Ithaca College

School of Business

Marketing Courses

MKTG-31000 Quantitative Methods in Business NLA

A study of quantitative tools used in solving business problems. Statistical quality control and decision models, regression methods, linear programming, and CPM- and PERT-type models. Using computers to solve problems is an important aspect. Prerequisites: MATH-24300 or MATH-24400; COMP-11000; junior standing. 3 credits. (S,Y)

MKTG-31200 Principles of Marketing NLA

Study of concepts, activities, and decisions related to the exchange process, management of the marketing mix, and development of marketing strategy for profit and not-for-profit organizations. Addresses the sociocultural, legal and regulatory, technological, economic, ethical, political, and social responsibility dimensions to marketing in the global environment. Prerequisites: Three courses in business or social sciences; junior standing. 3 credits. (F-S,Y)

MKTG-32300 Consumer Behavior NLA

Study of consumer behavior variables and their impact on marketing. Includes consumer behavior models, motivation, perception, attitudes, and the influences of family, society, and culture. Prerequisites: ECON-12200; MKTG-31200; junior standing. 3 credits. (F,Y)

MKTG-32500 Sales and Sales Promotion NLA

Examines the roles of personal selling and sales promotion in an organization's integrated marketing communications (IMC) mix. Students will learn how sales and sales promotion work together with other IMC tools, such as advertising and publicity, to accomplish marketing strategies. Students will gain knowledge of traditional and cutting-edge consumer and trade promotions, as well as personal selling tactics and techniques. Students may not receive credit for this course and MKTG-34500 or MKTG-37000. Prerequisites: MKTG-31200; junior standing. 3 credits. (Y)

MKTG-34500 Sales Management NLA

Managerial and behavioral science analysis of the selling function. Assessment of the modern marketing role of the sales force manager in correlation with planning-forecasting, organization development, staffing and training, allocation of sales effort, cost-expense control, compensation, and performance evaluation. Prerequisites: MKTG-31200; junior standing. 3 credits. (Y)

MKTG-37000 Promotion Management NLA

Introduction to a combination of promotional tools available to today's marketing manager. Students will gain a basic knowledge of advertising, sales promotion, public relations, and personal selling in an effort to understand, plan, execute, and evaluate an organization's promotional programs. Prerequisites: MKTG-31200; junior standing. 3 credits. (IRR)

MKTG-38000 International Marketing NLA

Focus on marketing management problems, techniques, and strategies necessary to incorporate the marketing concept into the world marketplace. A multidisciplinary approach creates a broad understanding of the subject matter. Concepts from economics, political science, anthropology, sociology, management, and marketing are integrated. Readings include text plus journal and magazine articles. Prerequisites: MKTG-31200; junior standing. 3 credits. (F-S,Y)

MKTG-39000 Principles of Electronic Commerce NLA

The foundation course for all electronic commerce coursework in the School of Business. Studies a wide range of topics relating to the Internet, including its history and growth, website design and implications, search engine optimization, banner advertising strategies, and website ratings/certification services. Prerequisites: Three courses in business or social sciences; COMP-11000, COMP-10500, OCLD-25000, or equivalent; junior standing. 3 credits. (Y)

MKTG-39100 Electronic Commerce: Legal Issues NLA

Examines the legal issues surrounding electronic commerce: establishing an online business, payment mechanisms and security issues, taxation of online sales, and potential disputes in global transactions. Explores ethical and public policy issues relating to electronic commerce. Security and privacy will be investigated from a consumer's point of view. Prerequisites: GBUS-20300; junior standing. 3 credits. (Y)

MKTG-39600 Selected Topics in Electronic Commerce NLA

Covers topics of current interest to faculty and students. May be repeated for credit with different selected topics. Prerequisites: MKTG-39000 and perhaps others as appropriate to the topics; junior standing. 1-3 credits, depending upon issues and time required to adequately address the material. (IRR)

MKTG-39700 Selected Topics in Marketing NLA

Topics of current interest to faculty and students. This course may be repeated for credit for different selected topics. Prerequisites: As appropriate to topics; junior standing. 1-3 credits. (IRR)

MKTG-41100 Marketing Research NLA

Introduction to the design and application of research methodology and the most common and practical problems associated with marketing research. Emphasis is on survey methods focusing on questionnaire construction, data collection, and analysis. Computer assignments require students to use latest software packages. Prerequisites: TVR-26000, MATH-14400, MATH-24300, MATH-24400, or PSYC-20700; MKTG-31200; junior standing. 3 credits. (F,Y)

MKTG-48600 Marketing Strategy NLA

Capstone course for marketing majors, challenging them to identify and apply appropriate marketing concepts gained through earlier coursework. Specifically, the student is required to analyze actual and hypothetical marketing situations and react to or solve marketing problems by demonstrating an understanding of the marketing concept, mix, and strategy, as well as a strategic perspective. Prerequisites: MKTG-31200; MKTG-32300; MKTG-41100; senior standing. 3 credits. (S,Y)

MKTG-49100 Marketing on the Internet NLA

Examines similarities and differences between traditional and online marketing methods and strategies. Heavy online research component; students will gather both secondary and primary data on the web, and then analyze and report findings. Assignments include investigating electronic marketing trends and practices in selected industries and creating web pages for hypothetical businesses. Prerequisites: MKTG-31200; COMP-11000, COMP-10500, or OCLD-15000; junior standing. 3 credits. (S,Y)

MKTG-49700 Selected Topics in Marketing NLA

Topics of current interest to faculty and students. This course may be repeated for credit for different selected topics. Prerequisites: As appropriate to topics; junior standing. 1-3 credits. (IRR)

MKTG-49800 Internship: Marketing NLA

See MGMT-49800. Also offered at the Ithaca College London Center. Business majors who plan to study in London should confer with their faculty advisers early in their programs; otherwise, they may not be able to fulfill all program requirements in four years. 1-6 credits. (F-S,Y)

MKTG-49900 Independent Study: Marketing NLA

See ACCT-49900. (F-S,Y)