Bachelor of Science
Steven Seidman, Associate Professor and Chair
Communication management and design is a unique interdisciplinary program providing a comprehensive education in the theory and practice of both human and media-based communication within organizations. The curriculum focuses on how people in organizations communicate and learn and how organizational leaders design the strategies, systems, and tools to help them do so. Students prepare to assume a wide range of professional roles in such areas as employee communication, public information, education and training, meeting and special events planning, interactive media and design, and promotional communication.
The breadth and depth of the curriculum provide majors with the background to become communication generalists within organizations - for example, managing events, writing annual reports, developing training and promotional media, preparing speeches and press releases, and recruiting new employees - or to become specialists within a more focused context such as corporate video production, interactive multimedia design, conflict resolution, instructional technology, or website development. To prepare students for such roles, skills and concepts are presented and applied within the curriculum in a variety of contexts, such as business and industry, media production, consulting, health care, education, social services, and government.
All majors take a common core of courses in which they develop basic communication knowledge and skills. The student selects one concentration within the major by the conclusion of his/her sophomore year: corporate communication, learning and performance, or integrated studies. Concentrations help students focus their studies on particular interests and careers.
The corporate communication concentration focuses on human communication in organizations, providing the theoretical and practical context for examining how informal and formal communication occurs in organizations, including leadership styles, the impacts of technology and diversity, and the creation and change of corporate culture. Students gain a set of skills and concepts that can be applied in areas such as conflict management, workforce diversity initiatives, meeting planning and facilitation, employee communication, and speech writing.
The learning and performance concentration addresses the application of theories in communication, systems, educational psychology, and management to such areas as designing and managing corporate training and development programs, developing computer-assisted learning software, creating job aids and incentive programs, designing and producing technical manuals, designing courses and educational materials, and analyzing and solving workplace performance problems. Students gain a set of skills that can be applied in areas such as instructional design, training, performance technology, technical communication, and management and evaluation of learning and performance systems.
This concentration is for students who wish to combine corporate communication and learning and performance into a coherent, integrated course of study.
All majors must select one "issues" course and one "tools" course. Issues courses explore trends, theories, and concepts that apply across the various areas of communication management and design. Tools courses examine the means to create, apply, or inquire, and address such topics as designing, producing, or evaluating media and strategies; utilizing workplace technologies; and conducting specific types of research.
At the conclusion of the curriculum, students take a set of courses that synthesize the concentrations and address ethical, managerial, and research concepts and issues. These capstone courses serve as a transition between the curriculum and professional practice.
In addition to the general College guidelines for academic standing and the Park School academic policies, communication management and design majors are required to maintain a cumulative GPA of 2.50 in all communications school courses, as well as an overall cumulative GPA of 2.50. Courses at level 1 are open to seniors only by permission of the instructor. One-credit minicourses do not count as required communication management and design electives. All majors must complete a minimum of 60 credits outside communications, and a minimum of 60 credits in courses designated as liberal arts (LA).
Note: Prior to the 2006-7 academic year the degree program was called organizational communication, learning, and design (OCLD). The department's course prefix will change to CMD in the 2007-8 catalog.
*Denotes a liberal arts course
| OCLD-10300 | Introduction to Strategic Communication* | 3 |
| OCLD-10800 | Human Communication in Organizations* | 3 |
| OCLD-12300 | Systems Thinking and Design: Undisciplined, Out of Control* | 3 |
| OCLD-15000 | Professional Applications of Technology | 3 |
| OCLD-22200 | Presentation Media Design and Production | 3 |
| OCLD-34000 | Research and Evaluation in Communication Management and Design* | 3 |
| OCLD-43400 | Organizational Communication Management | 3 |
| OCLD-45000 | Communication and Learning Technologies: Theory, Application, and Policy* | 3 |
| Total | 24 |
| WRTG-10600 | Academic Writing I* (3) or | |
| WRTG-11100 | Academic Writing II* (3) | 3 |
| WRTG-21100 | Writing for the Workplace or | |
| WRTG-31100 | Writing for the Professions* | 3 |
| MGMT-11100 | Introduction to Business | 3 |
| Total | 9 |
Choose one of the following 3-credit courses (issues):
| OCLD-25100 | Organizational Communication, Culture and Conflict* | |
| OCLD-32000 | Leadership Communication* | |
| OCLD-36000 | Communication in Culturally Diverse Organizations* | |
| OLCL-36500 | Communication in International Organizations* | |
| OCLD-39000 | Selected Topics* (chair approval required) or | |
| OCLD-39010 | Selected Topics* (chair approval required) | 3 |
Choose one of the following 3-credit courses (tools):
