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Television-Radio

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Ithaca College Undergraduate Catalog 2002-2003

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Television-Radio

Bachelor of Arts, Bachelor of Science

Sharon Mazzarella, Associate Professor and Chair

The Department of Television-Radio offers a four-year curriculum designed to prepare students for careers in media communications, including radio and television broadcasting, advertising and public relations, journalism, and other communication-related professions.

Majors in the department must elect one of seven concentrations before preregistration for the first semester of their sophomore year. Transfer students must indicate a choice of concentration when applying for admission to the department. Concentration in a specific area is never at the expense of a broad education, and extensive study in the liberal arts is required.

Students are invited to participate in the activities and management of the school's cocurricular opportunities, including WICB-FM and 106-VIC radio; ICTV television; the student newspaper, the Ithacan; the College yearbook, the Cayugan; the Web Team; and the professional production unit, Park Productions. Students may also participate in the Public Relations Student Society of America, the National Broadcasting Society, the American Advertising Federation, and the Society of Professional Journalists. Qualified students may undertake internships with participating radio and television stations and other communications-oriented agencies.

B.S. in Television-Radio

Academic Policies for the Major

Television-radio majors must complete the departmental requirements and one set of concentration requirements. In addition to the general College guidelines for academic standing and the Park School academic policies, majors in television-radio are required to maintain a cumulative GPA of 2.50 in all television-radio (221-prefix) courses, as well as an overall cumulative GPA of 2.50. All majors must complete a minimum of 60 credits outside communications and a minimum of 50 percent of their credits (normally 60) in courses designated "LA" (liberal arts).

Requirements for the Major

(*denotes a liberal arts course)

Departmental requirements Credits

221-10100

Introduction to Media Production

3

221-12100

Introduction to Mass Media*

3

221-13100

Media Writing*

3

221-31200

Government and Media*

3

221-32200

New Telecommunications Technologies

3

221-46000

Senior Seminar: Topics in Media Effects*

3

 

Total

18

Additional requirements for the video production concentration

221-10200

Television Production and Direction

3

222-11000

Film Production

3

221-12200

Introduction to Media Aesthetics and Analysis

3

221-20100

Television Field Production

3

221-20200

Television Directing

3

221-26000

Quantitative Mass Media Research Methods* or

 

221-26200

Qualitative Mass Media Research Methods* or

 

221-29700

Documentary Research

3

221-49100

Video Workshop

3

 

Total

21

Additional requirements for the audio production concentration

315-16000

The Physics of Sound*

3

555-25100

Music and the Media*

3

221-27100

Audio Production Techniques

3

221-26000

Quantitative Mass Media Research Methods* or

 

221-26200

Qualitative Mass Media Research Methods* or

 

221-29700

Documentary Research

3

221-37100

Advanced Audio Production

3

221-47100

Audio Workshop

3

Choose two courses from the following:

305-30600

Sound Technology* (3)

 

305-30700

Sound Design* (3)

 

554-14500

Introduction to Electroacoustic Music* (2)

 

554-24800

Digital Sound Production* (2)

 

554-24900

Techniques and Analysis of Electroacoustic Music Composition *(2)

 

554-25000

Digital Recording and Editing* (2)

 

554-34800

Advanced Microphone Techniques (2)

 

554-34900

Advanced Recording Techniques (2)

4-6

 

Total

22-24

Additional requirements for the media management concentration

221-24100

Advertising*

3

221-26000

Quantitative Mass Media Research Methods*

3

221-29600

Audience Research

3

221-32100

Broadcast Programming and Promotion

3

221-43200

Issues in Telecommunications Management

3

 

Total

15

Additional requirements for the advertising and public relations concentration

221-23200

Public Relations*

3

221-24100

Advertising*

3

221-26000

Quantitative Mass Media Research Methods*

3

221-29600

Audience Research

3

221-33000

Advertising Copy Writing and Visualization or

 

221-33200

Writing for Public Relations

3

 

Any level-4 television-radio course dealing with advertising and/or public relations, except 221-49000 and 221-49800

3

 

Total

18

Additional requirements for the scriptwriting concentration

221-12200

Introduction to Media Aesthetics and Analysis* or

 

222-10100

Introduction to Film Aesthetics and Analysis

3

222-23300

Screenwriting

3

221-26000

Quantitative Mass Media Research Methods* or

 

221-26200

Qualitative Mass Media Research Methods* or

 

221-29700

Documentary Research

3

221-33300

Writing for Series Television

3

221-43100

Advanced Writing for Television

3

 

Total

15

Additional requirements for the international communications concentration

310-12900

Introduction to Global Studies* (Politics) or

 

