Links for Audience Research
Kids, Tweens, and Teens

Articles not available as Web pages but maybe thru library database

  • Deeken, Aimee. Interactive Quarterly: Teens Tell All' Teen Magazine Web Sites Get hte 411...". in Adweek, 24 November 2003
  • Fetto, John. Young Listeners. in American Demographics 24(11), p. 11-??
  • Zollo, Peter. Not quite the TV generation. in American Demographics. 21(5), p. 35-??
  • Begley, Sharon. Your Cild's Brain. in Newsweek. 2/19/96
  • McNeal, James. Born to shop. in American Demographics. June 1993
  • McNeal, James. Tapping the Three Kids' Markets. in American Demographics. April 1998, p. 37-41.
  • The New Teens. Newsweek Special Edition. Summer/Fall, 1997.
  • Roedder, John. Consumer Socialization fo Children: A Retrospective Look at 25 Years of Research. in Journal of Consumer Research, 1999.
  • The Secret Life of Teens. in Newsweek. May 10, 1999
  • Targeting Teens Pays Off. in AdAge. March 2000
  • Secrets of the Teen Brain. in Time. May 10, 2004, p. 56-65.
  • Guerilla marketing, street teams become major players in youth marketing initiatives. Youth Markets Alert, Feb 2004 v16 i2 p1
  • Marketers hit the street when the sun goes down: Street Team Ride-Along. Youth Markets Alert, Feb 2004 v16 i2 p1

This page last updated 12 May 2004 by Kim Gregson


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