Ithaca College

Roy H. Park School of Communications

Communication Management and Design Courses

Note: Prior to the 2006-7 academic year the degree program was called organizational communication, learning, and design (OCLD). The department's course prefix will change to CMD in the 2007-8 catalog.

OCLD-10300 Introduction to Strategic Communication LA

Introduction to the fundamental theories, concepts, and applications of strategic communication to meet a variety of organizational goals. Provides an overview of practices in communication management, learning, and design and integrated marketing communications. Describes how these elements can be combined to create seamless programs that affect the various publics of businesses and not-for-profit organizations and how such programs increase organizational value and effectiveness. Students investigate issues that challenge contemporary organizations by analyzing case studies, conducting research, and designing possible solutions from multiple perspectives. This course is cross-listed with TVR-10300. 3 credits. (F-S)

OCLD-10800 Human Communication in Organizations SS LA

An introductory examination of human communication in organizations, with an opportunity to develop the skills necessary to approach organizational communication situations. Includes the use of mediated communication for skill development and evaluation. 3 credits. (F-S)

OCLD-12300 Systems Thinking and Design: Undisciplined, Out of Control SS LA

Introduction to the perspectives and approaches of systems science and design, particularly emphasizing the usefulness of their combination in planned change in organizations. Sample topics include thinking across and beyond disciplines; systems types and views; complexity; rational and creative (out-of-control) processes; and the consequences of innovation. Most assignments and projects are set in the context of organizational communication and learning, but their relevance and value extend well beyond. 3 credits. (Y)

OCLD-15000 Professional Applications of Technology NLA

Introduction to professional tasks and the preparation of a broad range of communications and learning materials using technology tools. Hands-on practice designing organizational communications, presentations, training materials, and project management reports. Emphasis given to planning, problem solving, decision making, professional responsibilities, and ethics. Review of computer software tools and concepts. Introduction to roles and tasks of communications/learning professionals. 3 credits. (F-S)

OCLD-20000 The Digital Workplace LA

An overview of contemporary media technologies with an emphasis placed on applying theories of management, communication, and learning to select appropriate media and strategies. Students use and critique technologies such as websites, telephone and video conferencing, personal digital assistants, electronic presentation support, groupware, and interactive multimedia systems as they are applied to communication, collaboration, and education in contemporary workplaces and schools. Not open to communication management and design majors. Prerequisites: Sophomore standing or permission of instructor. 3 credits. (Y)

OCLD-21000 Instructional Design NLA

A study of basic theories, principles, and models of design, learning, and instruction that provide a foundation for the design of learning systems. Emphasis is placed on evaluation and criticism of design products, examination of design processes, and creation of new design products. Prerequisites: OCLD-10300, OCLD-12300, or OCLD-22200. 3 credits. (Y)

OCLD-21100 Corporate Communication: Strategy and Design NLA

This course is intended to give students a strong foundation in the strategy and design of corporate communication programs for internal and external communication. Students will use theories, principles, and practices of corporate communication to assess contemporary strategies and communication efforts and will gain experience in strategic design for both internal communication (e.g., employee communication, change communication, knowledge management) and external communication (e.g., communication with investors and the community, interorganizational communication, crisis communication, customer and government relations). Prerequisites: OCLD-10300 or 3 credits in communication. 3 credits. (Y)

OCLD-22000 Interactive Multimedia NLA

Provides hands-on experience in designing and creating interactive multimedia projects. An examination of the theoretical bases and applications of interactive media informs students' decisions in designing their projects. Student projects focus on instructional, promotional, and informational applications of these web-based technologies. Prerequisites: COMP-11000, COMP-10500, or OCLD-15000; sophomore standing. 3 credits. (Y)

OCLD-22200 Presentation Media Design and Production NLA

Introduction to the design and production of audiovisual media, including computer-generated graphics, overhead transparencies, posters, and websites. Emphasis on systematic design and production; critical application of visual literacy and graphic design principles to instructional, informational, and motivational messages; and creative use of these media in organizational settings. Practical experience in graphic design layout, pictorial composition, computer image manipulation, website design and development, storyboarding, budgeting, and presentation planning and delivery, emphasizing hands-on use of computer systems. Prerequisites: Sophomore standing. 3 credits. (F-S)

OCLD-23000 Meeting and Event Management NLA

Provides theoretical grounding and practical skills in meeting and event management. Students learn to design, manage, lead, and critique decision-making and information-sharing meetings, corporate training courses and symposia, trade shows, conferences, online "webinars" and collaboration, and special events. Student groups practice facilitation, decision-making, and event-planning skills in developing actual class tours and guest speaker presentations. Prerequisites: OCLD-10300 or OCLD-10800. 3 credits. (Y)

