• B.S. in Television-Radio
• Minor Programs in Television-Radio
• B.S. in Integrated Marketing Communications

Television-Radio

Bachelor of Science

Wenmouth Williams Jr., Professor and Chair

The Department of Television-Radio offers a four-year curriculum designed to prepare students for careers in media communications, including radio and television broadcasting, integrated marketing communications, and other communication-related professions.

Majors in the department must elect one of five concentrations before registration for the first semester of their sophomore year. Transfer students must indicate a choice of concentration when applying for admission to the department. Concentration in a specific area is never at the expense of a broad education, and extensive study in the liberal arts is required.

Students are invited to participate in the activities and management of the school's student media opportunities, including WICB-FM and 106-VIC radio; ICTV television; the student newspaper, the Ithacan; the College yearbook, the Cayugan; the student online magazine Imprint; and the professional production unit, Park Productions. Students may also participate in the Public Relations Student Society of America, the National Broadcasting Society, the American Advertising Federation, and the Society of Professional Journalists. Qualified students may undertake internships with participating radio and television stations and other communications-oriented agencies.

B.S. in Television-Radio

Academic Policies for the Major

Television-radio majors must complete the departmental requirements and one set of concentration requirements. In addition to meeting general College guidelines for academic standing and Park School academic policies, majors in television-radio are required to maintain a cumulative GPA of 2.50 in all television-radio (221-prefix) courses, as well as an overall cumulative GPA of 2.80. All majors must complete a minimum of 60 credits outside communications and a minimum of 50 percent of their credits (normally 60) in courses designated as liberal arts (LA). There is currently a moratorium on accepting students into the international communications concentration. Students interested in this concentration should talk to the department chair. Students applying for internal transfer to the B.S. in television-radio from other majors at Ithaca College (including majors within the Park School) must have a minimum cumulative GPA of 3.25, but that does not guarantee acceptance.

Requirements for the Major

(*denotes a liberal arts course)

Departmental requirements

221-10100	Introduction to Media Production	4
221-12100	Introduction to Mass Media*	3
221-13100	Media Writing*	3
221-31200	Government and Media*	3
221-32200	New Telecommunications Technologies	3
221-46000	Senior Seminar: Topics in Media Effects*	3
	Total	19

Additional requirements for the video production concentration

221-11500	Introduction to Field Production	4
221-21500	Intermediate Field Production	4
221-22500	Television Production and Direction	4
221-49100	Video Workshop	4

Choose one of the following:

221-26000	Quantitative Mass Media Research Methods* (3)
221-26200	Qualitative Mass Media Research Methods* (3)
221-29700	Documentary Research (4)	3-4

Choose one of the following:

221-12200	Media Aesthetics and Analysis*
222-10100	Introduction to Film Aesthetics and Analysis*
221-13400	Developing Story Narratives*	3

Choose two of the following:

221-27100	Audio Production (4)
221-30400	Advanced Studio Production (4)
221-30900	Motion Graphics and Animation (4)
221-31000	Experimental Video (4)
221-31500	Advanced Field Production (4)
221-39700	Nonfiction Production (4)	8
	Total	30-31

Additional requirements for the audio production concentration

315-16000	The Physics of Sound*	3
555-25100	Music and the Media*	3
221-27100	Audio Production	4
221-37100	Advanced Audio Production	4
221-47100	Audio Workshop	4

Choose one of the following:

221-26000	Quantitative Mass Media Research Methods* (3)
221-26200	Qualitative Mass Media Research Methods* (3)
221-29700	Documentary Research (4)	3-4

Choose two of the following:

305-30600	Sound Technology* (3)
305-30700	Sound Design* (3)
554-14500	Introduction to Electroacoustic Music* (2)
554-24800	Digital Sound Production* (2)
554-24900	Techniques and Analysis of Electroacoustic Music Composition * (2)
554-25000	Digital Recording and Editing* (2)
554-34800	Advanced Microphone Techniques (2)
554-34900	Advanced Recording Techniques (2)	4-6
	Total	25-28

