Ithaca College

School of Health Sciences and Human Performance

Sport Management and Media

John T. Wolohan, Associate Professor and Chair

To prepare students for careers in sport administration, management, and communication in diverse capacities and/or graduate study in these fields, the department offers the following majors.

B.S. in Sport Management

The sport management major prepares students for a wide range of management positions in the sport industry and/or for graduate study in sport management, business management, or law. A core curriculum in sport management and media provides an understanding and appreciation of all aspects of sport - its historical and cultural development, as well as its sociological, economic, and political dimensions. A core curriculum in management, with specialty courses in sport management, provides knowledge and skill in the areas of organization, finance, law, personnel, and marketing. The application of management principles to the sport enterprise distinguishes this degree program. Students are encouraged to select a minor in their area of interest or related to their career goals. Graduates of this program are well prepared to assume positions in college, professional and amateur sports offices, event management, marketing firms, sport agencies, international sports offices, and related fields.

Requirements for the Major in Sport Management - B.S.
General requirements
Computer science

COMP-11000

Computers and Information Technologies (3)

Total, computer science

3

Mathematics

(students may be required to complete other mathematics courses prior to enrolling in these courses, depending on their math placement exam scores)

MATH-10700

Fundamentals of Applied Calculus (4) or

MATH-10800

Calculus for Decision Making (4) or

MATH-11100

Calculus I (4)

4

MATH-14400

Business Statistics (4) or

MATH-24400

Statistics with Probability (4)

4

Total, mathematics

8

Social sciences

ECON-12100

Principles of Macroeconomics

3

ECON-12200

Principles of Microeconomics

3

PSYC-xxxxx

Psychology elective (excluding statistics and methods courses) or

SOCI-xxxxx

Sociology elective (excluding statistics and methods courses)

3

Total, social sciences

9

Humanities and fine arts

ENGL-xxxxx

English elective or language elective to be selected from French (FREN), German (GERM), Hebrew (HEBR), Spanish (SPAN), or Italian (ITAL)

Total, humanities and fine arts

3

Communication skills

SPCM-11000

Public Communication or

SPCM-11500

Business and Professional Communication

3

WRTG-10600

Academic Writing I or

WRTG-11100

Academic Writing II

3

WRTG-xxxxx

Writing elective (not WRTG-10100)

3

Total, communication skills

9

Finance

FINA-31100

Business Finance or

SPMM-35200

Financial Aspects of Sport

3

Total, finance

3

Cultural diversity elective - A total of 3 credits selected from the following:

POLT-14100

Power: Race, Sex, and Class (3)

SOCI-11600

Introduction to Multicultural Studies (3)

SOCI-20200

Women in Britain (3)

SOCI-20700

Race and Ethnicity (3)

SOCI-32500

Race, Class, and Gender (3)

SOCI-33300

Selected Topics in Race and Ethnic Relation (3)

SOCI-30300

Global Race and Ethnic Relations (3)

SOCI-31300

Social Inequality (3)

SOCI-34100

Minorities in the United Kingdom (3)

ANTH-10400

Cultural Anthropology (3)

RLST-10500

Introduction to World Religions: Indigenous and Eastern (3)

RLST-10600

Introduction to World Religions: Western and
Modern (3)

Total, cultural diversity elective

3

Sport management and media

SPMM-29500

Social Aspects of Sport

3

SPMM-29800

Gender Issues in Sport

3

A total of 3 credits selected from the following:

SPMM-20700

History of Sport (3)

SPMM-21000

International Sport Administration (3)

SPMM-29200

Minicourses in Sport Management and Media (NLA) (1-3)

SPMM-29300

Minicourses in Sport Management and Media (LA) (1-3)

SPMM-29700

Sport: Philosophical Perspectives (3)

SPMM-32400

Youth Sports in America (3)

SPMM-39000

Sport Internet Marketing (3)

SPMM-39400

Sport in Film and Literature (3)

SPMM-39700

The Olympic Games (3)

