Ithaca College

Roy H. Park School of Communications

Television-Radio

Bachelor of Science

Wenmouth Williams Jr., Professor and Chair

The Department of Television-Radio offers a four-year curriculum designed to prepare students for careers in media communications, including radio and television broadcasting, integrated marketing communications, and other communication-related professions.

Majors in the department must elect one of five concentrations before registration for the first semester of their sophomore year. Transfer students must indicate a choice of concentration when applying for admission to the department. Concentration in a specific area is never at the expense of a broad education, and extensive study in the liberal arts is required.

Students are invited to participate in the activities and management of the school's student media opportunities, including WICB-FM and 106-VIC radio; ICTV television; the student newspaper, the Ithacan; the College yearbook, the Year in Review; the student online magazine Imprint; and the professional production unit, Park Productions. Students may also participate in the Public Relations Student Society of America, the National Broadcasting Society, the American Advertising Federation, and the Society of Professional Journalists. Qualified students may undertake internships with participating radio and television stations and other communications-oriented agencies.

B.S. in Television-Radio

Academic Policies

Television-radio majors must complete the departmental requirements and one set of concentration requirements. In addition to meeting general College guidelines for academic standing and Park School academic policies, majors in television-radio are required to maintain a cumulative GPA of 2.50 in all television-radio (TVR-prefix) courses, as well as an overall cumulative GPA of 2.80. All majors mustcomplete a minimum of 60 credits outside communications and a minimum of 50 percent of their credits (normally 60) in courses designated as liberal arts (LA). Students applying for internal transfer to the B.S. in television-radio from other majors at Ithaca College (including majors within the Park School) must have a minimum cumulative GPA of 3.25, but this minimum does not guarantee acceptance.

Requirements for the Major

*Denotes a liberal arts course

Departmental requirements

TVR-10100

Introduction to Media Production

4

TVR-12100

Introduction to Mass Media*

3

TVR-13100

Media Writing* or

3

TVR-13400

Developing Story Narratives* 1

TVR-31200

Government and Media*

3

TVR-32200

New Telecommunications Technologies

3

TVR-46000

Senior Seminar: Topics in Media Effects*

3

Total

19

1 Students in the scriptwriting concentration are required to take both TVR-13100 Media Writing and TVR-13400 Developing Story Narratives.

Additional requirements for the video production concentration

TVR-11500

Introduction to Field Production

4

TVR-21500

Intermediate Field Production

4

TVR-22500

Television Production and Direction

4

TVR-49100

Video Workshop

4

Choose one of the following:

TVR-26000

Quantitative Mass Media Research Methods* (3)

TVR-26200

Qualitative Mass Media Research Methods* (3)

TVR-29700

Documentary Research (4)

3-4

Choose one of the following:

TVR-12200

Media Aesthetics and Analysis*

CNPH-10100

Introduction to Film Aesthetics and Analysis*

TVR-13400

Developing Story Narratives* 2

3

2 Students who elect TVR-13400 Developing Story Narratives must also take TVR-13100 Media Writing as a core course.

Choose two of the following:

TVR-27100

Audio Production (4)

TVR-30400

Advanced Studio Production (4)

TVR-30900

Motion Graphics and Animation (4)

TVR-31000

Experimental Video (4)

TVR-31500

Advanced Field Production (4)

TVR-39700

Nonfiction Production (4)

8

Total

30-31

Additional requirements for the audio production concentration

PHYS-16000

The Physics of Sound*

3

MUNM-25100

Music and the Media*

3

TVR-27100

Audio Production

4

TVR-37100

Advanced Audio Production

4

TVR-47100

Audio Workshop

4

Choose one of the following:

TVR-26000

Quantitative Mass Media Research Methods* (3)

TVR-26200

Qualitative Mass Media Research Methods* (3)

TVR-29700

Documentary Research (4)

3-4

Choose two of the following:

THPA-30600

Sound Technology* (3)

THPA-30700

Sound Design* (3)

MUMC-14500

Introduction to Electroacoustic Music* (2)

MUMC-24800

Digital Sound Production* (2)

MUMC-24900

Techniques and Analysis of Electroacoustic Music Composition* (2)

MUMC-25000

Digital Recording and Editing* (2)

MUMC-34800

Advanced Microphone Techniques (2)

MUMC-34900

Advanced Recording Techniques (2)