339-12900

Introduction to Global Studies* (Anthropology)

3

221-22000

Global Flow of Information*

3

221-26200

Qualitative Mass Media Research Methods*

3

221-32400

European Mass Media*

3

221-32500

Seminar in Development Communications*

3

221-46200

Seminar in Geomedia*

3

Choose one elective from the following list of 3-credit international course options (requires approval of adviser and department chair)

306-36200

Comparative Economic Systems*

 

306-36800

Current International Economic Issues*

 

306-41100

International Economics*

 

309-34100

German Cultural History*

 

310-30600

U.S. Foreign Policy*

 

310-32200

British Foreign Policy (London Center)*

 

310-32500

Chinese Politics*

 

310-32600

Russian Politics*

 

310-32700

The Politics of Development*

 

310-32800

International Conflict*

 

310-33000

Western European Politics*

 

310-33100

Latin American Politics*

 

311-20300

Introductory Geography*

 

311-30700

United States as a World Power I, 1900-1945*

 

311-30800

United States as a World Power II, 1945 to the Present*

 

311-34200

Japan*

 

311-38200

Europe in the Twentieth Century*

 

318-24300

Latin American Civilization*

 

319-34700

Intercultural Communications*

 

331-30300

Global Race and Ethnic Relations*

 

339-22000

Southeast Asia, Its Peoples and Cultures*

 

339-29000-339-29900

Seminar in World Ethnography: Selected Topics*

 

881-26500

International Business Operations*

 

881-48000

Export/Import Operations

 

884-38000

International Marketing

3

 

Total

21

Additional requirements for the directed studies concentration

221-26000

Quantitative Mass Media Research Methods* or

 

221-26200

Qualitative Mass Media Research Methods* or

 

221-29700

Documentary Research

3

 

Selected communications courses

12

 

Total

15

A plan of study that differs from other concentrations by at least two courses together with a rationale must be developed by the student in consultation with his or her adviser and approved by the chair of the television-radio department.

Supplemental requirements for all majors

 

Speech course

3

377-xxxxx

Introductory writing course (except 377-10100; placement based on verbal SAT and a writing sample)

3

 

Fine arts (FA) course

3

 

Business or economics course

3

 

Social or computer science course

3

 

Total

15

Summary

 

Departmental requirements

18

 

Concentration requirements

15-24

 

Supplemental requirements

15

 

Electives

63-72

 

Total, B.S. in television-radio

120

Minor Programs in Television-Radio

The minor programs of the television-radio department offer students an opportunity to extend and enhance their college experience. Some enrollment restrictions apply; see the individual descriptions.

Applications for minors are accepted at any time. Information concerning admission criteria and program requirements is available in the dean's or department office.

Course Duplication --- A course that fulfills a requirement for a student's major and minor programs is counted toward the major. The minor discipline determines whether that requirement is to be waived or how else it must be fulfilled. In this context, a required course is one specified by number and title.

Special academic policy for television-radio minor programs

Minors are required to maintain a cumulative GPA of 2.50 in required television-radio (221-prefix) courses as well as an overall cumulative GPA of 2.50.

Minor in Advertising and Public Relations

Scott Hamula, Assistant Professor, Coordinator

Not open to television-radio and sports information and communication majors.

The minor in advertising and public relations provides broad-based knowledge of the theories and applications of both disciplines. Students have the opportunity to relate advertising and public relations to their own areas of concentration. The minor provides knowledge and application of the persuasive processes used in advertising and public relations in print, broadcast, and other media.

Required courses for the minor Credits

225-11100

Presentation Support Media

3

221-13100

Media Writing

3

221-23200

Public Relations

3

221-24100

Advertising

3

221-33000

Advertising Copy Writing and Visualization or

 

221-33200

Writing for Public Relations

3

 

Any level-4 television-radio course dealing with advertising and/or public relations, as approved by the department chair

3

 

Total

18

Additional requirements for the minor

All prerequisite courses must be completed with a grade of B or better to qualify the student for placement in advanced courses.

Minor in Audio Production

Megan Roberts, Associate Professor, Coordinator

Not open to television-radio majors.

This minor provides broad-based knowledge of the theory and practice of audio production. Students learn the scientific and aesthetic aspects of sound, as well as a broad range of audio production techniques applicable to music, theater, and electronic media. Courses are drawn from the Park School, the School of Music, and the physics and theater arts departments in the School of Humanities and Sciences.

