Wenmouth Williams Jr., Professor, Coordinator
The telecommunications management program is built on the integration of specific course work from the television-radio department and the School of Business. It is distinct from the television-radio major in its emphasis on structure - the economics, policy, and administration of media, and the understanding of media management concepts. It is distinct from the management program in the School of Business because the student applies management principles to the specifics of media industries as opposed to more generic applications.
The program is designed as a three-year program. It is not open to entering freshmen or transfer students. Students normally enter the program in their sophomore year. Only majors from the television-radio department and the School of Business are eligible to apply for this program, and admission is through the Roy H. Park School of Communications. Students from the School of Business may not apply concurrently to the television-radio and telecommunications management programs. Applications for the telecommunications management major are accepted in February of each academic year. Applicants who are accepted enter the program the following fall semester. Information concerning application deadlines, admission criteria, and program requirements is available in the dean's office.
In addition to the general College guidelines for academic standing and the Park School academic policies, majors in telecommunications management are required to maintain a cumulative GPA of 2.50 in all required courses as well as an overall cumulative GPA of 2.50.
Requirements for the Major |
All majors must complete a minimum of 60 credits outside communications, and a minimum of 50 percent of their credits (normally 60) in courses designated "LA" (liberal arts).
221-10100 |
Introduction to Broadcast Production |
3 |
225-10800 |
Human Communication in Organizations |
3 |
221-12100 |
Introduction to Mass Media |
3 |
221-13100 |
Media Writing |
3 |
221-24100 |
Advertising |
3 |
221-26000 |
Quantitative Mass Media Research Methods |
3 |
221-29600 |
Audience Research |
3 |
221-31200 |
Government and Media |
3 |
221-32100 |
Broadcast Programming and Promotion |
3 |
221-32200 |
New Telecommunications Technologies |
3 |
221-43200 |
Issues in Telecommunications Management |
3 |
887-20300 |
Introduction to Law I |
3 |
887-20400 |
Introduction to Law II |
3 |
880-22500 |
Financial Accounting |
3 |
882-22000 |
Principles of Management |
3 |
885-35000 |
Labor Relations |
3 |
884-31200 |
Principles of Marketing |
3 |
306-12100 |
Principles of Macroeconomics |
3 |
306-12200 |
Principles of Microeconomics |
3 |
312-11000 |
Introduction to Computers and Information Systems |
3 |
319-11000 |
Public Communication or |
|
319-11500 |
Business and Professional Communication or |
|
319-21500 |
Argumentation and Debate |
3 |
|
English: any level 1 or 2 course in literature except 307-10100/307-10200 |
3 |
|
Writing: one writing course, preferably taken in freshman year, placement by test score. Not to include 377-10100/377-10200 |
3 |
331-21200 |
Sociology of Work |
|
339-28000 |
Anthropology of the Contemporary United States (prerequisite 339-10400) |
|
310-30100 |
Legislative Behavior |
|
310-30200 |
The Presidency |
|
310-30300 |
Constitutional Law |
|
310-30400 |
U.S. Party Politics |
|
310-31000 |
The Supreme Court in U.S. Politics |
|
310-36200 |
Theory and Politics of Public Policy |
|
330-31600 |
Social Psychology |
|
330-33400 |
Industrial Psychology |
|
330-34700 |
Cognition and Information Technology |
3 |
|
Communications requirements |
33 |
|
Business requirements |
18 |
|
Humanities and sciences requirements |
21 |
|
Electives |
48 |
Total, B.S. in telecommunications management |
120 |
