Review Sheet
Midterm Fall 2003
Test on Chapters 1-5, 13, 14
Topics to know
- ch1 - types of communication, the shannon-weaver communication model and what's wrong with it, functions of mass media, convergence, media ownership and concentration, Matt Drudge
- ch2 - media literacy, media grammar, media consumer, gilligan's island, media grammar on the internet, schemas
- ch3 - functions of books, newspapers and magazines, gutenberg, major trends in book publishing, role of technology in development of newspapers over time, how colonial newspapers are different from current newspapers (and why), effect of printing press on European society, newspaper chains, future of print media, magazines as niche market publications, role of comics in cultural transmission
- ch4 - functions of movies & photographs, Edison's role, Matthew Brady, Eadweard Muybridge, DW Griffith, role of technology in movie development, movies impact on other media, ratings as self-censorship, government regulations of the movies
- ch5 - recorded music, radio, tv - functions of the media, Edison's role, music industry leading companies, Marconi, what TV did to radio, cable is narrowcasting like magazines are niche publications, how technology has affected devlopment of tv, role of tv in cultural transmission
- ch13 - media effects - hypodermic needle theory, advertising and images of women, research on tv violence and its effects on kids
- ch14 - media regulation - 1st Amendment, censorship, libel, slander, role of FCC, who regulates print, who regulates the internet, who regulates advertising
Some of the multiple choice questions are from the two quizzes you've already taken so erview them.
Essay Questions: 5 of these will defnintely be on the test. If it says definition, then be sure to give a definition. Examples are good but they supplement the definition, not replace it. Try not to use pronouns - be specific about the who's and what's that you're discussing. I give partial credit, so put something down even if you think you don't know the whole perfect answer. Each essay question is worth 10 points.
- Name & briefly describe the three areas in which the government has generally not allowed protection of free speech.
- Briefly describe the major characteristics fo the three types of communication
- Describe what is meant by media grammar, and give examples of the types of media grammar in two different media.
- Describe how technoloigcal limitations influencedthe earliest movies
- How did radio and television and the film industry influence and change each other?
- What role did Edison play in the development of electronic media? Do you think it is an overall positive or negative role? Why?
- Describe the technology cycle and how it has affected the development of communication technology - use newspapers as an example
- what is media literacy and what do we mean by being a media consumer?
- Name and describe three things that moderate the effects of communication Why might media effects be different for internet users than for users of more traditional media?
- How come we have media regulation if we have the First Amendment?
- What is narrowcasting and how is it like niche publishing (niche magazines)?
Extra Credit: There are 5 multiple choice questions worth one point each for extra credit and one short answer essay question. Here it is. In your opinion, what will affect communication media in the 21st century (the rest of it anyway) have to talk about something other than the internet. I''m not looking for single word answers here. This question is worth 5 points.
