paul Labich
Company Flow was formed in 1993, and became the group that pretty
much invented the New York underground hip-hop scene. Made up of producer/MC
El-P, fellow MC Big Juss and DJ Mr. Len, Company Flow was a sonic blast
from the gutter that lost none of its grime on the way to the studio.
Their debut EP Funcrusher was an underground phenomenon, and Company
Flow was soon signed to Rawkus Records, who at the time boasted a roster
including Mos Def, Talib Kweli, Dilated Peoples, Big L, Kool G Rap,
Shabaam Saadiq and Pharaoh Monch Rawkus released the full-length debut
Funcrusher Plus in 1998, a groundbreaking record that is still being
imitated today.
"My days were numbered with Rawkus. I'm a little too stubborn and
a little too directed to just play like a team player on a team that
doesn't really know what the hell they're doing," says El-P.
After several years at Rawkus that produced a few minor singles and
the instrumental album Little Johnny From The Hospital, released only
in Europe, members of Company Flow disbanded and went their separate
ways. But from the ashes of Company Flow, front man El-P turned around
and founded his own independent hip-hop imprint, Definitive Jux.
"I felt like the independent scene was wide the fuck open, and
if someone would step in and take it and create it and define it, there
was room for that," says El-P.
El-P took two years to collect music and formed a handpicked roster
of then unknown MCs and producers that now reads like an all-star team
of underground heroes and future hip-hop saviors. Those he found include
Mr. Lif, Aesop Rock, RJD2, Cannibal Ox and a slew of up-and-comers including
West Coast phenom Murs, who recently released his Def Jux debut The
End of the Beginning.
After meeting at a Company Flow show in Boston, dreadlocked intellectual
Mr. Lif and El-P clicked together like Voltron and started laying tracks
immediately, resulting in 2000's Enter The Colossus EP.
"I was personally pretty blown away by just his presence on the
mic from the jump. I mean he's such a cool person, such a thoughtful
cat and such a raw MC, and we shared a lot of the same influences in
terms of music. It was just kinda easy."
Mr. Lif soon made a name for himself with nasal, razor sharp, politically
fueled rhymes that perfectly matched the futuristic distortion of El-P's
instrumental tracks. In 2002, Def Jux dropped Lif's Emergency Rations
EP and his magnum opus of alienation and struggle in post-9/11 America,
I Phantom.
With El-P producing the majority of the tracks and rhymes-like "The
purpose of our life is just to serve the economy/ They misinform our
minds to paint a picture of harmony/But if you're listening you know
that shits out of tune/ 'cause the function of our life is just to work
and consume"-Mr. Lif emerged as a hungry MC waiting to blow the
hip hop world right open. Lif is currently working on two albums: The
Weathermen with fellow Def Jukie Murs and a posse record with Akrobatik
called The Perceptionists.
While recording his Def Jux debut Labor Days, Aesop Rock was working
40 hours a week in the shipping department of an art gallery and recording
till the wee hours of the night. The result was another Def Jux underground
classic, and Aesop Rock's expert delivery shined on tracks like "Daylight"
and the electro funk of "Coma". Before hooking up with El-P,
Aesop Rock and his production partner Blockhead had already self-produced
and distributed three full-length albums.
"Those are the type of people I like to work with, you know. Cats
who would be doing their shit regardless of whether or not they knew
me," says El-P. Aesop Rock is currently working on his latest Def
Jux album, with appearances by Mr. Lif and Camp Lo of "Luchini"
fame.
Cannibal Ox's 2001 album The Cold Vein was so highly anticipated that
a bootleg advance copy sold enough to show up on the CMJ charts. Produced
entirely by El-P, The Cold Vein showcased the gravelly voices of MCs
Vordul Megilah and Vast Aire through tales of drugs, crime, struggles
and even relationships in the standout track "The F Word."
RJD2 proved to be the wild card up El-P's sleeve. RJD2's Deadringer
LP took DJ Shadow's haunting sampling technique and injected head nodding
grooves and soul samples into the soundscape. The album was also a stark
contrast to the rugged rhymes and beats of the other releases, and flipped
the script on those who pegged Def Jux as a one-note label.
A track from Deadringer called "Ghostwriter" also landed on
a Saturn commercial during the Super Bowl, a major step for a label
known for its street level sensibility.
"We debated about it for a long time. Cause you know, you ride
that fine line between selling out and making a good move. We figured
we are in a position where we gotta experiment with every way to take
the alternative marketing routes. Because we don't have budget like
that, so if a major corporation is willing to run RJ's song during the
Super Bowl for 30 seconds, fuck it."
But the crowning of achievement of Def Jux and El-P was the completion
of his 2002 album Fantastic Damage, an apocalyptic head rush of an album
that frightens as much as it exhilarates. Closing himself away for over
a year in the Def Jux recording studio, El-P emerged with a masterpiece
of new millennium dread and b-boy escapism. A tour of Europe and a romp
through the states called Revenge of the Robots ensued, with Lif, RJD2
and Cage & Copywrite along for the ride.
"We're constantly touring, that's a big part of it. That's the
easiest, cheapest, most effective way to get your music out to people
and show them what you're about. It's probably the only other fun thing
that you can do in the music business other than making your album,"
says El-P.
With a critically acclaimed album, followed by the instrumental/remix
album FanDamPlus, and a successful tour under his belt, El-P has been
focusing his attention towards other projects. He is currently working
on the score for an independent feature film about graffiti writers
in New York called Bomb The System, as well as tracks for a jazz album
featuring legends Matthew Ship, William Parker and Daniel Carter.
"My job is basically to fuck up their brilliance," El-P says.
El-P was also slated to produce tracks for the upcoming Zack De La Rocha
hip-hop album along with Dan the Automator and DJ Shadow, but has not
spoken to Zack in over a year.
"Yeah I mean, the way it's looking I'd be fucking really surprised
if anything I did was on that album," says El-P. Zack fans, stop
holding your breath.
Also coming down the pipeline for Def Jux is a Revenge of the Robots
tour DVD, to coincide with the online game and Mr. Lif's brainchild,
Devolution, found at definitivejux.net...as well as the first Def Jux
comedy album?
"We've got the Party Fun Action Committee, which is basically the
first comedy album we're doing. Think like Weird Al, but like contemporary,
very urban," says El-P.
Along with producing tracks for all the Def Jux artists and several
top secret remix projects, El-P has been keeping himself very well occupied.
"Basically I'm trying to spread myself out so thin, that not only
does everybody get sick of me and my sound, but I in fact get sick of
it and can't even make music anymore," says El-P.
When he's not producing tracks, El-P is still an avid music fan who
listens to more mainstream records than underground, citing the recent
Queens of the Stone Age album, Nas' God's Son and the new 50 Cent as
few that deserve mention. El-P, a self-described "old school paranoid
mind," would rather take the stance of blissful ignorance when
it comes to talk of the inevitable upcoming war.
"I'm attempting to shelter myself as much as possible right now.
So that I can get as much work done as possible, so I can make as much
money and become an expatriate. Because the best thing I can possibly
do is make music, that's the only effect I can ever have on anything.
And run a smooth operation, so that the people that I love can get a
little bit of money and hide if they have to," says El-P.
For El-P and the team of hip-hop warriors he has assembled under the
Def Jux imprint, world domination seems to be only a few tracks away.
To get the latest information and tour dates on Def Jux artists go to
definitivejux.net. For the full text interview with El-P go to www.ithaca.edu/buzzsaw.
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