4-6

Total

25-28

Additional requirements for the scriptwriting concentration

TVR-12200

Introduction to Media Aesthetics and Analysis* or

CNPH-10100

Introduction to Film Aesthetics and Analysis

3

TVR-13400

Developing Story Narratives

3

CNPH-23300

Screenwriting

3

TVR-33300

Writing for Series Television

3

TVR-43100

Advanced Writing for Television

3

Choose one of the following:

TVR-26000

Quantitative Mass Media Research Methods* (3)

TVR-26200

Qualitative Mass Media Research Methods* (3)

TVR-29700

Documentary Research (4)

3-4

Total

18-19

Additional requirements for the international communications concentration

POLT-12900

Introduction to Global Studies (Politics)* or

ANTH-12900

Introduction to Global Studies (Anthropology)*

3

TVR-22000

Global Flow of Information*

3

TVR-26200

Qualitative Mass Media Research Methods*

3

TVR-32400

European Mass Media*

3

TVR-32500

Seminar in Development Communications*

3

TVR-46200

Seminar in Geomedia*

3

Choose one of the following 3-credit courses
(requires approval of adviser and department chair):

ECON-36200

Comparative Economic Systems*

ECON-36800

Current International Economic Issues*

ECON-41100

International Economics*

GERM-34100

German Cultural History*

POLT-30600

U.S. Foreign Policy*

POLT-32200

British Foreign Policy (London Center)*

POLT-32500

Chinese Politics*

POLT-32600

Russian Politics*

POLT-32700

The Politics of Development*

POLT-32800

International Conflict*

POLT-33000

Western European Politics*

POLT-33100

Latin American Politics*

HIST-20300

Introductory Geography*

HIST-30700

United States as a World Power I, 1900-1945*

HIST-30800

United States as a World Power II, 1945 to the Present*

HIST-34200

Japan*

HIST-38200

Europe in the 20th Century*

SPAN-24300

Latin American Civilization*

SPCM-34700

Intercultural Communications*

SOCI-30300

Global Race and Ethnic Relations*

ANTH-22000

Southeast Asia, Its Peoples and Cultures*

ANTH-29000-29900

Seminar in World Ethnography: Selected Topics*

INTB-26500

International Business Operations*

INTB-48000

Export/Import Operations

MKTG-38000

International Marketing

3

Total

21

Additional requirements for the directed studies concentration

Choose one of the following:

TVR-26000

Quantitative Mass Media Research Methods*(3)

3-4

TVR-26200

Qualitative Mass Media Research Methods*(3)

TVR-29700

Documentary Research (4)

Selected communications courses (approved by the department chair)

12

Total

15-16

A plan of study that differs from other concentrations by at least two courses together with a rationale must be developed by the student in consultation with his or her adviser and approved by the chair of the television-radio department.

Supplemental requirements for all majors

Speech course

3

WRTG-xxxxx

Introductory writing course (except WRTG-10100; placement based on verbal SAT and a writing sample)

3

Fine arts (FA) course

3

Business or economics course

3

Social or computer science course

3

Total

15

Summary

Departmental requirements

19

Concentration requirements

15-31

Supplemental requirements

15

Electives

55-71

Total, B.S. in television-radio

120

Minor Programs in Television-Radio

The minor programs of the television-radio department offer students an opportunity to extend and enhance their college experience. Some enrollment restrictions apply; see the individual descriptions.

Applications for minors are accepted in October for the following spring semester and March for the following fall semester. Information concerning admission criteria and program requirements is available in the dean's or department office. Students applying to any minor offered by the television-radio department must have a minimum cumulative GPA of 3.25, but this minimum does not guarantee acceptance.

Course Duplication - A course that fulfills a requirement for a student's major and minor programs is counted toward the major. The minor discipline determines whether the requirement is to be waived or how else it must be fulfilled. Course duplication will only be considered an issue when a required course is specified by number and title in both the major and minor.

Special Academic Policy for Television-Radio Minor Programs

Minors are required to maintain a cumulative GPA of 2.50 in required television-radio (TVR-prefix) courses, as well as an overall cumulative GPA of 2.50. As stated above, students must have a minimum cumulative GPA of 3.25 in order to apply to any minor in the television-radio department, but this minimum does not guarantee acceptance.

Minor in Audio Production

Megan Roberts, Associate Professor and Coordinator

Not open to television-radio majors.

