Marketing Courses

884-31000 - - - Quantitative Methods in Business - - - NLA

A study of quantitative tools used in solving business problems. Statistical quality control and decision models, regression methods, linear programming, and CPM- and PERT-type models. Using computers to solve problems is an important aspect. Prerequisites: 313-24300 or 313-24400; 312-11000; junior standing. 3 credits. (S,Y)

884-31200 - - - Principles of Marketing - - - NLA

The foundation course for all marketing electives. Study of concepts, activities, and decisions related to the exchange process, managing the marketing mix, and development of marketing strategy for profit and not-for-profit organizations. Prerequisites: Three courses in business or social sciences; junior standing or above. Also offered at Ithaca College London Center. Note: Business majors who plan to study in London should confer with their faculty advisers early in their programs; otherwise, they may not be able to fulfill all program requirements in four years. 3 credits. (F-S,Y)

884-32300 - - - Consumer Behavior - - - NLA

Study of consumer behavior variables and their impact on marketing. Includes consumer behavior models, motivation, perception, attitudes, and the influences of family, society, and culture. Prerequisites: 884-31200; junior standing. 3 credits. (F,Y)

884-34500 - - - Sales Management - - - NLA

Managerial and behavioral science analysis of the selling function. Assessment of the modern marketing role of the sales force manager in correlation with planning-forecasting, organization development, staffing and training, allocation of sales effort, cost-expense control, compensation, and performance evaluation. Prerequisites: 884-31200; junior standing. 3 credits. (Y)

884-37000 - - - Promotion Management - - - NLA

Introduction to a combination of promotional tools available to today's marketing manager. Students will gain a basic knowledge of advertising, sales promotion, public relations, and personal selling in an effort to understand, plan, execute, and evaluate an organization's promotional programs. Prerequisites: 884-31200; junior standing. 3 credits. (IRR)

884-38000 - - - International Marketing - - - NLA

Focus on marketing management problems, techniques, and strategies necessary to incorporate the marketing concept into the world marketplace. A multidisciplinary approach creates a broad understanding of the subject matter. Concepts from economics, political science, anthropology, sociology, management, and marketing are integrated. Readings include text plus journal and magazine articles. Prerequisites: 884-31200; junior standing. 3 credits. (F-S,Y)

884-39000 - - - Principles of Electronic Commerce - - - NLA

The foundation course for all electronic commerce coursework in the School of Business. Studies a wide range of topics relating to the Internet, including its history and growth, website design and implications, search engine optimization, banner advertising strategies, and website ratings/certification services. Prerequisites: Three courses in business or social sciences plus 312-11000 or 312-13800 or equivalent and junior standing or above. 3 credits. (F,Y)

884-39100 - - - Electronic Commerce: Legal Issues - - - NLA

Examines the legal issues surrounding electronic commerce: establishing an online business, payment mechanisms and security issues, taxation of online sales, and potential disputes in global transactions. Explores ethical and public policy issues relating to electronic commerce. Security and privacy will be investigated from a consumer point of view. 3 credits. Prerequisites: 887-20300; junior standing. (S,Y)

884-39600 - - - Selected Topics in Electronic Commerce - - - NLA

Covers topics of current interest to faculty and students. May be repeated for credit with different selected topics. Prerequisites: 884-39000 and perhaps others as appropriate to the topics; junior standing. 1-3 credits, depending upon issues and time required to adequately address the material. (IRR)

884-39700 - - - Selected Topics in Marketing - - - NLA

Topics of current interest to faculty and students. This course may be repeated for credit for different selected topics. Prerequisites: As appropriate to topics; junior standing. 1-3 credits. (IRR)

884-41100 - - - Marketing Research - - - NLA

Introduction to the design and application of research methodology and the most common and practical problems associated with marketing research. Emphasis on survey methods focusing on questionnaire construction, data collection, and analysis. Computer assignments require students to use latest software packages (e.g., SPSS-X). Prerequisites: 313-24300 or 313-24400; 884-31200; junior standing. 3 credits. (F,Y)

884-48600 - - - Marketing Strategy - - - NLA

A capstone course for marketing majors, challenging them to identify and apply appropriate marketing concepts gained through earlier coursework. Specifically, the student is required to analyze actual and hypothetical marketing situations and react to or solve marketing problems by demonstrating an understanding of the marketing concept, mix, and strategy, as well as a strategic perspective. Prerequisites: 884-31200, 884-32300, 884-41100; senior standing. 3 credits. (S,Y)

884-49100 - - - Marketing on the Internet - - - NLA

Examines similarities and differences between traditional and online marketing methods and strategies. Heavy online research component; students will gather both secondary and primary data on the Web, then analyze and report findings. Assignments include investigating electronic marketing trends and practices in selected industries and on creating Web pages for hypothetical businesses. Prerequisites: 884-31200; 884-39000; junior standing or above. 3 credits. (S,Y)

884-49700 - - - Selected Topics in Marketing - - - NLA

Topics of current interest to faculty and students. This course may be repeated for credit for different selected topics. Prerequisites: As appropriate to topics; junior standing. 1-3 credits. (IRR)

884-49800 - - - Internship: Marketing - - - NLA

See 882-49800. Also offered at Ithaca College London Center. Note: Business majors who plan to study in London should confer with their faculty advisers early in their programs; otherwise, they may not be able to fulfill all program requirements in four years. 1-6 credits. Combined total of 884-49800 and 884-49900 may not exceed 6 credits. (F-S,Y)

884-49900 - - - Independent Study: Marketing - - - NLA

See 880-49900. 1-6 credits. Combined total of 884-49800 and 884-49900 may not exceed 6 credits. (F-S,Y)

All CATALOGS