Ithaca College

Roy H. Park School of Communications

Communication Management and Design

Bachelor of Science

Steven Seidman, Associate Professor and Chair

Communication management and design is a unique interdisciplinary program providing a comprehensive education in the theory and practice of both human and media-based communication within organizations. The curriculum focuses on how people in organizations communicate and learn and how organizational leaders design the strategies, systems, and tools to help them do so. Students prepare to assume a wide range of professional roles in such areas as employee communication, public information, education and training, meeting and special events planning, interactive media and design, and promotional communication.

The breadth and depth of the curriculum provide majors with the background to become communication generalists within organizations - for example, managing events, writing annual reports, developing training and promotional media, preparing speeches and press releases, and recruiting new employees - or to become specialists within a more focused context such as corporate video production, interactive multimedia design, conflict resolution, instructional technology, or website development. To prepare students for such roles, skills and concepts are presented and applied within the curriculum in a variety of contexts, such as business and industry, media production, consulting, health care, education, social services, and government.

Core

All majors take a common core of courses in which they develop basic communication knowledge and skills. The student selects one concentration within the major by the conclusion of his/her sophomore year: corporate communication, learning and performance, or integrated studies. Concentrations help students focus their studies on particular interests and careers.

Corporate Communication Concentration

The corporate communication concentration focuses on human communication in organizations, providing the theoretical and practical context for examining how informal and formal communication occurs in organizations, including leadership styles, the impacts of technology and diversity, and the creation and change of corporate culture. Students gain a set of skills and concepts that can be applied in areas such as conflict management, workforce diversity initiatives, meeting planning and facilitation, employee communication, and speech writing.

Learning and Performance Concentration

The learning and performance concentration addresses the application of theories in communication, systems, educational psychology, and management to such areas as designing and managing corporate training and development programs, developing computer-assisted learning software, creating job aids and incentive programs, designing and producing technical manuals, designing courses and educational materials, and analyzing and solving workplace performance problems. Students gain a set of skills that can be applied in areas such as instructional design, training, performance technology, technical communication, and management and evaluation of learning and performance systems.

Integrated Studies Concentration

This concentration is for students who wish to combine corporate communication and learning and performance into a coherent, integrated course of study.

Issues and Tools

All majors must select one "issues" course and one "tools" course. Issues courses explore trends, theories, and concepts that apply across the various areas of communication management and design. Tools courses examine the means to create, apply, or inquire, and address such topics as designing, producing, or evaluating media and strategies; utilizing workplace technologies; and conducting specific types of research.

Capstone

At the conclusion of the curriculum, students take a set of courses that synthesize the concentrations and address ethical, managerial, and research concepts and issues. These capstone courses serve as a transition between the curriculum and professional practice.

Department Academic Policies

In addition to the general College guidelines for academic standing and the Park School academic policies, communication management and design majors are required to maintain a cumulative GPA of 2.50 in all communications school courses, as well as an overall cumulative GPA of 2.50. Courses at level 1 are open to seniors only by permission of the instructor. One-credit minicourses do not count as required communication management and design electives. All majors must complete a minimum of 60 credits outside communications, and a minimum of 60 credits in courses designated as liberal arts (LA).

B.S. in Communication Management and Design

Requirements for the Major

Note: Prior to the 2006-7 academic year the degree program was called organizational communication, learning, and design (OCLD). The department's course prefix will change to CMD in the 2007-8 catalog.

*Denotes a liberal arts course

Departmental requirements

OCLD-10300

Introduction to Strategic Communication*

3

OCLD-10800

Human Communication in Organizations*

3

OCLD-12300

Systems Thinking and Design: Undisciplined, Out of Control*

3

OCLD-15000

Professional Applications of Technology

3

OCLD-22200

Presentation Media Design and Production

3

OCLD-34000

Research and Evaluation in Communication Management and Design*

3

OCLD-43400

Organizational Communication Management

3

OCLD-45000

Communication and Learning Technologies: Theory, Application, and Policy*

3

Total

24

Supplemental requirements

WRTG-10600

Academic Writing I* (3) or

WRTG-11100

Academic Writing II* (3)

3

WRTG-21100

Writing for the Workplace or

WRTG-31100

Writing for the Professions*

3

MGMT-11100

Introduction to Business

3

Total

9

Electives

Choose one of the following 3-credit courses (issues):

