Wenmouth Williams Jr., Professor and Chair
The Department of Television-Radio offers a four-year curriculum designed to prepare students for careers in media communications, including radio and television broadcasting, integrated marketing communications, and other communication-related professions.
Majors in the department must elect one of five concentrations before registration for the first semester of their sophomore year. Transfer students must indicate a choice of concentration when applying for admission to the department. Concentration in a specific area is never at the expense of a broad education, and extensive study in the liberal arts is required.
Students are invited to participate in the activities and management of the school's student media opportunities, including WICB-FM and 106-VIC radio; ICTV television; the student newspaper, the Ithacan; the College yearbook, the Year in Review; the student online magazine Imprint; and the professional production unit, Park Productions. Students may also participate in the Public Relations Student Society of America, the National Broadcasting Society, the American Advertising Federation, and the Society of Professional Journalists. Qualified students may undertake internships with participating radio and television stations and other communications-oriented agencies.
Television-radio majors must complete the departmental requirements and one set of concentration requirements. In addition to meeting general College guidelines for academic standing and Park School academic policies, majors in television-radio are required to maintain a cumulative GPA of 2.50 in all television-radio (TVR-prefix) courses, as well as an overall cumulative GPA of 2.80. All majors mustcomplete a minimum of 60 credits outside communications and a minimum of 50 percent of their credits (normally 60) in courses designated as liberal arts (LA). Students applying for internal transfer to the B.S. in television-radio from other majors at Ithaca College (including majors within the Park School) must have a minimum cumulative GPA of 3.25, but this minimum does not guarantee acceptance.
*Denotes a liberal arts course
| TVR-10100 | Introduction to Media Production | 4 |
| TVR-12100 | Introduction to Mass Media* | 3 |
| TVR-13100 | Media Writing* or | 3 |
| TVR-13400 | Developing Story Narratives* 1 | |
| TVR-31200 | Government and Media* | 3 |
| TVR-32200 | New Telecommunications Technologies | 3 |
| TVR-46000 | Senior Seminar: Topics in Media Effects* | 3 |
| Total | 19 |
1 Students in the scriptwriting concentration are required to take both TVR-13100 Media Writing and TVR-13400 Developing Story Narratives.
| TVR-11500 | Introduction to Field Production | 4 |
| TVR-21500 | Intermediate Field Production | 4 |
| TVR-22500 | Television Production and Direction | 4 |
| TVR-49100 | Video Workshop | 4 |
Choose one of the following:
| TVR-26000 | Quantitative Mass Media Research Methods* (3) | |
| TVR-26200 | Qualitative Mass Media Research Methods* (3) | |
| TVR-29700 | Documentary Research (4) | 3-4 |
Choose one of the following:
| TVR-12200 | Media Aesthetics and Analysis* | |
| CNPH-10100 | Introduction to Film Aesthetics and Analysis* | |
| TVR-13400 | Developing Story Narratives* 2 | 3 |
2 Students who elect TVR-13400 Developing Story Narratives must also take TVR-13100 Media Writing as a core course.
Choose two of the following:
| TVR-27100 | Audio Production (4) | |
| TVR-30400 | Advanced Studio Production (4) | |
| TVR-30900 | Motion Graphics and Animation (4) | |
| TVR-31000 | Experimental Video (4) | |
| TVR-31500 | Advanced Field Production (4) | |
| TVR-39700 | Nonfiction Production (4) | 8 |
| Total | 30-31 |
| PHYS-16000 | The Physics of Sound* | 3 |
| MUNM-25100 | Music and the Media* | 3 |
| TVR-27100 | Audio Production | 4 |
| TVR-37100 | Advanced Audio Production | 4 |
| TVR-47100 | Audio Workshop | 4 |
Choose one of the following:
| TVR-26000 | Quantitative Mass Media Research Methods* (3) | |
| TVR-26200 | Qualitative Mass Media Research Methods* (3) | |
| TVR-29700 | Documentary Research (4) | 3-4 |
Choose two of the following:
| THPA-30600 | Sound Technology* (3) | |
| THPA-30700 | Sound Design* (3) | |
| MUMC-14500 | Introduction to Electroacoustic Music* (2) | |
| MUMC-24800 | Digital Sound Production* (2) | |
| MUMC-24900 | Techniques and Analysis of Electroacoustic Music Composition* (2) | |
| MUMC-25000 | Digital Recording and Editing* (2) | |
| MUMC-34800 | Advanced Microphone Techniques (2) | |
| MUMC-34900 | Advanced Recording Techniques (2) | 4-6 |
| Total | 25-28 |