This minor provides broad-based knowledge of the theory and practice of audio production. Students learn the scientific and aesthetic aspects of sound, as well as a broad range of audio production techniques applicable to music, theater, and electronic media. Courses are drawn from the Park School, the School of Music, and the physics and theater arts departments in the School of Humanities and Sciences. Students must have a minimum cumulative GPA of 3.25 in order to apply to the minor, but that does not guarantee acceptance.

Required courses for the minor

TVR-10100

Introduction to Media Production

4

PHYS-16000

The Physics of Sound

3

MUNM-25100

Music and the Media

3

TVR-27100

Audio Production

4

TVR-37100

Advanced Audio Production

4

Choose a minimum of 6 credits from the following:

THPA-30600

Sound Technology (3)

THPA-30700

Sound Design (3)

MUMC-14500

Introduction to Electroacoustic Music (2)

MUMC-24800

Digital Sound Production (2)

MUMC-24900

Techniques and Analysis of Electroacoustic Music Composition (2)

MUMC-25000

Digital Recording and Editing (2)

TVR-47100

Audio Workshop (4)

6-7

Total

24-25

Additional requirements for the minor

All prerequisite courses must be completed with a grade of B or better to qualify the student for placement in advanced courses.

Minor in Integrated Marketing Communications

Scott Hamula, Associate Professor and Coordinator

Not open to integrated marketing communications and sports information and communication/sport media majors. Applications for the minor are accepted once per semester. Contact the dean's office or department office for deadlines. Space is limited and acceptance is competitive. Students must have a least a 3.25 minimum cumulative GPA to apply, but this minimum is not a guarantee of acceptance.

The minor in integrated marketing communications, offered in cooperation with the School of Business, provides broad-based knowledge of the theories and applications of the newly converged realms of advertising, public relations, sales promotion, and marketing. The minor provides knowledge and application of the persuasive processes used in integrated marketing communications in print, broadcast, web-based, and other media.

Required courses for the minor

TVR-10300

Introduction to Strategic Communication

3

TVR-23200

Public Relations

3

TVR-24100

Advertising

3

MKTG-31200

Principles of Marketing (taken in spring only)

3

TVR-33000

Advertising Copywriting and Art Direction (3) or

TVR-33200

Writing for Public Relations (3)

3

TVR-42400

Critical Issues in Integrated Marketing Communications

3

Total

18

Additional requirements for the minor

All prerequisite courses must be completed with a grade of B or better to qualify the student for placement in advanced courses.

Minor in International Communications

Coordinator, to be appointed

Not open to television-radio majors who have a declared concentration in international communications; open to all other television-radio majors. Television-radio majors with a minor in international communications will have the course TVR-12100 Introduction to Mass Media waived as a requirement for the minor, since that course is required for the major. Students must have a minimum cumulative GPA of 3.25 in order to apply for this minor, but this minimum does not guarantee acceptance.

The minor in international communications gives students from a variety of disciplines a broad knowledge of international communication theory and practice. It also provides knowledge of the global flow of information. Students have opportunities to relate theories and practices of international communication to their own disciplines. There is currently a moratorium on new students accepted into the minor. Interested students should meet with the department chair.

Required courses for the minor

TVR-12100

Introduction to Mass Media

3

POLT-12900

Introduction to Global Studies (Politics) or

ANTH-12900

Introduction to Global Studies (Anthropology)

3

TVR-22000

Global Flow of Information

3

TVR-26200

Qualitative Mass Media Research Methods

3

TVR-32400

European Mass Media

3

TVR-32500

Seminar in Development Communications

3

TVR-46200

Seminar in Geomedia

3

One additional elective from the list of international course options available from advisers or the department office

3

Total

24

Minor in Scriptwriting

Cynthia Savaglio, Assistant Professor and Coordinator

Not open to television-radio majors who have a declared concentration in scriptwriting; open to all other television-radio majors. Television-radio majors with a minor in scriptwriting will have the course TVR-12100 Introduction to Mass Media waived as a requirement for the minor, since that course is required for the major.

This minor is offered in cooperation with the Department of Cinema and Photography and both the theater arts department and the writing department in the School of Humanities and Sciences. The minor develops skills and knowledge of this specialized discipline in both its dramatic and nondramatic aspects. Students must have a minimum cumulative GPA of 3.25 in order to apply to the minor, but this minimum does not guarantee acceptance.