SPMM-40700

Sport in the Civil Rights Movement (3)

3

Total, sport management and media

9

Total, general requirements

47

Specific requirements

SPMM-11000

Introduction to Sport Management

3

SPMM-11200

Contemporary Issues in Sport Management

3

SPMM-28500

Sport Event and Facility Management

3

SPMM-30300

Seminar in Legal and Ethical Issues in Sport

3

SPMM-31000

Labor Relations in Sport

3

SPMM-32600

Sport Marketing

3

SPMM-31500

Sport Governance

3

SPMM-34900

Fieldwork in Sport Management and Media

1

SPMM-36500

Sport Economics

3

SPMM-41000

Sport Policy

3

SPMM-46000

Internship in Sport Management and Media

6

ACCT-22500

Financial Accounting

3

ACCT-22600

Management Accounting

3

MKTG-31200

Principles of Marketing

3

MGMT-20600

Organizational Behavior

3

GBUS-20300

Legal Environment of Business

3

Total, specific requirements

49

Liberal arts electives

Total

15

Free electives

Total

9

Summary

General requirements

47

Specific requirements

49

Liberal arts electives (LA)

15

Free electives

9

Total, B.S. in sport management

120

B.S. in Sport Media

The sport media major prepares students for specialized careers in sport media relations, broadcast media, and print journalism. The curriculum consists of three core areas - sport management and media, communications, and liberal arts. The sport management and media core provides comprehensive exposure to all aspects of the sport industry, including its historical, cultural, sociological, economic, philosophical, and political foundations. The communications core emphasizes background in media production, marketing, media relations, and writing for publications and broadcast. Ithaca College is one of a very few institutions in the country to award degrees in this major. Our roots in the liberal arts connect our students to the broader world around them and encourage them to think critically about the forces that shape our lives. Our graduates are well prepared to assume positions in media relations, broadcast and print media, and alternative media in sport organizations at the college, professional, and amateur level.

Requirements for the Major in Sport Media - B.S.
General requirements
Computer science - A total of 3 credits selected from the following:

COMP-xxxxx

Computer science elective (excluding COMP-15700) (3) or

OCLD-22200

Presentation Media Design and Production (3)

Total, computer science

3

Mathematics

MATH-15500

Basic Statistical Reasoning (may not be taken after MATH-10800 or MATH-11100) (3) or

MATH-24300

Statistics (3) or

MATH-24400

Statistics with Probability (4) or

PSYC-20700

Statistics in Psychology (4)

Total, mathematics

3-4

Natural sciences

Any natural science elective (NS)

3

Total, natural sciences

3

Humanities and fine arts

HIST-xxxxx

History elective

3

ENGL-xxxxx

English literature elective or

Language elective selected from French (FREN), German (GERM), Hebrew (HEBR), Spanish (SPAN), or Italian (ITAL)

3

PHIL-xxxxx

Philosophy elective or

RLST-xxxxx

Religion elective

3

Humanities or fine arts elective (HU or FA)

3

Total, humanities and fine arts

12

Communication skills

SPCM-11000

Public Communication or

SPCM-11500

Business and Professional Communication

3

WRTG-10600

Academic Writing I or

WRTG-11100

Academic Writing II

3

WRTG-20100

Persuasive Argument

3

A total of 6 credits selected from the following:

TVR-13100

Media Writing (3)

TVR-33200

Writing for Public Relations (3)

WRTG-20500

Personal Essay (3)

WRTG-21100

Writing for the Workplace (3)

WRTG-32000

Public Essay (3)

WRTG-34000

Magazine Writing (3)

WRTG-34200

Writing about Sports (3)

6

Total, communication skills

15

Social sciences

ECON-12100

Principles of Macroeconomics

3

ECON-12200

Principles of Microeconomics

3

PSYC-xxxxx

Psychology elective (excluding statistics and methods courses)

3

SOCI-xxxxx

Sociology elective (excluding statistics and methods courses)

