Worksheet 1: Leisure/Sports: Casino Gambling: Las Vegas

1. What percent of the audience for G4 has been to Vegas to gamble?
2. What percent of Vegas gamblers watch the Sci-Fi channel?
3. Which of these channels (USA Network, TNT Network, TBS ) is watched by a bigger percent of Vegas gamblers? Which % did you use to answer – across or down?
4. What percent of the audience for these news channels (CNN, MSNBC, and FOX News) are Vegas gamblers? On average do Vegas gamblers tend to watch news channels?
5. What would be the best tv show to advertise on to reach the most Vegas gamblers – and what number(s) would you use to answer that question?

Worksheet 2: Leisure/Sports: Casino Gambling: Las Vegas

1. What % of Vegas gamblers are women 18-34? Men 18-34?
2. What percent of the readers of Cooking Light are Vegas gamblers?
3. Are more Vegas gamblers 25-34 or 55-64?
4. Which magazine has a higher percentage of Vegas gamblers who are readers – Elle or ESPN the Magazine? What number did you use to answer the question?
5. Would it be better to buy ads in GQ or Good Housekeeping to reach Vegas gamblers? Which number(s) did you use to answer the questions?
6. What % of Vegas gamblers visited espn.com? weather.com?

Worksheet 3: Automotive: Automobiles & Other Vehicles: Total Adults: Jeep

1. What percent of Jeep buyers visit USA Today.com? NYTimes.com? WSJ.com?
2. What percent of 25-34 year olds are Jeep buyers?
3. Do a bigger percentage of Jeep buyers live in the South or the West?
4. What percentage of TV Land viewers bought a Jeep?
5. Of all the websites listed at the end of the report – which 3 websites should we advertise on? Why?