Required courses for the minor Credits

221-10100

Introduction to Media Production

3

315-16000

The Physics of Sound

3

221-27100

Audio Production

3

555-25100

Music and the Media

3

221-37100

Advanced Audio Production

3

Six credits from the following courses

305-30300

Techniques of Theater Sound I (3)

 

305-30400

Techniques of Theater Sound II (3)

 

554-14500

Introduction to Electroacoustic Music (2)

 

554-24800

Digital Sound Production (2)

 

554-24900

Techniques and Analysis of Electroacoustic Music Composition (2)

 

554-25000

Digital Recording and Editing (2)

 

221-47100

Audio Workshop (3)

6

 

Total

21

Additional requirements for the minor

All prerequisite courses must be completed with a grade of B or better to qualify the student for placement in advanced courses.

Minor in Scriptwriting

Cynthia Savaglio, Assistant Professor, Coordinator

Not open to television-radio majors.

This minor is offered in cooperation with the Department of Cinema and Photography and both the theater arts department and the writing department in the School of Humanities and Sciences. The minor develops skills and knowledge of this specialized discipline in both its dramatic and nondramatic aspects.

Required courses for the minor Credits

305-16000

Introduction to Theater

3

221-10100

Introduction to Media Production or

 

222-11000

Film Production

3

222-23300

Screenwriting

3

305-36500/ 305-36600

Playwriting

3

221-33300

Writing for Series Television

3

221-43100

Advanced Writing for Television

3

 

Writing department electives (level 2 or above)

6

 

Total

24

Additional requirements for the minor

All students minoring in scriptwriting must complete 305-16000 Introduction to Theater before taking 305-36500/305-36600.

All students minoring in scriptwriting must complete either 221-10100 Introduction to Media Production before taking any of the level-3 courses.

Students must receive a grade of B or better in all prerequisite courses.

All writing department electives must be approved by the minor adviser.

Minor in International Communications

John Rosenbaum, Associate Professor, Coordinator

Not open to television-radio majors.

The minor in international communications gives students from a variety of disciplines a broad knowledge of international communication theory and practice. It provides knowledge of the global flow of information in other countries. Students have opportunities to relate theories and practices of international communication to their own disciplines.

Required courses for the minor Credits

221-12100

Introduction to Mass Media

3

310-12900

Introduction to Global Studies (Politics) or

 

339-12900

Introduction to Global Studies (Anthropology)

3

221-22000

Global Flow of Information

3

221-26200

Qualitative Mass Media Research Methods

3

221-32400

European Mass Media

3

221-32500

Seminar in Development Communications

3

221-46200

Seminar in Geomedia

3

 

One additional elective from the list of international course options available from the adviser or the department office

3

 

Total

24

B.S. in Telecommunications Management

Wenmouth Williams Jr., Professor, Coordinator

The telecommunications management program is built on the integration of specific coursework from the television-radio department and the School of Business. It is distinct from the television-radio major in its emphasis on structure --- the economics, policy, and administration of media and the understanding of media management concepts. It is distinct from the management program in the School of Business because the student applies management principles to the specifics of media industries, as opposed to more generic applications.

Entry into the program

The program is designed as a three-year program. It is not open to entering freshmen or transfer students. Students normally enter the program in their sophomore year. Only majors from the television-radio department and the School of Business are eligible to apply for this program, and admission is through the Roy H. Park School of Communications. Students from the School of Business may not apply concurrently to the television-radio and telecommunications management programs. Applications for the telecommunications management major are accepted in February of each academic year. Applicants who are accepted enter the program the following fall semester. Information concerning application deadlines, admission criteria, and program requirements is available in the dean's office.

Academic policies for the major

In addition to the general College guidelines for academic standing and the Park School academic policies, majors in telecommunications management are required to maintain a cumulative GPA of 2.50 in all required courses as well as an overall cumulative GPA of 2.50.

Requirements for the Major

All majors must complete a minimum of 60 credits outside communications, and a minimum of 50 percent of their credits (normally 60) in courses designated "LA" (liberal arts).

(*denotes a liberal arts course)

Communications Credits

221-10100

Introduction to Media Production

3

225-10800

Human Communication in Organizations*

3

221-12100

Introduction to Mass Media*

3

221-13100

Media Writing*

3

221-24100

Advertising*

3

221-26000

Quantitative Mass Media Research Methods*

3

221-29600

Audience Research

3

221-31200

Government and Media*

3

221-32100

Broadcast Programming and Promotion

3

221-32200

New Telecommunications Technologies

3

221-43200

Issues in Telecommunications Management

3

 

Total

33

Business

887-20300

Introduction to Law I

3

887-20400

Introduction to Law II

3

880-22500

Financial Accounting

3

882-22000

Principles of Management

3

885-35000

Labor Relations

3

884-31200

Principles of Marketing

3

 