3

Total, social sciences

12

Sport management and media

SPMM-29500

Social Aspects of Sport

3

SPMM-29800

Gender Issues in Sport

3

A total of 9 credits selected from the following:

SPMM-20700

History of Sport (3)

SPMM-21000

International Sport Administration (3)

SPMM-28500

Sport Event and Facility Management (3)

SPMM-29200

Minicourses in Sport Management and Media (1-3)

SPMM-29300

Minicourses in Sport Management and Media (LA) (1-3)

SPMM-29700

Sport: Philosophical Perspectives (3)

SPMM-30300

Seminar in Legal and Ethical Issues in Sport (3)

SPMM-31500

Sport Governance (3)

SPMM-32400

Youth Sport in America (3)

SPMM-36500

Sport Economics (3)

SPMM-39000

Sport Internet Marketing (3)

SPMM-39400

Sport in Film and Literature (3)

SPMM-39700

The Olympic Games (3)

SPMM-39900

Selected Topics in Sport Management and Media (1-3)

SPMM-40700

Sport in the Civil Rights Movement (3)

9

Total, sport management and media

15

Total, general requirements

63-64

Specific requirements

TVR-10100

Introduction to Media Production*

4

TVR-23200

Public Relations

3

TVR-24100

Advertising

3

SPMM-11000

Introduction to Sport Management

3

SPMM-11200

Contemporary Issues in Sport Management

3

SPMM-24200

Sport Video Production

3

SPMM-29900

Evolution of Sport Media

3

SPMM-32500

Sport Media Relations

3

SPMM-32600

Sport Marketing

3

SPMM-33900

Sport Publications

3

SPMM-34900

Fieldwork in Sport Management and Media

1

SPMM-46000

Internship in Sport Management and Media

6

MKTG-31200

Principles of Marketing

3

MKTG-32300

Consumer Behavior or

MKTG-32500

Sales and Sales Promotion

3

Total, specific requirement

44

Free electives

Total

12-13

Summary

General requirements

63-64

Specific requirements

44

Free electives

12-13

Total, B.S. in sport media

120

*Open to sport media majors in the spring semester

B.S. in Sports Information and Communication

The sports information and communication major prepares students for specialized careers in sport media and public relations. The curriculum consists of two core areas - sport studies and communications. The sport studies core provides a comprehensive exposure to all aspects of sport, including its historical, sociocultural, economic, philosophical, and political foundations. Students also receive a solid grounding in specialized courses, such as advertising, public relations, marketing, sports information, sport promotions, and writing for publication. Its graduates are well prepared to assume positions in college, professional, and amateur sports information and public relations offices, television and radio networks, marketing firms, print publication firms, sports on the Internet, and sport statistics organizations.

Requirements for the Major in Sports Information and Communication - B.S. (no new students admitted)
General requirements
Computer science - A total of 3 credits selected from the following:

COMP-xxxxx

Computer science elective (excluding COMP-15700) (3)

EXSS-13900

Computer Applications in Exercise and Sport (3)

3

Total, computer science

3

Mathematics

MATH-15500

Basic Statistical Reasoning (may not be taken after MATH-10800 or MATH-11100) (3) or

MATH-24300

Statistics (3) or

MATH-24400

Statistics with Probability (4) or

PSYC-20700

Statistics in Psychology (4)

3-4

Total, mathematics

3-4

Logic

PHIL-10100

Introduction to Philosophy (3) or

PHIL-20300

Introduction to Logic (3) or

PHIL-32100

Symbolic Logic (3)

3

Total, logic

3

Natural sciences

Any natural science elective (NS)

3

Total, natural sciences

3

Humanities and fine arts

HIST-xxxxx

History elective

3

ENG-xxxxx

English literature elective or

Language elective selected from French (FREN), German (GERM), Hebrew (HEBR), Spanish (SPAN), or Italian (ITAL)