OCLD-23400 Introduction to Promotional and
Instructional Video NLA

Introduction to the theory and practice of video design and production in corporate and other organizational settings. Emphasis is placed on the nature of corporate, industrial, instructional, and not-for-profit video; program formats; and beginning field production and postproduction. Prerequisites: OCLD-15000. 3 credits. (F)

OCLD-24000 Organizational Writing and Publishing NLA

Through theory and practice, this course examines the roles of and techniques for creating printed materials, such as public relations materials, proposals, manuals, newsletters, and annual reports. Students use desktop publishing systems for writing and layout assignments and examine the effects of design and dissemination decisions on internal and external audiences. Prerequisites: WRTG-10600 or WRTG-11100. 3 credits. (Y)

OCLD-25100 Organizational Culture and Conflict SS LA

Examination of the role communication practice plays as both the foundation of organizational culture and the means by which organizational conflict is expressed and negotiated. Focus is on the role of communication in framing and sustaining organizational culture, as well as how modes of communicating and mediating conflict are manifestations of an organization's culture. Review of the value-based, symbolic, and ritualistic foundations of conflict as it occurs between members of organizations, as well as between organizations and the public. Includes the use of appropriate case studies to amplify communication issues. Prerequisites: OCLD-10800 or sophomore standing. 3 credits. (Y)

OCLD-29200 Minicourses in Communications NLA

A series of short courses in specialized areas of communications that do not meet the College guidelines for liberal arts designation. Visiting lecturers and faculty of the school participate in areas of their expertise. These courses do not count toward required communication management and design electives. May be repeated. Prerequisites: Vary depending on the topic; refer to Undergraduate Course Offerings each semester. Pass/fail only. 1 credit. (IRR)

OCLD-29300 Minicourses in Communications LA

A series of short courses in specialized areas of communications that meet the College guidelines for liberal arts designation. Visiting lecturers and faculty of the school participate in areas of their expertise. These courses do not count toward required communication management and design electives. May be repeated. Prerequisites: Vary depending on the topic; refer to Undergraduate Course Offerings each semester. Pass/fail only. 1 credit. (IRR)

OCLD-31000 Organizational Speech Writing and Interviewing HU LA

The role of the organizational communication specialist includes many functions, two of which are addressed in this course. The organizational interviewing function focuses on dyadic and group situations where information is gathered, evaluated, and sometimes shared, such as selection, appraisal, and focus group interviews. The organizational speech-writing function focuses also on the production and dissemination of information and includes audience analysis and manuscript writing. Students prepare and conduct interviews, write speeches, and critique both the execution and underlying dynamics of each. Prerequisites: OCLD-10800, SPCM-11000, or SPCM-11500; two courses in communications, speech communication, or culture and communication. 3 credits. (Y)

OCLD-32000 Leadership Communication SS LA

Examines the theories and practices of participatory leadership in organizational settings. Specific attention is given to communication skills, media applications, and problem-solving and decision-making formats. Prerequisites: Three courses in the social sciences or MGMT-31000; junior standing. 3 credits. (Y)

OCLD-34000 Research and Evaluation in Communication Management and Design SS LA

An examination of quantitative and qualitative research and evaluation methods in applied communications settings. Emphasis is placed on theoretical bases, procedures, and ethical considerations. Skills are developed in application of techniques as well as in interpretation and criticism of studies. Enrollment limited to communication management and design majors or minors. Prerequisites: Junior standing. 3 credits. (F)

OCLD-34500 Performance Technology LA

A broad view of how factors such as learning, motivation, perception, environment, group interaction, communication, and management come together to influence individual and organizational performance. Includes the study of methods for understanding these factors and for making positive change in the performance of individuals and organizations. Topics include needs assessment, performance analysis, task analysis, system modeling, goal setting, and design. Emphasis is placed on non-training interventions. Involves a team-based project for a local nonprofit organization. Prerequisites: OCLD-12300; junior standing. 3 credits. (Y)

OCLD-36000 Communication in Culturally Diverse
Organizations SS LA

Explores the relationships between organizational communication, organizational culture, and multicultural organizations and such variables as race, gender, age, disability, ethnicity, and religion. Includes theoretical analysis as well as an examination of organizational practices in adapting to diversity. Special attention is given to communication strategies in culturally diverse organizations. Prerequisites: Three courses in social sciences, or SOCI-11600 and SOCI-21200; junior standing. 3 credits. (Y)

OCLD-36500 Communication in International Organizations SS LA

Explores the relationship between organizational communication and culture in the context of international organizations. In particular, it focuses on communication process and structure, emphasizing the creation and interpretation of messages aimed at persuasion and influence, as well as learning, training, and performance. Prerequisites: Three courses in social sciences, or POLT-12900 and POLT-12800; junior standing. 3 credits. (Y)