Required courses for the minor

TVR-10100

Introduction to Media Production

4

TVR-13400

Developing Story Narratives

3

TVR-33300

Writing for Series Television

3

TVR-43100

Advanced Writing for Television

3

THPA-16000

Introduction to Theater

3

CNPH-23300

Screenwriting

3

THPA-36500-36600

Playwriting

3

Writing department elective (level 2 or above)

3

Total

25

Additional requirements for the minor

All students who are minors in scriptwriting must complete THPA-16000 Introduction to Theater before taking THPA-36500-THPA-36600 Playwriting. All students who are minors in scriptwriting must complete TVR-10100 Introduction to Media Production before taking any of the level-3 courses. Students must receive a grade of B or better in all prerequisite courses. The writing department elective must be approved by the minor adviser.

B.S. in Integrated Marketing Communications

Scott Hamula, Associate Professor and Coordinator

The integrated marketing communications program is built on the merging of specific coursework from the Roy H. Park School of Communications television-radio department and the School of Business. This degree teaches students about the newly converged fields of advertising, public relations, sales promotions, and marketing. Students learn how these specialized areas are combined into seamless communications programs that affect the various publics of businesses, not-for-profit organizations, and governmental agencies.

Academic Policies

In addition to meeting general College guidelines for academic standing and Park School academic policies, majors in integrated marketing communications are required to maintain a cumulative GPA of 2.50 in all required courses, as well as an overall cumulative GPA of 2.50. Students wishing to pursue a major in integrated marketing communications should plan carefully and limit themselves to the business courses required within the major in order to adhere to the policy that undergraduate students who are neither accounting nor business administration majors may not register for more than 29 credit hours of business coursework (i.e., ACCT-xxxxx, INTE-xxxxx, MGMT-xxxxx, FINA-xxxxx, MKTG-xxxxx, HRM-xxxxx, PROD-xxxxx, LGST-xxxxx, BINT-xxxxx, BGRD-xxxxx). Students with junior or senior ranking who are accepted into the integrated marketing communications degree may not be able to meet all degree requirements without studying for an extra semester or two.

Advising Note

Students with a double major in integrated marketing communications and business who are interested in applying to the master of business administration should contact the School of Business Office of the Dean for information on a curriculum bridge of five business courses that can be taken during the summer following graduation before entrance into the M.B.A. in the fall.

Requirements for the Major

All majors must complete a minimum of 60 credits outside communications, and a minimum of 50 percent of their credits (normally 60) in courses designated as liberal arts (LA).

*Denotes a liberal arts course

Communications course requirements

TVR-10300

Introduction to Strategic Communication*

3

TVR-12100

Introduction to Mass Media*

3

TVR-13100

Media Writing*

3

TVR-23200

Public Relations*

3

TVR-24100

Advertising*

3

TVR-26000

Quantitative Mass Media Research Methods* (3) or

PSYC-20700

Statistics in Psychology* (4)

3-4

TVR-29600

Audience Research

3

TVR-31200

Government and Media*

3

TVR-33000

Advertising Copywriting and Art Direction

3

TVR-33200

Writing for Public Relations

3

Choose one of the following:

TVR-42000

Critical Issues in Integrated Marketing Communications* (3)

TVR-44000

Public Relations Lab (3)

TVR-44100

Ad Lab (3)

TVF-43000

Brand Design and Communication (3)

OCLD-43400

Organizational Communication Management (3)

3

Total, communications course requirements

33-34

Business course requirements

LGST-20300

Legal Environment of Business

3

ACCT-22500

Financial Accounting

3

MKTG-31200

Principles of Marketing

3

MKTG-32300

Consumer Behavior

3

MKTG-38000

International Marketing

3

MKTG-39000

Principles of Electronic Commerce or

MKTG-39100

Electronic Commerce: Legal Issues

3

MKTG-41100

Marketing Research

3

Choose one of the following:

MKTG-34500

Sales Management (3)

MKTG-48600

Marketing Strategy (3)

MKTG-49100

Marketing on the Internet (3)

3

Total, business course requirements

24

Other course requirements

WRTG-10600

Academic Writing I* or

WRTG-11100

Academic Writing II*

3

ECON-12200

Principles of Microeconomics*

3

SPCM-11500

Business and Professional Communication* (3) or

OCLD-10800

Human Communication in Organizations* (3)

3

COMP-11000

Introduction to Computers and Information
Systems* or

OCLD-15000

Professional Applications of Technology

3

Total, other course requirements

12

Summary

Communications course requirements

33-34

Business course requirements

24

Other course requirements

12

Electives

50-51

Total, B.S. in integrated marketing communications

120