3

Aesthetics elective to be selected from art (ART), art history (ARTH), music (MUTH, JAZZ, MUMC, MUNM, MUEN, PFNM), or theater arts (THPA)

3

PHIL-xxxxx

Philosophy elective (excluding logic courses) or

RLST-xxxxx

Religion elective

3

Humanities or fine arts elective (HU or FA)

3

Total, humanities and fine arts

15

Communication skills

SPCM-11000

Public Communication or

SPCM-11500

Business and Professional Communication

3

WRTG-10600

Academic Writing I or

WRTG-10700

Academic Writing II

3

WRTG-20100

Persuasive Argument

3

A total of 6 credits selected from the following:

TVR-13100

Media Writing (3)

TVR-33200

Writing for Public Relations (3)

WRTG-20500

Personal Essay (3)

WRTG-31200

Professional Writing (3)

WRTG-32000

Public Essay (3)

WRTG-34000

Magazine Writing (3)

WRTG-34200

Writing about Sports (3)

6

Total, communication skills

15

Social sciences

ECON-12100

Principles of Macroeconomics

3

ECON-12200

Principles of Microeconomics

3

PSYC-xxxxx

Psychology elective (excluding statistics and methods courses)

3

SOCI-xxxxx

Sociology elective (excluding statistics and methods courses)

3

Total, social sciences

12

Sport studies

SPMM-29500

Social Aspects of Sport

3

SPMM-29800

Gender Issues in Sport

3

A total of 9 credits selected from the following:

SPMM-20700

History of Sport (3)

SPMM-29700

Sport: Philosophical Perspectives (3)

SPMM-30300

Seminar in Legal and Ethical Issues in Sport (3)

SPMM-32400

Youth Sport in America (3)

SPMM-39300

Sport, Media, and Society (3)

SPMM-39400

Sport in Film and Literature (3)

SPMM-39700

The Olympic Games (3)

SPMM-40700

Sport in the Civil Rights Movement (3)

9

Total, sport studies

15

Total, general requirements

69-70

Specific requirements

TVR-10100

Introduction to Media Production* or

OCLD-11100

Presentation Support Media

3

TVR-23200

Public Relations

3

TVR-24100

Advertising

3

SPMM-11000

Introduction to Sport Management

3

SPMM-31000

Labor Relations in Sport

3

SPMM-32500

Sports Information

3

SPMM-32600

Sport Promotions

3

SPMM-34900

Fieldwork in Sport Management and Media

1

SPMM-46000

Internship in Sport Management and Media

6

MKTG-31200

Principles of Marketing

3

MKTG-32300

Consumer Behavior or

MKTG-37000

Promotion Management

3

Total, specific requirements

34

Free electives

Total

16-17

Summary

General requirements

69-70

Specific requirements

34

Free electives

16-17

Total, B.S. in sports information and communication

120

*Open to sport media majors in the spring semester

B.A. in Sport Studies

The sport studies major meets the needs of students who want an in-depth study of sport and its place in modern society. Grounded deeply in the liberal arts, the sport studies curriculum investigates the historical, sociological, psychological, and philosophical dimensions of sport. Students have the opportunity to further their appreciation for the world of sport with advanced study that explores such areas as gender issues, the Olympic Games, and sport film and literature. Sport studies majors are encouraged to explore specific areas of study more deeply by enrolling in those minors that may directly prepare them for graduate study or prospective careers.

Requirements for the Major in Sport Studies - B.A.
General requirements
Computer science - A total of 3 credits selected from the following:

COMP-xxxxx

Computer science elective (3) or

EXSS-13900

Computer Applications in Exercise and Sport (3)

3

Total, computer science

3

Mathematics - A total of 3-4 credits selected from the following (students may be required to complete other mathematics courses prior to enrolling in these courses, depending on their scores on the math placement exam):

MATH-10500

Mathematics for Decision Making (3) or

MATH-10800

Calculus for Decision Making (4) or

MATH-11100

Calculus I (4) or

MATH-15500

Basic Statistical Reasoning (3)