| TVR-12200 | Introduction to Media Aesthetics and Analysis* or | |
| CNPH-10100 | Introduction to Film Aesthetics and Analysis | 3 |
| TVR-13400 | Developing Story Narratives | 3 |
| CNPH-23300 | Screenwriting | 3 |
| TVR-33300 | Writing for Series Television | 3 |
| TVR-43100 | Advanced Writing for Television | 3 |
Choose one of the following:
| TVR-26000 | Quantitative Mass Media Research Methods* (3) | |
| TVR-26200 | Qualitative Mass Media Research Methods* (3) | |
| TVR-29700 | Documentary Research (4) | 3-4 |
| Total | 18-19 |
| POLT-12900 | Introduction to Global Studies (Politics)* or | |
| ANTH-12900 | Introduction to Global Studies (Anthropology)* | 3 |
| TVR-22000 | Global Flow of Information* | 3 |
| TVR-26200 | Qualitative Mass Media Research Methods* | 3 |
| TVR-32400 | European Mass Media* | 3 |
| TVR-32500 | Seminar in Development Communications* | 3 |
| TVR-46200 | Seminar in Geomedia* | 3 |
Choose one of the following 3-credit courses
(requires approval of adviser and department chair):
| ECON-36200 | Comparative Economic Systems* | |
| ECON-36800 | Current International Economic Issues* | |
| ECON-41100 | International Economics* | |
| GERM-34100 | German Cultural History* | |
| POLT-30600 | U.S. Foreign Policy* | |
| POLT-32200 | British Foreign Policy (London Center)* | |
| POLT-32500 | Chinese Politics* | |
| POLT-32600 | Russian Politics* | |
| POLT-32700 | The Politics of Development* | |
| POLT-32800 | International Conflict* | |
| POLT-33000 | Western European Politics* | |
| POLT-33100 | Latin American Politics* | |
| HIST-20300 | Introductory Geography* | |
| HIST-30700 | United States as a World Power I, 1900-1945* | |
| HIST-30800 | United States as a World Power II, 1945 to the Present* | |
| HIST-34200 | Japan* | |
| HIST-38200 | Europe in the 20th Century* | |
| SPAN-24300 | Latin American Civilization* | |
| SPCM-34700 | Intercultural Communications* | |
| SOCI-30300 | Global Race and Ethnic Relations* | |
| ANTH-22000 | Southeast Asia, Its Peoples and Cultures* | |
| ANTH-29000-29900 | Seminar in World Ethnography: Selected Topics* | |
| INTB-26500 | International Business Operations* | |
| INTB-48000 | Export/Import Operations | |
| MKTG-38000 | International Marketing | 3 |
| Total | 21 |
Choose one of the following:
| TVR-26000 | Quantitative Mass Media Research Methods*(3) | 3-4 |
| TVR-26200 | Qualitative Mass Media Research Methods*(3) | |
| TVR-29700 | Documentary Research (4) | |
| Selected communications courses (approved by the department chair) | 12 | |
| Total | 15-16 |
A plan of study that differs from other concentrations by at least two courses together with a rationale must be developed by the student in consultation with his or her adviser and approved by the chair of the television-radio department.
| Speech course | 3 | |
| WRTG-xxxxx | Introductory writing course (except WRTG-10100; placement based on verbal SAT and a writing sample) | 3 |
| Fine arts (FA) course | 3 | |
| Business or economics course | 3 | |
| Social or computer science course | 3 | |
| Total | 15 |
| Departmental requirements | 19 | |
| Concentration requirements | 15-31 | |
| Supplemental requirements | 15 | |
| Electives | 55-71 | |
| Total, B.S. in television-radio | 120 |
The minor programs of the television-radio department offer students an opportunity to extend and enhance their college experience. Some enrollment restrictions apply; see the individual descriptions.
Applications for minors are accepted in October for the following spring semester and March for the following fall semester. Information concerning admission criteria and program requirements is available in the dean's or department office. Students applying to any minor offered by the television-radio department must have a minimum cumulative GPA of 3.25, but this minimum does not guarantee acceptance.
Course Duplication - A course that fulfills a requirement for a student's major and minor programs is counted toward the major. The minor discipline determines whether the requirement is to be waived or how else it must be fulfilled. Course duplication will only be considered an issue when a required course is specified by number and title in both the major and minor.
Minors are required to maintain a cumulative GPA of 2.50 in required television-radio (TVR-prefix) courses, as well as an overall cumulative GPA of 2.50. As stated above, students must have a minimum cumulative GPA of 3.25 in order to apply to any minor in the television-radio department, but this minimum does not guarantee acceptance.
Megan Roberts, Associate Professor and Coordinator
Not open to television-radio majors.
