School of Health Sciences and Human Performance

Department of Sport Management and Media

Annemarie Farrell, Assistant Professor and Chair

To prepare students for careers in sport administration, business, management, and communication in diverse capacities and/or graduate study in these fields, the department offers the following degrees.

Sport Management, B.S.
Sport Media, B.S.
Sport Studies, B.A.
Sport Studies Minor 

B.S. in Sport Management
 

The sport management major prepares students for a wide range of management positions in the sport industry and/or for graduate study in sport management, business management, or law. A core curriculum in sport management and media provides an understanding and appreciation of all aspects of sport -- its historical and cultural development, as well as its sociological, economic, and political dimensions. A core curriculum in management, with specialty courses in sport management, provides knowledge and skill in the areas of organization, finance, law, personnel, and marketing. The application of management principles to the sport enterprise distinguishes this degree program. Students are encouraged to select a minor in their area of interest or related to their career goals. Graduates of this program are well prepared to assume positions in college, professional, and amateur sports offices, event management, marketing firms, sport agencies, international sports offices, and related fields.

Requirements for the Major in Sport Management -- B.S.

General requirements

Computer science

COMP 11000

Computers and Information Technologies

3

 

Total, computer science

3

Mathematics

(Students may be required to complete other mathematics courses prior to enrolling in these courses, depending on their math placement exam scores.)

MATH 10700

Fundamentals of Applied Calculus or

4

MATH 10800

Calculus for Decision Making or

4

MATH 11100

Calculus I

4

MATH 14400

Statistics for Business, Economics, and Management

4

 

Total, mathematics

8

Social sciences

ECON 12100

Principles of Macroeconomics

3

ECON 12200

Principles of Microeconomics

3

PSYC xxxxx

Psychology elective (excluding statistics and methods courses) or

 

SOCI xxxxx

Sociology elective (excluding statistics and methods courses)

3

 

Total, social sciences

9

Humanities and fine arts

ENGL xxxxx

English elective or

 
 

Language elective, to be selected from French (FREN), German (GERM), Hebrew (HEBR), Spanish (SPAN), or Italian (ITAL)

 
 

Total, humanities and fine arts

3

Communication skills

SPCM 11000

Public Communication or

 

SPCM 11500

Business and Professional Communication

3

WRTG 10600

Academic Writing I or

 

WRTG 11100

Academic Writing II

3

WRTG xxxxx

Writing elective (not WRTG 10100)

3

 

Total, communication skills

9

Finance

FINA 31100

Business Finance or

 

SPMM 35200

Financial Aspects of Sport

3

 

Total, finance

3

Cultural diversity elective

Select 3 credits from the following:

POLT 14100

Power: Race, Sex, and Class

3

SOCI 11600

Introduction to Multicultural Studies

3

SOCI 20200

Women in Britain

3

SOCI 20700

Race and Ethnicity

3

SOCI 32500

Race, Class, and Gender

3

SOCI 30300

Global Race and Ethnic Relations

3

SOCI 31300

Social Inequality

3

SOCI 34100

Minorities in the United Kingdom

3

ANTH 10400

Cultural Anthropology

3

RLST 10500

Introduction to World Religions: Indigenous and Eastern

3

RLST 10600

Introduction to World Religions: Western and Modern

3

 

Total, cultural diversity elective

3

Sport management and media

SPMM 29500

Social Aspects of Sport

3

SPMM 29800

Gender Issues in Sport

3

Select 3 credits from the following:

SPMM 20700

History of Sport

3

SPMM 21000

International Sport Administration

3

SPMM 29200

Minicourses in Sport Management and Media (NLA)

1-3

SPMM 29300

Minicourses in Sport Management and Media (LA)

1-3

SPMM 29700

Sport: Philosophical Perspectives

3

SPMM 29900

Evolution of Sport Media

3

SPMM 32400

Youth Sport in America

3

SPMM 39000

Sport Internet Marketing

3

SPMM 39400

Sport in Film and Literature

3

SPMM 39700

The Olympic Games

3

SPMM 39900

Selected Topics in Sport Management and Media

1-3

SPMM 40700

Sport in the Civil Rights Movement

3

 

Total, sport management and media

9

 

Total, general requirements

47

Specific requirements

SPMM 11000

Introduction to Sport Management

3

SPMM 11200

Contemporary Issues in Sport Management

3

SPMM 28500

Sport Event and Facility Management

3

SPMM 30300

Seminar in Sport Law

3

SPMM 31000

Labor Relations in Sport

3

SPMM 32600

Sport Marketing

3

SPMM 31500

Sport Governance

3

SPMM 34900

Fieldwork in Sport Management and Media

1

SPMM 36500

Sport Economics

3

SPMM 38500

Sport Consumer Behavior and Sales

3

SPMM 41500

Strategic Management in Sport

3

SPMM 46000

Internship in Sport Management and Media

6

ACCT 22500

Financial Accounting

3

ACCT 22600

Management Accounting

3

MGMT 20600

Organizational Behavior and Management

3

GBUS 20300

Legal Environment of Business I

3

 