3-4

Total, mathematics

3-4

Natural sciences

Any natural science electives

6-7

Total, natural sciences

6-7

Humanities and fine arts

ENG-xxxxx

English elective

3

HIST-xxxxx

History elective

3

Aesthetics elective to be selected from art (ART), art history (ARTH), music (MUTH, JAZZ, MUMC, MUNM, MUEN, PFNM), or theater arts (THPA)

3

PHIL-xxxxx

Philosophy elective or

RLST-xxxxx

Religion elective

3

Humanities or fine arts elective (HU or FA)

3

Total, humanities and fine arts

15

Communication skills

SPCM-11000

Public Communication or

SPCM-11500

Business and Professional Communication

3

WRTG-10600

Academic Writing I or

WRTG-11100

Academic Writing II

3

WRTG-xxxxx

Writing elective (not WRTG-10100)

3

Total, communication skills

9

Social sciences

PSYC-xxxxx

Psychology elective (excluding statistics and methods courses)

3

SOCI-xxxxx

Sociology elective (excluding statistics and methods courses)

3

ECON-xxxxx

Economics elective (3) or

POLT-xxxxx

Politics elective (3)

3

ANTH-xxxxx

Anthropology elective (not ANTH-10300)

3

Social and behavioral science elective (SS)

3

Total, social sciences

15

Total, general requirements

51-53

Specific requirements

SPMM-20700

History of Sport

3

SPMM-29500

Social Aspects of Sport

3

SPMM-29700

Sport: Philosophical Perspectives

3

A total of 21 credits selected from the following:

HIST-27500

History of Popular Culture (3)

TRLS-10100

Leisure and Society (3)

TRLS-36600

Social and Cultural Aspects of Play (3)

EXSS-29600

Sport and Exercise Psychology (3)

EXSS-39600

Seminar in Sport Psychology (3)

SPMM-29300

Minicourses in Sport Management and Media (LA) (1-3)

SPMM-29800

Gender Issues in Sport (3)

SPMM-29900

Evolution of the Sport Media (3)

SPMM-30300

Seminar: Legal and Ethical Issues in Sport (3)

SPMM-32400

Youth Sport in America (3)

SPMM-36500

Sport Economics (3)

SPMM-39400

Sport in Film and Literature (3)

SPMM-39700

The Olympic Games (3)

SPMM-39900

Selected Topics in Sport Management and Media (LA only) (3)

SPMM-40700

Sport in the Civil Rights Movement (3)

SPMM-45000

Independent Study in Sport Management and Media (3)

21

Total, specific requirements

30

Liberal arts electives

Liberal arts electives

7-9

Free electives

Free electives

29-32

Summary

General requirements

51-53

Specific requirements

30

Liberal arts electives

7-9

Free electives

29-32

Total, B.S. in sport studies

120

Minors

Sport Studies Minor

Open to students majoring in all disciplines except sport management, sport media, and sport studies.

Curriculum

SPMM-20700

History of Sport (3)

SPMM-29500

Social Aspects of Sport (3)

SPMM-29700

Sport: Philosophical Perspectives (3)

9

A total of 9 credits selected from the following:

EXSS-29600

Sport and Exercise Psychology (3)

EXSS-39600

Seminar in Sport Psychology (3)

SPMM-29300

Minicourses in Sport Management and Media (LA) (1-3)

SPMM-29800

Gender Issues in Sport (3)

SPMM-29900

The Evolution of Sport Media (3)

SPMM-30300

Seminar in Legal and Ethical Issues (3)

SPMM-32400

Youth Sport in America (3)

SPMM-36500

Sport Economics (3)

SPMMS39400

Sport in Film and Literature (3)

SPMM-39700

The Olympic Games (3)

SPMM-39900

Selected Topics in Sport Management and Media (LA only) (3)

SPMM-40700

Sport in the Civil Rights Movement (3)

SPMM-45000

Independent Study in Sport Management and Media (3)

9

Total

18