OCLD-37100 Websites That Work NLA

Advanced concepts involved in developing Internet and intranet sites for organizations, including planning, design, implementation, maintenance, and evaluation. Emphasis is placed on site structure, content, navigation, aesthetics, and technology. The course combines lectures, classroom exercises, and case studies to provide an in-depth understanding of website implementation in the workplace. Prerequisites: OCLD-22200. 3 credits. (Y)

OCLD-38000 E-Learning NLA

The theory and practice of designing microcomputer media that help people learn. Concepts of interactivity, feedback, perception, and learning are studied. Students integrate knowledge of instructional design with microcomputer media development skills in designing, developing, and testing a computer-assisted learning lesson for an Ithaca College faculty member. Prerequisites: OCLD-10300; OCLD-21000; OCLD-22200 or COMP-10500. 3 credits. (Y)

OCLD-39000 Selected Topics LA

Exploration and analysis of a specific area of communication. Topics vary based on student demand and faculty expertise and research interests. Course content and pedagogical methods meet the College guidelines for liberal arts designation. Not a production course. May be repeated once. Total number of credits in any combination of OCLD-39000, OCLD-39010, TVR-41200, GCOM-41200, OCLD-41200, TVR-41210, GCOM-41210, or OCLD-41210 may not exceed 6. Prerequisites: Junior standing; others vary depending on the topic. Refer to Undergraduate Course Offerings each semester. 3 credits. (IRR)

OCLD-39010 Selected Topics NLA

Exploration and analysis of a specific area of communication. Topics vary based on student demand and faculty expertise and research interests. Course content and pedagogical methods do not meet the College guidelines for liberal arts designation. Not a production course. May be repeated once. Total number of credits in any combination of OCLD-39000, OCLD-39010, TVR-41200, GCOM-41200, OCLD-41200, TVR-41210, GCOM-41210, or OCLD-41210 may not exceed 6. Prerequisites: Junior standing; others vary depending on the topic. Refer to Undergraduate Course Offerings each semester. 3 credits. (IRR)

OCLD-41200 Workshop in Communication Management
and Design NLA

Individual assignments designed to provide advanced applied experiences based on students' program and career goals. Specific projects may involve production or communication analysis and design; projects are determined jointly by the student and a faculty adviser and must have departmental approval. Students may take a second semester of this course with approval of the instructor. Total for OCLD-41200 and OCLD-49900 may not exceed 6 credits. Prerequisites: Junior standing. 1-6 credits. (F-S)

OCLD-43400 Organizational Communication Management NLA

An examination of principles and practices for managing people and facilities and creating policies to achieve program goals in various organizational contexts, including employee communication, public affairs and promotions, and training. Assignments and topics encompass both theoretical and practical aspects of organizational communication management and include case studies, simulations, and reviews of related research and trends. Enrollment limited to communication management and design majors and minors. Prerequisites: Senior standing. 3 credits. (S)

OCLD-45000 Communication and Learning Technologies:
Theory, Application, and Policy SS LA

An analysis of the theoretical bases of communication in organizational settings with a focus on the impact of communication technologies on organizational communication practices, as well as ethical issues. Prerequisites, communication management and design majors or minors: Senior standing. Prerequisites, others: Senior standing; permission of instructor. 3 credits. (F)

OCLD-49000 Internship NLA

Jointly supervised work experience with a cooperating institution or organization in the field of communications, intended to motivate the intern toward professional growth through observation and participation, to provide an opportunity to meet active professionals, and to stimulate career planning. Skills and academic knowledge will be put into practice. May be repeated. Total may not exceed 12 credits, including London and Los Angeles internships. Enrollment limited to communication management and design majors or minors. Prerequisites: Junior standing; completion of the Park School internship procedures. Pass/fail only. 1-6 credits. (F-S)

OCLD-49800 London Communications Internship NLA

A limited number of internships with cooperating institutions or organizations are available to communications majors. The jointly supervised work experience offers the opportunity to learn through observation and participation in a professional setting. See p. 264. Prerequisites: Junior or senior standing; completion of Park School internship procedures; approval of the dean in the semester preceding the London registration. Pass/fail only. 3-6 credits. (F-S)

OCLD-49900 Independent Study LA

Intensive study under the supervision of a faculty adviser. Possible topics include instructional design and evaluation, organizational communication analysis and evaluation, and the adoption and evaluation of new technologies such as multimedia or teleconferencing. Comprehensive research paper (not a project) is required. May be repeated for a total of no more than 6 credits; total of OCLD-49900 and OCLD-41200 may not exceed 6 credits. Enrollment limited to communication management and design majors. Prerequisites: Junior standing. 1-6 credits. (F-S)