Total, specific requirements

49

Liberal arts electives

Total

15

Free electives

Total

9

Summary

General requirements

47

Specific requirements

49

Liberal arts electives (LA)

15

Free electives

9

Total, B.S. in sport management

120

B.S. in Sport Media

The sport media major prepares students for specialized careers in sport media relations, broadcast media, and print journalism. The curriculum consists of three core areas: sport management and media, communications, and liberal arts. The sport management and media core provides comprehensive exposure to all aspects of the sport industry, including its historical, cultural, sociological, economic, philosophical, and political foundations. The communications core emphasizes background in media production, marketing, media relations, and writing for publications and broadcast.

Ithaca College is one of a very few institutions in the country to award degrees in this major. Our roots in the liberal arts connect our students to the broader world around them and encourage them to think critically about the forces that shape our lives. Our graduates are well prepared to assume positions in media relations, broadcast and print media, and new media in sport organizations at the college, professional, and amateur level.

Requirements for the Major in Sport Media -- B.S.

General requirements

Computer science

Select 3 credits from the following:

COMP xxxxx

Computer science elective or

3

STCM 11100

Presentation Media and Visual Design

3

 

Total, computer science

3

Mathematics

MATH 14400

Statistics for Business, Economics, and Management or

3

PSYC 20700

Statistics in Psychology

4

 

Total, mathematics

3-4

Natural sciences

Any natural science elective (NS)

3

Total, natural sciences

3

Humanities and fine arts

HIST xxxxx

History elective

3

ENGL xxxxx

English literature elective or

 
 

Language elective, selected from French (FREN), German (GERM),
Hebrew (HEBR), Spanish (SPAN), or Italian (ITAL)

3

PHIL xxxxx

Philosophy elective or

 

RLST xxxxx

Religion elective

3

 

Humanities or fine arts elective (HU or FA)

3

 

Total, humanities and fine arts

12

Communication skills

SPCM 11000

Public Communication or

 

SPCM 11500

Business and Professional Communication

3

WRTG 10600

Academic Writing I or

 

WRTG 11100

Academic Writing II

3

WRTG 20100

Argument

3

Select 6 credits from the following:

TVR 13100

Media Writing

3

STCM 33200

Writing for Public Relations

3

WRTG 20500

Personal Essay

3

WRTG 21100

Writing for the Workplace

3

WRTG 32000

Public Essay

3

WRTG 34000

Magazine Writing

3

WRTG 34200

Writing about Sports

3

 

Total, communication skills

15

Social sciences

ECON 12100

Principles of Macroeconomics

3

ECON 12200

Principles of Microeconomics

3

PSYC xxxxx

Psychology elective (excluding statistics and methods courses)

3

SOCI xxxxx

Sociology elective (excluding statistics and methods courses)

3

 

Total, social sciences

12

Sport management and media

SPMM 29500

Social Aspects of Sport

3

SPMM 29800

Gender Issues in Sport

3

Select 9 credits from the following:

SPMM 20700

History of Sport

3

SPMM 21000

International Sport Administration

3

SPMM 28500

Sport Event and Facility Management

3

SPMM 29200

Minicourses in Sport Management and Media (NLA)

1-3

SPMM 29300

Minicourses in Sport Management and Media (LA)

1-3

SPMM 29700

Sport: Philosophical Perspectives

3

SPMM 30300

Seminar in Sport Law

3

SPMM 31000

Labor Relations in Sport

3

SPMM 31500

Sport Governance

3

SPMM 32400

Youth Sport in America

3

SPMM 36500

Sport Economics

3

SPMM 39000

Sport Internet Marketing

3

SPMM 39400

Sport in Film and Literature

3

SPMM 39700

The Olympic Games

3

SPMM 39900

Selected Topics in Sport Management and Media

3

SPMM 40700

Sport in the Civil Rights Movement

3

 

Total, sport management and media

15

 

Total, general requirements

63-64

Specific requirements

TVR 10100

Introduction to Media Production*

4

STCM 23200

Public Relations

3

STCM 24100

Advertising

3

SPMM 11000

Introduction to Sport Management

3

SPMM 11200

Contemporary Issues in Sport Management

3

SPMM 24200

Sport Video Production

3

SPMM 29900

Evolution of Sport Media

3

SPMM 32500

Sport Media Relations

3

SPMM 32600

Sport Marketing

3

SPMM 33900

Sport Publications

3

SPMM 34900

Fieldwork in Sport Management and Media

1

SPMM 46000

Internship in Sport Management and Media

6

MKTG 31200

Principles of Marketing

3

MKTG 32300

Consumer Behavior or

 

MKTG 32500

Sales and Sales Promotion

3

 

Total, specific requirement

44

*Open to sport media majors in the spring semester

Free electives

Total

12-13

Summary

General requirements

63-64

Specific requirements

44

Free electives

12-13

Total, B.S. in sport media

120

B.A. in Sport Studies

The sport studies major meets the needs of students who want an in-depth study of sport and its place in modern society. Grounded deeply in the liberal arts, the sport studies curriculum investigates the historical, sociological, psychological, and philosophical dimensions of sport. Students have the opportunity to further their appreciation for the world of sport with advanced study that explores such areas as gender issues, the Olympic Games, and sport film and literature. Sport studies majors are encouraged to explore specific areas of study more deeply by enrolling in those minors that may directly prepare them for graduate study or prospective careers.