Total

18

Humanities and sciences

306-12100

Principles of Macroeconomics*

3

306-12200

Principles of Microeconomics*

3

312-11000

Introduction to Computers and Information Systems*

3

319-11000

Public Communication* or

 

319-11500

Business and Professional Communication* or

 

319-21500

Argumentation and Debate*

3

 

English: any level-1 or 2 course in literature except 307-10100/307-10200*

3

 

Writing: one writing course, preferably taken in freshman year, placement by test score. Not to include 377-10100/377-10200

3

Social science (choose one)

331-21200

Sociology of Work*

 

339-28000

Anthropology of the Contemporary United States* (prerequisite 339-10400)

 

310-30100

Legislative Behavior*

 

310-30300

Constitutional Law*

 

310-30400

U.S. Party Politics*

 

310-31000

The Supreme Court in U.S. Politics*

 

310-36200

Theory and Politics of Public Policy*

 

330-31600

Social Psychology*

 

330-33400

Industrial Psychology*

3

 

Total

21

Summary

 

Communications requirements

33

 

Business requirements

18

 

Humanities and sciences requirements

21

 

Electives

48

 

Total, B.S. in telecommunications management

120

B.A. in Media Studies

Sharon R. Mazzarella, Associate Professor, Coordinator

The goal of the media studies program is to provide an interdisciplinary experience in the critical analysis of mediated communication. The program focuses on theory, method, and analysis in a variety of media. It concentrates on critical and analytical courses in media and mass communication that cover a broad range of methodological approaches including logical, psychological, historical, economic, quantitative, qualitative, scientific, and sociological. Students also take supplemental courses in history, social sciences, and economics to broaden their perspective and to provide interdisciplinary links between media and society. The program emphasizes the ability to think analytically and critically and provides useful preparation for students wishing to continue with graduate work in communications, business, or law. To further emphasize the interdisciplinary nature of mass communication, the program requires a minor in one of several liberal arts disciplines.

Academic policies for the major

In addition to the general College guidelines for academic standing and the Park School academic policies, majors in media studies are required to maintain an overall cumulative GPA of 3.00. All majors must complete a minimum of 60 credits outside communications, and a minimum of 75 percent of their credits (normally 90) in courses designated "LA" (liberal arts).

Requirements for the Major

Communications Credits

221-12100

Introduction to Mass Media

3

221-12200

Introduction to Media Aesthetics and Analysis

3

310-12900

Introduction to Global Studies (Politics) or

 

339-12900

Introduction to Global Studies (Anthropology)

3

221-21300

Ethical Issues in Mass Communications

3

221-25000

History of U.S. Mass Media

3

222-25500

Survey of Critical Methodologies in Mass Media

3

222-30300

Images of Men and Women in Mass Media

3

221-31200

Government and Media

3

221-32400

European Mass Media

3

221-33500

Electronic Media Criticism or

 

222-30500

Contemporary Film Criticism

3

221-41300

Seminar on Ethical Issues in the Media or

 

221-46000

Senior Seminar: Topics in Media Effects

3

221-48000

Senior Seminar in Mass Media Studies

3

 

Total communications requirements

36

Additional requirements for the major in media studies

Media studies majors must complete a minor or an 18-credit thematic interdisciplinary program. Majors must register for the required minor before the end of their junior year.

Majors registering for the 18-credit thematic interdisciplinary program must do so before the end of their sophomore year. Permission for an individual interdisciplinary thematic program requires advance approval of the student's adviser and the media studies coordinator.

 

Total additional requirements

15-21

Required minors must be selected from the following: anthropology, economics, English, history, modern languages, philosophy, politics, psychology, sociology, and speech communication.

Summary

 

Communications requirements

36

 

Minor/thematic program requirements

15-21

 

Liberal arts (LA) electives

36-42

 

Open electives

27

 

Total, B.A. in media studies

120

Minor in Media Studies

Sharon R. Mazzarella, Associate Professor, Coordinator

Open only to organizational communication, learning, and design majors and majors outside the Roy H. Park School of Communications. A minor in media studies is offered to provide a critical, broad-based study of the media to supplement majors in other departments. Specifically, students develop a general perspective on how the media work and how to evaluate the messages they communicate. Students increase their awareness of the role the media play in society in terms of informing, molding, and developing public opinion. This minor is of special interest to students majoring in English, history, politics, sociology, or business.

