RECOMMENDATIONS FOR THE TERM PROJECT

1. GENERAL
   

   The written component of the term project will consist of approximately 15-20 double-spaced pages, excluding tables, illustrations, appendices, and bibliography. It is expected that each group member will read and analyze at least 6 "quality" references to be incorporated into the paper. It is assumed that you will use proper grammar, correct spelling and an appropriate term paper style (You can use the following structural guide if you wish).

2. SUGGESTED STRUCTURE FOR THE TERM PAPER
   • INTRODUCTION

     Include the objectives of the study, introduce the product and the country, and other appropriate material.

   • METHODOLOGY

     Describe the research process. How are you going to achieve the objectives listed above? What are the main areas to be covered? Why?

   • A REVIEW OF LITERATURE

     Include a discussion of relevant literature on the country and product that you have selected. This section should include a coverage of the marketing environment (economic, cultural, political, legal, etc.), an analysis of the industry that you want to compete in and an analysis of trade statistics. This part can be organized in several sub-sections.

   • MARKETING PLAN FOR YOUR PRODUCT OR PRODUCT LINE

     Include the method selected for market entry. Discuss the advantages and the disadvantages of this method as far as your product is concerned. The rest of the section should emphasize the 4 P's of marketing (product, promotion,pricing and place). Discuss potential problems and perhaps future projections.

   • SUMMARY AND CONCLUSIONS

   • REFERENCES

   • APPENDIX

     Include graphs, tables, ads, etc.. These should be incorporated into the text and should be used to support your arguments in the paper as well as the oral presentation.

3. RECOMMENDATIONS FOR REFERENCES
   1. In the text, when you provide statistics, or present an idea that is not common knowledge, you should provide the source. If your source has an author, then show it in the following way: (Williams, 1990, pp. 10-15). If it is from a newspaper or magazine and the author is unknown, then: (Wall Street Journal, March 20, 1991, p. A22). All of the works cited in the text should be listed in full format under References section at the end of the paper.

   2. The reference list at the end of the paper should be alphabetized by author. The following are some examples for different types of sources:

      For Books:

      Dunning, John H., Multinational Enterprises and the Global Economy, (New York: Addison-Wesley, 1993), pp. 345-350.

      The World Bank, The World Development Report 1993, (New York: Oxford University Press, 1993), p. 296.

      For Journal/Magazine Articles

      Ray, E. John, "Global Pollution Effects of U.S. Protectionism," The International Trade Journal, Winter 1995, pp. 475-493.

      The Wall Street Journal, "China's Closed Door,"The Wall Street Journal, January 18, 1996, p. A14.

4. RECOMMENDATIONS FOR THE PRESENTATIONS
   1. Hand out a 1-2 page summary of your findings and some of the relevant statistics to the class before your presentation so that people can follow you better.

   2. Practice your presentation beforehand. You are allotted 25 minutes. Do not make it too long or too short!

   3. Know your material well so that you can respond to questions from the class.

   4. Talk to the class. DO NOT read your paper. Please note that substantial number of points will be deducted from your oral presentation grade if you just read your paper to the class.

   5. Use clean and legible visual materials to enhance your presentation.