Additional requirements for the scriptwriting concentration

221-12200	Introduction to Media Aesthetics and Analysis* or
222-10100	Introduction to Film Aesthetics and Analysis	3
221-13400	Developing Story Narratives	3
222-23300	Screenwriting	3
221-33300	Writing for Series Television	3
221-43100	Advanced Writing for Television	3

Choose one of the following:

221-26000	Quantitative Mass Media Research Methods* (3)
221-26200	Qualitative Mass Media Research Methods* (3)
221-29700	Documentary Research (4)	3-4
	Total	18-19

Additional requirements for the international communications concentration

310-12900	Introduction to Global Studies* (Politics) or
339-12900	Introduction to Global Studies* (Anthropology)	3
221-22000	Global Flow of Information*	3
221-26200	Qualitative Mass Media Research Methods*	3
221-32400	European Mass Media*	3
221-32500	Seminar in Development Communications*	3
221-46200	Seminar in Geomedia*	3

Choose one of the following 3-credit courses
(requires approval of adviser and department chair):

306-36200	Comparative Economic Systems*
306-36800	Current International Economic Issues*
306-41100	International Economics*
309-34100	German Cultural History*
310-30600	U.S. Foreign Policy*
310-32200	British Foreign Policy (London Center)*
310-32500	Chinese Politics*
310-32600	Russian Politics*
310-32700	The Politics of Development*
310-32800	International Conflict*
310-33000	Western European Politics*
310-33100	Latin American Politics*
311-20300	Introductory Geography*
311-30700	United States as a World Power I, 1900-1945*
311-30800	United States as a World Power II, 1945 to the Present*
311-34200	Japan*
311-38200	Europe in the 20th Century*
318-24300	Latin American Civilization*
319-34700	Intercultural Communications*
331-30300	Global Race and Ethnic Relations*
339-22000	Southeast Asia, Its Peoples and Cultures*
339-29000-339-29900	Seminar in World Ethnography: Selected Topics*
881-26500	International Business Operations*
881-48000	Export/Import Operations
884-38000	International Marketing	3
	Total	21

Additional requirements for the directed studies concentration

Choose one of the following:

221-26000	Quantitative Mass Media Research Methods*(3)	3-4
221-26200	Qualitative Mass Media Research Methods*(3)
221-29700	Documentary Research (4)
	Selected communications courses	12
	Total	15-16

A plan of study that differs from other concentrations by at least two courses together with a rationale must be developed by the student in consultation with his or her adviser and approved by the chair of the television-radio department.

Supplemental requirements for all majors

	Speech course	3
377-xxxxx	Introductory writing course (except 377-10100; placement
	based on verbal SAT and a writing sample)	3
	Fine arts (FA) course	3
	Business or economics course	3
	Social or computer science course	3
	Total	15

Summary

	Departmental requirements	19
	Concentration requirements	15-31
	Supplemental requirements	15
	Electives	55-71
	Total, B.S. in television-radio	120

Minor Programs in Television-Radio

The minor programs of the television-radio department offer students an opportunity to extend and enhance their college experience. Some enrol-lment restrictions apply; see the individual descriptions.

Applications for minors are accepted in October for the following spring semester and March for the following fall semester. Information concerning admission criteria and program requirements is available in the dean's or department office. Students applying to any minor offered by the television-radio department must have a minimum cumulative GPA of 3.25, but that does not guarantee acceptance.

Course Duplication - A course that fulfills a requirement for a student's major and minor programs is counted toward the major. The minor discipline determines whether the requirement is to be waived or how else it must be fulfilled. Course duplication will only be considred an issue when a required course is specified by number and title in both the major and minor.

Special academic policy for television-radio minor programs

Minors are required to maintain a cumulative GPA of 2.50 in required television-radio (221-prefix) courses, as well as an overall cumulative GPA of 2.50. As stated above, students must have a minimum cumulative GPA of 3.25 in order to apply to any minor in the television-radio department, but that does not guarantee acceptance.

Minor in Audio Production

Megan Roberts, Associate Professor and Coordinator

Not open to television-radio majors.