This minor provides broad-based knowledge of the theory and practice of audio production. Students learn the scientific and aesthetic aspects of sound, as well as a broad range of audio production techniques applicable to music, theater, and electronic media. Courses are drawn from the Park School, the School of Music, and the physics and theater arts departments in the School of Humanities and Sciences. Students must have a minimum cumulative GPA of 3.25 in order to apply to the minor, but that does not guarantee acceptance.
| TVR-10100 | Introduction to Media Production | 4 |
| PHYS-16000 | The Physics of Sound | 3 |
| MUNM-25100 | Music and the Media | 3 |
| TVR-27100 | Audio Production | 4 |
| TVR-37100 | Advanced Audio Production | 4 |
Choose a minimum of 6 credits from the following:
| THPA-30600 | Sound Technology (3) | |
| THPA-30700 | Sound Design (3) | |
| MUMC-14500 | Introduction to Electroacoustic Music (2) | |
| MUMC-24800 | Digital Sound Production (2) | |
| MUMC-24900 | Techniques and Analysis of Electroacoustic Music Composition (2) | |
| MUMC-25000 | Digital Recording and Editing (2) | |
| TVR-47100 | Audio Workshop (4) | 6-7 |
| Total | 24-25 |
All prerequisite courses must be completed with a grade of B or better to qualify the student for placement in advanced courses.
Scott Hamula, Associate Professor and Coordinator
Not open to integrated marketing communications and sports information and communication/sport media majors. Applications for the minor are accepted once per semester. Contact the dean's office or department office for deadlines. Space is limited and acceptance is competitive. Students must have a least a 3.25 minimum cumulative GPA to apply, but this minimum is not a guarantee of acceptance.
The minor in integrated marketing communications, offered in cooperation with the School of Business, provides broad-based knowledge of the theories and applications of the newly converged realms of advertising, public relations, sales promotion, and marketing. The minor provides knowledge and application of the persuasive processes used in integrated marketing communications in print, broadcast, web-based, and other media.
| TVR-10300 | Introduction to Strategic Communication | 3 |
| TVR-23200 | Public Relations | 3 |
| TVR-24100 | Advertising | 3 |
| MKTG-31200 | Principles of Marketing (taken in spring only) | 3 |
| TVR-33000 | Advertising Copywriting and Art Direction (3) or | |
| TVR-33200 | Writing for Public Relations (3) | 3 |
| TVR-42400 | Critical Issues in Integrated Marketing Communications | 3 |
| Total | 18 |
All prerequisite courses must be completed with a grade of B or better to qualify the student for placement in advanced courses.
Coordinator, to be appointed
Not open to television-radio majors who have a declared concentration in international communications; open to all other television-radio majors. Television-radio majors with a minor in international communications will have the course TVR-12100 Introduction to Mass Media waived as a requirement for the minor, since that course is required for the major. Students must have a minimum cumulative GPA of 3.25 in order to apply for this minor, but this minimum does not guarantee acceptance.
The minor in international communications gives students from a variety of disciplines a broad knowledge of international communication theory and practice. It also provides knowledge of the global flow of information. Students have opportunities to relate theories and practices of international communication to their own disciplines. There is currently a moratorium on new students accepted into the minor. Interested students should meet with the department chair.
| TVR-12100 | Introduction to Mass Media | 3 |
| POLT-12900 | Introduction to Global Studies (Politics) or | |
| ANTH-12900 | Introduction to Global Studies (Anthropology) | 3 |
| TVR-22000 | Global Flow of Information | 3 |
| TVR-26200 | Qualitative Mass Media Research Methods | 3 |
| TVR-32400 | European Mass Media | 3 |
| TVR-32500 | Seminar in Development Communications | 3 |
| TVR-46200 | Seminar in Geomedia | 3 |
| One additional elective from the list of international course options available from advisers or the department office | 3 | |
| Total | 24 |
Cynthia Savaglio, Assistant Professor and Coordinator
Not open to television-radio majors who have a declared concentration in scriptwriting; open to all other television-radio majors. Television-radio majors with a minor in scriptwriting will have the course TVR-12100 Introduction to Mass Media waived as a requirement for the minor, since that course is required for the major.
This minor is offered in cooperation with the Department of Cinema and Photography and both the theater arts department and the writing department in the School of Humanities and Sciences. The minor develops skills and knowledge of this specialized discipline in both its dramatic and nondramatic aspects. Students must have a minimum cumulative GPA of 3.25 in order to apply to the minor, but this minimum does not guarantee acceptance.
| TVR-10100 | Introduction to Media Production | 4 |
| TVR-13400 | Developing Story Narratives | 3 |
| TVR-33300 | Writing for Series Television | 3 |
| TVR-43100 | Advanced Writing for Television | 3 |
| THPA-16000 | Introduction to Theater | 3 |
| CNPH-23300 | Screenwriting | 3 |
| THPA-36500-36600 | Playwriting | 3 |
| Writing department elective (level 2 or above) | 3 | |
| Total | 25 |
All students who are minors in scriptwriting must complete THPA-16000 Introduction to Theater before taking THPA-36500-THPA-36600 Playwriting. All students who are minors in scriptwriting must complete TVR-10100 Introduction to Media Production before taking any of the level-3 courses. Students must receive a grade of B or better in all prerequisite courses. The writing department elective must be approved by the minor adviser.