| OCLD-22000 | Interactive Multimedia | |
| OCLD-23400 | Introduction to Promotional and Instructional Video | |
| OCLD-24000 | Organizational Writing and Publishing* 1 | |
| OCLD-37100 | Websites That Work | |
| OCLD-39000 | Selected Topics* (chair approval required) or | |
| OCLD-39010 | Selected Topics* (chair approval required) | 3 |
| Total | 6 |
1 This course can be taken only once and applied under one category.
| OCLD-21100 | Corporate Communication: Strategy and Design | 3 |
| OCLD-xxx00 | One additional communication management and design elective course, which may be 3 credits of OCLD-49000 Internship and/or OCLD-49800 London Communications Internship | 3 |
Choose one of the following 3-credit courses:
| TVR-23200 | Public Relations* | |
| OCLD-23000 | Meeting and Event Management | |
| OCLD-24000 | Organizational Writing and Publishing | |
| OCLD-31000 | Organizational Speech Writing and Interviewing* | |
| OCLD-41200 | Workshop in communication management and | |
| OCLD-49900 | Independent Study* | |
| Total, corporate communication concentration | 6 | |
| 12 |
| OCLD-21000 | Instructional Design | 3 |
| OCLD-xxxxx | One additional communication management and design elective course, which may be 3 credits of OCLD-49000 Internship and/or OCLD-49800 London Communications Internship | 3 |
Choose two of the following 3-credit courses:
| WRTG-21300 | Technical Writing* | |
| OCLD-34500 | Performance Technology* | |
| OCLD-38000 | E-Learning | |
| PSCY-33400 | Industrial Psychology* | |
| OCLD-41200 | Workshop in communication management and design or | |
| OCLD-49900 | Independent Study* | 6 |
| Total, learning and performance concentration | 12 |
| OCLD-21000 | Instructional Design | 3 |
| OCLD-21100 | Corporate Communication: Strategy and Design | 3 |
Choose one of the following 3-credit courses:
| TVR-23200 | Public Relations* | |
| OCLD-23000 | Meeting and Event Management | |
| OCLD-24000 | Organizational Writing and Publishing | |
| OCLD-31000 | Organizational Speech Writing and Interviewing* | |
| OCLD-41200 | Workshop in communication management and design or | |
| OCLD-49900 | Independent Study* or | |
| OCLD-49000 | Internship or | |
| OCLD-49800 | London Communications Internship | 3 |
Choose one of the following 3-credit courses:
| WRTG-21300 | Technical Writing* | |
| OCLD-34500 | Performance Technology* | |
| OCLD-38000 | E-Learning | |
| PSYC-33400 | Industrial Psychology* | |
| OCLD-41200 | Workshop in communication management and | |
| OCLD-49900 | Independent Study* or | |
| OCLD-49000 | Internship or | |
| OCLD-49800 | London Communications Internship | 3 |
| Total, integrated studies concentration | 12 |
(A maximum of 3 credits of OCLD-49000 Internship or OCLD-49800 London Communications Internship may be counted toward this concentration.)
| Departmental requirements | 24 | |
| Supplemental requirements | 9 | |
| Elective requirements | 6 | |
| Concentration | 12 | |
| Other electives | 69 | |
| Total, B.S. in communication management and design | 120 |
Steven Seidman, Associate Professor and Coordinator
Not open to communication management and design or applied psychology majors.
A minor in communication management and design is a systematic introduction to human and mediated communication in organizations. Students develop knowledge of basic principles and practices of corporate communication, learning and performance, and media design and production, and apply this knowledge to specific organizational settings. Information concerning application deadlines and admission criteria is available in the department office. Students must have a minimum cumulative GPA of 2.50 in order to apply to the minor, but this minimum does not guarantee acceptance.
| OCLD-10300 | Introduction to Strategic Communication | 3 |
| OCLD-21000 | Instructional Design | 3 |
| OCLD-21100 | Corporate Communication: Strategy and Design | 3 |
| OCLD-xxxxx | Any level-3 or above course in communication management and design (excluding internship) | 3 |
Choose two of the following:
| OCLD-10800 | Human Communication in Organizations (3) | |
| OCLD-12300 | Systems Thinking and Design: Undisciplined, Out of Control (3) | |
| OCLD-15000 | Professional Applications of Technology (3) or | |
| OCLD-22200 | Presentation Media Design and Applications (3) | 6 |
| Total | 18 |