This minor provides broad-based knowledge of the theory and practice of audio production. Students learn the scientific and aesthetic aspects of sound, as well as a broad range of audio production techniques applicable to music, theater, and electronic media. Courses are drawn from the Park School, the School of Music, and the physics and theater arts departments in the School of Humanities and Sciences. Students must have a minimum cumulative GPA of 3.25 in order to apply to the minor, but that does not guarantee acceptance.

Required courses for the minor

221-10100	Introduction to Media Production	4
315-16000	The Physics of Sound	3
555-25100	Music and the Media	3
221-27100	Audio Production	4
221-37100	Advanced Audio Production	4

Select a minimum of 6 credits from the following:

305-30600	Sound Technology (3)
305-30700	Sound Design (3)
554-14500	Introduction to Electroacoustic Music (2)
554-24800	Digital Sound Production (2)
554-24900	Techniques and Analysis of Electroacoustic Music Composition (2)
554-25000	Digital Recording and Editing (2)
221-47100	Audio Workshop (4)	6-7
	Total	24-25

Additional requirements for the minor

All prerequisite courses must be completed with a grade of B or better to qualify the student for placement in advanced courses.

Minor in Integrated Marketing Communications

Scott Hamula, Assistant Professor and Coordinator

Not open to integrated marketing communications and sports information and communication/sport media majors. Applications for the minor are accepted once per semester. Contact the dean's office or department office for deadlines. Space is limited and acceptance is competitive. Students must have a least a 3.25 cumulative GPA to apply, but that is not a guarantee of acceptance.

The minor in integrated marketing communications, offered in cooperation with the School of Business, provides broad-based knowledge of the theories and applications of the newly converged realms of advertising, public relations, sales promotion, and marketing. The minor provides knowledge and application of the persuasive processes used in integrated marketing communications in print, broadcast, web-based, and other media.

Required courses for the minor

221-12000	Introduction to Integrated Marketing Communications	3
221-23200	Public Relations	3
221-24100	Advertising	3
884-31200	Principles of Marketing (taken in spring or summer only)	3
221-33000	Advertising Copywriting and Art Direction (3) or
221-33200	Writing for Public Relations (3)	3
221-42400	Critical Issues in Integrated Marketing Communications	3
	Total	18

Additional requirements for the minor

All prerequisite courses must be completed with a grade of B or better to qualify the student for placement in advanced courses.

Minor in International Communications

Coordinator, to be appointed

Not open to television-radio majors who have a declared concentration in international communications; open to all other television-radio majors. Television-radio majors with a minor in international communications will have the course 221-12100 Introduction to Mass Media waived as a requirement for the minor, since that course is required for the major. Students must have a minimum cumulative GPA of 3.25 in order to apply for this minor, but that does not guarantee acceptance.

The minor in international communications gives students from a variety of disciplines a broad knowledge of international communication theory and practice. It provides knowledge of the global flow of information. Students have opportunities to relate theories and practices of international communication to their own disciplines. There is currently a moratorium on new students accepted into the minor. Interested students should meet with the department chair.

Required courses for the minor

221-12100	Introduction to Mass Media	3
310-12900	Introduction to Global Studies (Politics) or
339-12900	Introduction to Global Studies (Anthropology)	3
221-22000	Global Flow of Information	3
221-26200	Qualitative Mass Media Research Methods	3
221-32400	European Mass Media	3
221-32500	Seminar in Development Communications	3
221-46200	Seminar in Geomedia	3
	One additional elective from the list of international course options available from advisers or the department office	3
	Total	24

Minor in Scriptwriting

Cynthia Savaglio, Assistant Professor and Coordinator

Not open to television-radio majors who have a declared concentration in scriptwriting; open to all other television-radio majors. Television-radio majors with a minor in scriptwriting will have the course 221-12100 Introduction to Mass Media waived as a requirement for the minor, since that course is required for the major.

This minor is offered in cooperation with the Department of Cinema and Photography and both the theater arts department and the writing department in the School of Humanities and Sciences. The minor develops skills and knowledge of this specialized discipline in both its dramatic and nondramatic aspects. Students must have a minimum cumulative GPA of 3.25 in order to apply to the minor, but that does not guarantee acceptance.