Scott Hamula, Associate Professor and Coordinator
The integrated marketing communications program is built on the merging of specific coursework from the Roy H. Park School of Communications television-radio department and the School of Business. This degree teaches students about the newly converged fields of advertising, public relations, sales promotions, and marketing. Students learn how these specialized areas are combined into seamless communications programs that affect the various publics of businesses, not-for-profit organizations, and governmental agencies.
In addition to meeting general College guidelines for academic standing and Park School academic policies, majors in integrated marketing communications are required to maintain a cumulative GPA of 2.50 in all required courses, as well as an overall cumulative GPA of 2.50. Students wishing to pursue a major in integrated marketing communications should plan carefully and limit themselves to the business courses required within the major in order to adhere to the policy that undergraduate students who are neither accounting nor business administration majors may not register for more than 29 credit hours of business coursework (i.e., ACCT-xxxxx, INTE-xxxxx, MGMT-xxxxx, FINA-xxxxx, MKTG-xxxxx, HRM-xxxxx, PROD-xxxxx, LGST-xxxxx, BINT-xxxxx, BGRD-xxxxx). Students with junior or senior ranking who are accepted into the integrated marketing communications degree may not be able to meet all degree requirements without studying for an extra semester or two.
Students with a double major in integrated marketing communications and business who are interested in applying to the master of business administration should contact the School of Business Office of the Dean for information on a curriculum bridge of five business courses that can be taken during the summer following graduation before entrance into the M.B.A. in the fall.
All majors must complete a minimum of 60 credits outside communications, and a minimum of 50 percent of their credits (normally 60) in courses designated as liberal arts (LA).
*Denotes a liberal arts course
| TVR-10300 | Introduction to Strategic Communication* | 3 |
| TVR-12100 | Introduction to Mass Media* | 3 |
| TVR-13100 | Media Writing* | 3 |
| TVR-23200 | Public Relations* | 3 |
| TVR-24100 | Advertising* | 3 |
| TVR-26000 | Quantitative Mass Media Research Methods* (3) or | |
| PSYC-20700 | Statistics in Psychology* (4) | 3-4 |
| TVR-29600 | Audience Research | 3 |
| TVR-31200 | Government and Media* | 3 |
| TVR-33000 | Advertising Copywriting and Art Direction | 3 |
| TVR-33200 | Writing for Public Relations | 3 |
Choose one of the following:
| TVR-42000 | Critical Issues in Integrated Marketing Communications* (3) | |
| TVR-44000 | Public Relations Lab (3) | |
| TVR-44100 | Ad Lab (3) | |
| TVF-43000 | Brand Design and Communication (3) | |
| OCLD-43400 | Organizational Communication Management (3) | 3 |
| Total, communications course requirements | 33-34 |
| LGST-20300 | Legal Environment of Business | 3 |
| ACCT-22500 | Financial Accounting | 3 |
| MKTG-31200 | Principles of Marketing | 3 |
| MKTG-32300 | Consumer Behavior | 3 |
| MKTG-38000 | International Marketing | 3 |
| MKTG-39000 | Principles of Electronic Commerce or | |
| MKTG-39100 | Electronic Commerce: Legal Issues | 3 |
| MKTG-41100 | Marketing Research | 3 |
Choose one of the following:
| MKTG-34500 | Sales Management (3) | |
| MKTG-48600 | Marketing Strategy (3) | |
| MKTG-49100 | Marketing on the Internet (3) | 3 |
| Total, business course requirements | 24 |
| WRTG-10600 | Academic Writing I* or | |
| WRTG-11100 | Academic Writing II* | 3 |
| ECON-12200 | Principles of Microeconomics* | 3 |
| SPCM-11500 | Business and Professional Communication* (3) or | |
| OCLD-10800 | Human Communication in Organizations* (3) | 3 |
| COMP-11000 | Introduction to Computers and Information | |
| OCLD-15000 | Professional Applications of Technology | 3 |
| Total, other course requirements | 12 |
| Communications course requirements | 33-34 | |
| Business course requirements | 24 | |
| Other course requirements | 12 | |
| Electives | 50-51 | |
| Total, B.S. in integrated marketing communications | 120 |