Required courses for the minor Credits

221-12100

Introduction to Mass Media

3

221-12200

Introduction to Media Aesthetics and Analysis

3

310-12900

Introduction to Global Studies (Politics) or

 

339-12900

Introduction to Global Studies (Anthropology)

3

221-21300

Ethical Issues in Mass Communications

3

221-25000

History of United States Mass Media

3

222-25500

Survey of Critical Methodologies in Mass Media

3

221-31200

Government and Media or

 

221-32400

European Mass Media

3

221-41300

Seminar on Ethical Issues in the Media or

 

221-46000

Senior Seminar: Topics in Media Effects

3

 

Total

24

Additional requirements for the minor

Students in the minor are required to maintain a cumulative GPA of at least 2.50 in required courses in the minor.

B.A. in Journalism

Virginia Mansfield-Richardson, Associate Dean, Interim Coordinator

The journalism program offers an integrated curriculum designed to prepare students for careers in journalism, law, and other professions. The concept of media convergence is a key component of the curriculum. This means journalism students are taught print, broadcast, and digital journalism in the majority of their classes so that they develop expertise that can easily be applied to the rapidly changing world of journalism, which requires journalists to communicate effectively in more than one medium.

Academic policies for the major

Majors, including freshmen, are required to maintain a GPA of 2.50 in all required courses, which does not include the language or minor requirements, as well as an overall cumulative GPA of 2.50. All majors must complete a minimum of 60 credits outside communications, and a minimum of 75 percent of their credits (normally 90) in courses designated "LA" (liberal arts).

(*denotes a liberal arts course)

Requirements for the Major

Major requirements Credits

227-11100

Introduction to Journalism*

4

227-11200

Journalism Research*

4

221-12100

Introduction to Mass Media*

3

227-21100

News Reporting and Writing-I

4

227-21200

News Reporting and Writing-II

4

221-21300

Ethical Issues in Mass Communication*

3

221-25000

History of U.S. Mass Media*

3

221-31200

Government and Media*

3

227-38300

News Editing

4

227-39000

Practicum in Journalism: Special Topics

3

227-48800

Issues and the News*

3

 

Total

38

Digital, print, or television requirement (Choose two courses)

227-48000

Digital Journalism Workshop (4)

 

227-48200

Print Journalism Workshop (4)

 

227-48600

Television Journalism Workshop (4)

 
 

Total

8

Writing requirement (One course required or demonstrated equivalent proficiency)

377-10600

Academic Writing I*

 

377-10700

Academic Writing II*

 
 

Total

3

Minor Requirement:

Journalism majors are required to choose a minor. Some suggested required minors (and the credits required) are minors in anthropology (18), economics (21-22), history (21), philosophy (18), politics (21), or sociology (21). Journalism majors may not have a business minor without undertaking additional liberal arts courses. Total credits in the minor must be 18-22 and may not include communications courses.

Foreign Language Requirement

Journalism majors are required to complete a foreign language through the intermediate level or to demonstrate equivalent proficiency as part of their degree requirements. This may require up to four courses, depending on the level of proficiency demonstrated.

Summary

 

Major requirements

38

 

Digital, Print, or Television requirement

8

 

Writing requirement

3

 

Minor requirement

18-22

 

Foreign language requirement

0-12

 

Electives

41-57

 

Total, B.A. in journalism

120

Minor in Journalism

Virginia Mansfield-Richardson, Associate Dean, Interim Coordinator

Not open to students majoring in television-radio, cinema and photography, or film, photography, and visual arts. Information concerning application deadlines, admission criteria, and program requirements is available in the department office.

The minor in journalism offers students the opportunity to expand and enhance their college experience. It is designed to give students from a variety of disciplines a broad-based, yet rigorous, knowledge of journalistic theory and practice. Students work on news and public affairs coverage of issues relevant to their own major areas through a variety of lecture, seminar, and laboratory courses. The concept of media convergence is a key component of the minor curriculum. This means students in the Journalism minor are taught print, broadcast, and digital journalism in many of their classes so that they develop expertise that can be applied to the rapidly changing world of journalism. Enrollment in the minor is limited.

Required courses for the minor Credits

227-11100

Introduction to Journalism

4

227-12100

Journalism Research*

4

221-12100

Introduction to Mass Media

3

227-21100

News Reporting and Writing-I

4

227-21200

News Reporting and Writing-II

4

227-48800

Issues in the News*

3

 

Total

22

Choose one of the following:

221-21300

Ethical Issues in Mass Communication* (3)

 

221-25000

History of U.S. Mass Media* (3)

 

221-31200

Government and Media* (3)

3

 

Total, minor in journalism

25

Additional requirements for the minor

Minors are required to maintain a GPA of 2.50 in all required courses, as well as an overall cumulative GPA of 2.50.

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