Ithaca College

School of Business

Marketing Courses

MKTG 31000 - Quantitative Methods in Business NLA

A study of quantitative tools used in solving business problems. Statistical quality control and decision models, regression methods, linear programming, and CPM- and PERT-type models. Using computers to solve problems is an important aspect. Prerequisites: MATH 24300 or MATH 24400; COMP 11000; junior standing. 3 credits. (S,Y)

MKTG 31200 - Principles of Marketing NLA

Study of concepts, activities, and decisions related to the exchange process, management of the marketing mix, and development of marketing strategy for profit and not-for-profit organizations. Addresses the sociocultural, legal and regulatory, technological, economic, ethical, political, and social responsibility dimensions to marketing in the global environment. Prerequisites: Three courses in business or social sciences; junior standing. 3 credits. (F-S,Y)

MKTG 32300 - Consumer Behavior NLA

Study of consumer behavior variables and their impact on marketing. Includes consumer behavior models, motivation, perception, attitudes, and the influences of family, society, and culture. Prerequisites: ECON 12200; MKTG 31200; junior standing. 3 credits. (F,Y)

MKTG 32500 - Sales and Sales Promotion NLA

Examines the roles of personal selling and sales promotion in an organization's integrated marketing communications (IMC) mix. Students will learn how sales and sales promotion work together and with other IMC tools (advertising, publicity) to accomplish marketing strategies. Students will gain knowledge of traditional and cutting-edge consumer and trade promotions, as well as personal selling tactics and techniques. Students may not receive credit for this course and MKTG 34500 Sales Management or MKTG 37000 Promotion Management. Prerequisites: MKTG 31200; junior standing. 3 credits. (Y)

MKTG 38000 - International Marketing NLA

Focus on marketing management problems, techniques, and strategies necessary to incorporate the marketing concept into the world marketplace. A multidisciplinary approach creates a broad understanding of the subject matter. Concepts from economics, political science, anthropology, sociology, management, and marketing are integrated. Readings include text plus journal and magazine articles. Prerequisites: MKTG 31200; junior standing. 3 credits. (F-S,Y)

MKTG 39000 - Principles of Electronic Commerce NLA

The foundation course for all electronic commerce coursework in the School of Business. Studies a wide range of topics relating to the Internet, including its history and growth, website design and implications, search engine optimization, banner advertising strategies, and website ratings/certification services. Prerequisites: Three courses in business or social sciences; COMP 11000, COMP 10500, STCM 25000, or equivalent; junior standing. 3 credits. (Y)

MKTG 39100 - Electronic Commerce: Legal Issues NLA

Examines the legal issues surrounding electronic commerce: establishing an online business, payment mechanisms and security issues, taxation of online sales, and potential disputes in global transactions. Explores ethical and public policy issues relating to electronic commerce. Security and privacy will be investigated from a consumer point of view. Prerequisites: GBUS 20300; junior standing. 3 credits. (Y)

MKTG 39600 - Selected Topics: Electronic Commerce NLA

Covers topics of current interest to faculty and students. May be repeated for credit with different selected topics. Prerequisites: MKTG 39000 and perhaps others as appropriate to the topics; junior standing. 1-3 credits, depending upon issues and time required to adequately address the material. (IRR)

MKTG 39700 - Selected Topics: Marketing NLA

Topics of current interest to faculty and students. This course may be repeated for credit for different selected topics. Prerequisites: As appropriate to topics; junior standing. 1-3 credits. (IRR)

MKTG 41100 - Marketing Research NLA

Introduction to the design and application of research methodology and the most common and practical problems associated with marketing research. Emphasis is on survey methods focusing on questionnaire construction, data collection, and analysis. Computer assignments require students to use latest software packages. Prerequisites: TVR 26000, MATH 14400, MATH 24300, MATH 24400, or PSYC 20700; MKTG 31200; junior standing. 3 credits. (F,Y)

MKTG 48600 - Marketing Strategy NLA

A capstone course for marketing majors, challenging them to identify and apply appropriate marketing concepts gained through earlier coursework. Specifically, the student is required to analyze actual and hypothetical marketing situations and react to or solve marketing problems by demonstrating an understanding of the marketing concept, mix, and strategy, as well as a strategic perspective. Prerequisites: MKTG 31200; MKTG 32300; MKTG 41100; senior standing. 3 credits. (S,Y)

MKTG 49100 - Marketing on the Internet NLA

Examines similarities and differences between traditional and online marketing methods and strategies. Heavy online research component; students will gather both secondary and primary data on the web, and then analyze and report findings. Assignments include investigating electronic marketing trends and practices in selected industries and creating web pages for hypothetical businesses. Prerequisites: MKTG 31200; COMP 11000, COMP 10500 or STCM 15000; junior standing. 3 credits. (S,Y)

MKTG 49700 - Selected Topics: Marketing NLA

Topics of current interest to faculty and students. This course may be repeated for credit for different selected topics. Prerequisites: As appropriate to topics; junior standing. 1-3 credits. (IRR)

MKTG 49800 - Internship: Marketing NLA

Off-campus experience involving varied, nonroutine work projects designed to allow students to synthesize academic theory with "real-world" operations of an organization. Primary responsibility is on the student to develop a project proposal and then carry out its requirements in conjunction with a faculty sponsor. Prerequisites: Junior standing and completion of appropriate principles course; a minimum cumulative GPA of 2.70 at Ithaca College; approval of proposal by term beginning. Three business elective credits are granted for each internship. An internship may not be repeated for credit with the same employer. A maximum of 6 credits may be earned in any combination of 8xx-39800 Internship and BINT 19800 Experiential Learning. Offered pass/fail only. 1 to 6 credits. (F-S,Y)

MKTG 49900 - Independent Study: Marketing NLA

A variable amount of credit may be earned toward the degree. To qualify, students must have a 3.00 cumulative grade point average and must have completed at least 6 credits in the subject matter. Guidelines are available at the School of Business office. 1-3 credits. (F-S,Y)