UNSAL -- SUGGESTED RESEARCH TOPICS

SUGGESTED TOPICS FOR THE TERM PROJECT

Marketing automobiles in Europe
Current competitive structure; Japanese competition; impact on American producers; EC 1992 and auto industry; the future.
Global competition in the computer industry
Current competitive structure; marketing strategies of major players; barriers in Europe and Japan, and their impact on American producers; the future
U.S. Competitiveness in marketing agricultural products
GATT negotiations; subsidy issues; import quotas in different countries; friction between the United States, Europe, Japan, and the rest of the world.
Marketing difficulties in Japan
How closed is the market? The role of culture and nontariff barriers; Keiretsu behavior; marketing strategies of successful firms.
North American Free Trade Agreement (NAFTA) and Automobile Industry
Recent Trends and the Future Prospects for International Franchising
Recent Trends and the Future Prospects for International Retailing
Recent Trends and the Future Prospects for International Promotion
Recent Trends and the Future Prospects for International Telecommunications

Marketing ----*----- in the ------**-------.

Product/Product Line Category Blue Jeans Cigarettes Cars Computers Airplanes Fast Food Soft Drinks Computer Chips

Country/Region Category Germany England Mexico Brazil Russian Republics Japan Eastern Europe World

* Insert any product/product line from the above list
** Insert any country/region from the above list