Requirements for the Major in Sport Studies -- B.A.

General requirements

Computer science

Select 3 credits from the following:

COMP xxxxx

Computer science elective or

3

EXSS 13900

Computer Applications in Exercise and Sport

3

 

Total, computer science

3

Mathematics

Select 3-4 credits from the following (students may be required to complete other mathematics courses prior to enrolling in these courses, depending on their scores on the math placement exam):

MATH 10500

Mathematics for Decision Making or

3

MATH 10800

Calculus for Decision Making or

4

MATH 11100

Calculus I or

4

MATH 15500

Basic Statistical Reasoning

3

 

Total, mathematics

3-4

Natural sciences

Any natural science electives

6-7

Total, natural sciences

6-7

Humanities and fine arts

ENG xxxxx

English elective

3

HIST xxxxx

History elective

3

 

Aesthetics elective, to be selected from art (ART), art history (ARTH),
music (MUTH, JAZZ, MUMC, MUNM, MUEN, PFNM), or theater arts (THPA)

3

PHIL xxxxx

Philosophy elective or

 

RLST xxxxx

Religion elective

3

 

Humanities or fine arts elective (HU or FA)

3

 

Total, humanities and fine arts

15

Communication skills

SPCM 11000

Public Communication or

 

SPCM 11500

Business and Professional Communication

3

WRTG 10600

Academic Writing I or

 

WRTG 11100

Academic Writing II

3

WRTG xxxxx

Writing elective (not WRTG 10100)

3

 

Total, communication skills

9

Social sciences

PSYC xxxxx

Psychology elective (excluding statistics and methods courses)

3

SOCI xxxxx

Sociology elective (excluding statistics and methods courses)

3

ECON xxxxx

Economics elective or

3

POLT xxxxx

Politics elective

3

ANTH xxxxx

Anthropology elective (not ANTH 10300)

3

 

Social and behavioral science elective (SS)

3

 

Total, social sciences

15

 

Total, general requirements

51-53

Specific requirements

SPMM 20700

History of Sport

3

SPMM 29500

Social Aspects of Sport

3

SPMM 29700

Sport: Philosophical Perspectives

3

Select 21 credits from the following:

HIST 27500

History of Popular Culture

3

RLS 10100

Leisure and Society

3

RLS 36600

Social and Cultural Aspects of Play

3

EXSS 20200

Sport and Exercise Psychology

3

SPMM 29300

Minicourses in Sport Management and Media (LA)

1-3

SPMM 29800

Gender Issues in Sport

3

SPMM 29900

Evolution of Sport Media

3

SPMM 32400

Youth Sport in America

3

SPMM 36500

Sport Economics

3

SPMM 39400

Sport in Film and Literature

3

SPMM 39700

The Olympic Games

3

SPMM 39900

Selected Topics in Sport Management and Media (LA only)

3

SPMM 40700

Sport in the Civil Rights Movement

3

SPMM 45000

Independent Study in Sport Management and Media

3

 

Total, specific requirements

30

Liberal arts electives

Liberal arts electives

7-9

Free electives

Free electives

29-32

Summary

General requirements

51-53

Specific requirements

30

Liberal arts electives

7-9

Free electives

29-32

Total, B.A. in sport studies

120

Sport Studies Minor

The sport studies minor is open to students majoring in all disciplines except sport management, sport media, and sport studies.

Curriculum

SPMM 20700

History of Sport

3

SPMM 29500

Social Aspects of Sport

3

SPMM 29700

Sport: Philosophical Perspectives

3

Select 9 credits from the following (6 credits must be at level 3 or 4):

EXSS 20200

Sport and Exercise Psychology

3

SPMM 29300

Minicourses in Sport Management and Media

1-3

SPMM 29800

Gender Issues in Sport

3

SPMM 29900

The Evolution of Sport Media

3

SPMM 32400

Youth Sport in America

3

SPMM 36500

Sport Economics

3

SPMM 39400

Sport in Film and Literature

3

SPMM 39700

The Olympic Games

3

SPMM 39900

Selected Topics in Sport Management and Media (LA only)

3

SPMM 40700

Sport in the Civil Rights Movement

3

SPMM 45000

Independent Study in Sport Management and Media

3

 

Total, minor in sport studies

18