Instructions: Print out this page. Write your name at the top and then circle the right answer for each question. You can use your notes and your book; we won't have time to discuss all topics from the book in class and not all topics from class are covered in the book so you need to consult both. You must turn in the quiz at the beginning of the class on wednesday 9/10 to get any credit. No late quizzes will be accepted. The quiz is worth 25 points (2 points for each of the first 12 questions and then 1 point for question #13).

Quiz #1

  1. Talking with a friend on the telephone is an example of
    1. intrapersonal communication
    2. the transmission model of communication
    3. interpersonal communication
    4. mass communication

  2. Which of the following is NOT a characteristic of mass communication?
    1. It uses new technologies to transmit messages to the audience.
    2. Communication flow is largely one way.
    3. The audience has few opportunities to respond to messages.
    4. For the most part, senders of messages are anonymous.

  3. Concentration of media into the hands of a few, very large media companies is called
    1. an oligarchy
    2. a technocracy
    3. an oligopoly
    4. a monopoly

  4. What practices from traditional print publishing have news Web sites tended to drop?
    1. publishing once a day at a set time
    2. using graphics to illustrate stories
    3. checking sources to ensure accuracy
    4. giving bylines to reporters

  5. One reason people may trust online news sources is because
    1. the public identifies with common people reporting what they see.
    2. many of hte online news sources are from traditional media parent companies
    3. increased interactive elements makes the public be less criticial of information
    4. people online are just less critical of the content they view.

  6. Which of hte following is NOT an example of radio media grammar?
    1. different programming at different times of hte day
    2. comedy sketches and joke call-ins
    3. sound effects
    4. payola

  7. One of the ways to evaluate if an online source is trustworthy or not is to
    1. ask a friend who knows the web well
    2. post a question to a discussion group or chat room asking for opinions
    3. see if the source is part of a website with an established brand name
    4. do all of the following

  8. As of 2003, the largest media merger was
    1. the purchase of ABC/Capital Cities by the Disney Corporation
    2. the purchase of CBS by Viacom
    3. the purchase of Time Warner by AOL
    4. the purchase of Columbia Pictures by Sony

  9. The largest global media company is (as of early 2003 - I don't have current financial stats)
    1. Vivendi
    2. Sony
    3. Disney
    4. AOL Time Warner

  10. What is one reason media grammar is still undeveloped with online media?
    1. Changes in technology can bring great changes in the look and feel of online media
    2. the medium is still ver new
    3. web designers have still not reached consensus on certain ways to navigate or show hyperlinks
    4. all of the above

  11. which of the following are examples of media literacy?
    1. knowing how to open an e-mail attachment
    2. expecting something dramatic to happen in a movie when the music changes
    3. knowing how to read a book
    4. all of the above

  12. Mediated communiation is defined as communication that
    1. takes plance between many people
    2. has a southing effect on the recipients
    3. takes place through a medium
    4. is created by a media organization

  13. What is a weakness in the surveillance function of mass communication?
    1. The public can lose their privacy with widespread media
    2. too much coverage of disasters and crime can skew the public's perception of what is normal
    3. tryinig to gather so much informaiton takes away from other functions
    4. the public gets too much information and news and thus lose interest in learning about society