OCLD-25100

Organizational Communication, Culture and Conflict*

OCLD-32000

Leadership Communication*

OCLD-36000

Communication in Culturally Diverse Organizations*

OLCL-36500

Communication in International Organizations*

OCLD-39000

Selected Topics* (chair approval required) or

OCLD-39010

Selected Topics* (chair approval required)

3

Choose one of the following 3-credit courses (tools):

OCLD-22000

Interactive Multimedia

OCLD-23400

Introduction to Promotional and Instructional Video

OCLD-24000

Organizational Writing and Publishing* 1

OCLD-37100

Websites That Work

OCLD-39000

Selected Topics* (chair approval required) or

OCLD-39010

Selected Topics* (chair approval required)

3

Total

6

1 This course can be taken only once and applied under one category.

Additional requirements for the corporate communication concentration

OCLD-21100

Corporate Communication: Strategy and Design

3

OCLD-xxx00

One additional communication management and design elective course, which may be 3 credits of OCLD-49000 Internship and/or OCLD-49800 London Communications Internship

3

Choose one of the following 3-credit courses:

TVR-23200

Public Relations*

OCLD-23000

Meeting and Event Management

OCLD-24000

Organizational Writing and Publishing

OCLD-31000

Organizational Speech Writing and Interviewing*

OCLD-41200

Workshop in communication management and
design or

OCLD-49900

Independent Study*

Total, corporate communication concentration

6

12

Additional requirements for the learning and performance concentration

OCLD-21000

Instructional Design

3

OCLD-xxxxx

One additional communication management and design elective course, which may be 3 credits of OCLD-49000 Internship and/or OCLD-49800 London Communications Internship

3

Choose two of the following 3-credit courses:

WRTG-21300

Technical Writing*

OCLD-34500

Performance Technology*

OCLD-38000

E-Learning

PSCY-33400

Industrial Psychology*

OCLD-41200

Workshop in communication management and design or

OCLD-49900

Independent Study*

6

Total, learning and performance concentration

12

Additional requirements for the integrated studies concentration

OCLD-21000

Instructional Design

3

OCLD-21100

Corporate Communication: Strategy and Design

3

Choose one of the following 3-credit courses:

TVR-23200

Public Relations*

OCLD-23000

Meeting and Event Management

OCLD-24000

Organizational Writing and Publishing

OCLD-31000

Organizational Speech Writing and Interviewing*

OCLD-41200

Workshop in communication management and design or

OCLD-49900

Independent Study* or

OCLD-49000

Internship or

OCLD-49800

London Communications Internship

3

Choose one of the following 3-credit courses:

WRTG-21300

Technical Writing*

OCLD-34500

Performance Technology*

OCLD-38000

E-Learning

PSYC-33400

Industrial Psychology*

OCLD-41200

Workshop in communication management and
design or

OCLD-49900

Independent Study* or

OCLD-49000

Internship or

OCLD-49800

London Communications Internship

3

Total, integrated studies concentration

12

(A maximum of 3 credits of OCLD-49000 Internship or OCLD-49800 London Communications Internship may be counted toward this concentration.)

Summary

Departmental requirements

24

Supplemental requirements

9

Elective requirements

6

Concentration

12

Other electives

69

Total, B.S. in communication management and design

120

Minor in Communication Management and Design

Steven Seidman, Associate Professor and Coordinator

Not open to communication management and design or applied psychology majors.

A minor in communication management and design is a systematic introduction to human and mediated communication in organizations. Students develop knowledge of basic principles and practices of corporate communication, learning and performance, and media design and production, and apply this knowledge to specific organizational settings. Information concerning application deadlines and admission criteria is available in the department office. Students must have a minimum cumulative GPA of 2.50 in order to apply to the minor, but this minimum does not guarantee acceptance.

Requirements for the Minor
Required courses

OCLD-10300

Introduction to Strategic Communication

3

OCLD-21000

Instructional Design

3

OCLD-21100

Corporate Communication: Strategy and Design

3

OCLD-xxxxx

Any level-3 or above course in communication management and design (excluding internship)

3

Choose two of the following:

OCLD-10800

Human Communication in Organizations (3)

OCLD-12300

Systems Thinking and Design: Undisciplined, Out of Control (3)

OCLD-15000

Professional Applications of Technology (3) or

OCLD-22200

Presentation Media Design and Applications (3)

6

Total

18