Required courses for the minor

221-10100	Introduction to Media Production	4
221-13400	Developing Story Narratives	3
221-33300	Writing for Series Television	3
221-43100	Advanced Writing for Television	3
305-16000	Introduction to Theater	3
222-23300	Screenwriting	3
305-36500-305-36600	Playwriting	3
	Writing department elective (level 2 or above)	3
	Total	25

Additional requirements for the minor

All students who are minors in scriptwriting must complete 305-16000 Introduction to Theater before taking 305-36500-305-36600 Playwriting. All students who are minors in scriptwriting must complete 221-10100 Introduction to Media Production before taking any of the level-3 courses. Students must receive a grade of B or better in all prerequisite courses. The writing department elective must be approved by the minor adviser.

B.S. in Integrated Marketing Communications

Scott Hamula, Associate Professor and Coordinator

The integrated marketing communications program is built on the merging of specific coursework from the Roy H. Park School of Commu-nications television-radio department and the School of Business. This degree teaches students about the newly converged fields of advertising, public relations, sales promotions, and marketing. Students learn how these specialized areas are combined into seamless communications programs that affect the various publics of businesses, not-for-profit organizations, and governmental agencies.

Academic policies for the major

In addition to meeting general College guidelines for academic standing and Park School academic policies, majors in integrated marketing com-munications are required to maintain a cumulative GPA of 2.50 in all required courses, as well as an overall cumulative GPA of 2.50. Students wishing to pursue a major in integrated marketing communications should plan carefully and limit themselves to the business courses required within the major in order to adhere to the policy that undergraduate students who are neither accounting nor business administration majors may not register for more than 29 credit hours of business coursework (i.e., 88x-xxxxx). Students with junior or senior ranking who are accepted into the integrated marketing communications degree may not be able to meet all degree requirements without studying for an extra semester or two.

Advising Note

Students with a double major in integrated marketing communications and business who are interested in applying to the master of business administration should contact the School of Business Office of the Dean for information on a curriculum bridge of five business courses that can be taken during the summer following graduation before entrance into the M.B.A. in the fall.

Requirements for the Major

All majors must complete a minimum of 60 credits outside communi-cations, and a minimum of 50 percent of their credits (normally 60) in courses designated as liberal arts (LA).

(*denotes a liberal arts course)

Communications course requirements

221-12000	Introduction to Integrated Marketing Communications*	3
221-12100	Introduction to Mass Media*	3
221-13100	Media Writing*	3
221-23200	Public Relations*	3
221-24100	Advertising*	3
221-26000	Quantitative Mass Media Research Methods* (3) or
330-20700	Statistics in Psychology* (4)	3-4
221-29600	Audience Research	3
221-31200	Government and Media*	3
221-33000	Advertising Copywriting and Art Direction	3
221-33200	Writing for Public Relations	3

Choose one of the following:

221-42000	Critical Issues in Integrated Marketing Communications* (3)
221-44000	Public Relations Lab (3)
221-44100	Ad Lab (3)
225-43400	Management of Organizational Communication, Learning, and Design (3)	3
	Total, communications	33-34

Business course requirements

887-20300	Legal Environment of Business	3
880-22500	Financial Accounting	3
884-31200	Principles of Marketing	3
884-32300	Consumer Behavior	3
884-38000	International Marketing	3
884-39000	Principles of Electronic Commerce or
884-39100	Electronic Commerce: Legal Issues	3
884-41100	Marketing Research	3

Choose one of the following:

884-34500	Sales Management (3)
884-48600	Marketing Strategy (3)
884-49100	Marketing on the Internet (3)	3
	Total, business	24

Other course requirements

377-10600	Academic Writing I* or
377-11100	Academic Writing II*	3
306-12200	Principles of Microeconomics*	3
319-11500	Business and Professional Communication* (3) or
225-10800	Human Communication in Organizations* (3)	3
312-11000	Introduction to Computers and Information Systems* or
225-15000	Professional Applications of Technology	3
	Total, other course requirements	12

Summary

	Communications requirements	33-34
	Business requirements	24
	Other course requirements	12
	Electives	50-51
	Total, B.S. in integrated marketing communications	120