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About this blog Creating SpacesProduction and the Creative Spirit |
Tuesday, July 6, 2010
Posted by Patricia Zimmermann at 12:52PM
| 19 comments
Blog written by Ann Michel and Phil Wilde, coprincipals, Insights International
A picture, we have been told, is worth 1000 words. A moving picture is worth considerably more.
But sound? What is sound worth?
Why is sound important?
Why should you care about sound?
The picture goes straight to your brain. You see it. Process it. Understand it.
Sound goes straight to your heart. You feel it. Want it. Care about it.
A good sound track soundtrack can completely alter the experience of watching a show. Try watching shows without the sound.
Watch the FLEFF trailer silent. Then, add then sound back in. When the sound is done well, the show transform.
Play with it.
Sunday, July 4, 2010
Posted by Patricia Zimmermann at 3:15AM
| 39 comments
Blog written by Ann Michel and Phil Wilde, principals, Insights International
Why make a trailer?
Is it because everybody expects us to have one?
Is it because audiences truly enjoy the short short movie?
Is it because our attention spans are so short?
That we're just too busy, and we demand everything we consume to be condensed?
That we're just too busy, and we demand everything we consume to be condensed?
Is it the plethora of a available images and movies that makes us want to see as many of them as we can?
What do you think?
Sunday, June 20, 2010
Posted by Patricia Zimmermann at 5:51AM
| 3 comments
Blog written by Ann Michel and Phil Wilde, principals, Insights International
There are always 2 audiences:
In producing professional video, there are always AT LEAST 2 audiences for a show.
The audience who is paying you.
The audience who will watch your show.
There is also the audience of people who need to approve your work. Censors. Reviewers.
Deciding how to create your show to satisfy these disparate viewers is one of the skills you will develop as a professional artist.
Thursday, June 17, 2010
Posted by Patricia Zimmermann at 9:19AM
| 3 comments
Blog written by Ann Michel and Phil Wilde, principals, Insights International
What do you need to know in order to produce a program?
In production, when working for a paying client, you don’t actually start with nothing.
You have been hired for a reason.
The client has something to say, something that they need your skills for, to turn nothing into something that an audience will hear.
Once you know what their purpose is, what they want, why they have hired you, AND, who the audience is, the rest can be pretty straightforward. The style of the production, and the length, derives from knowing the purpose of the show and who the audience is.
If, for example, your purpose is to make a trailer to convince high school students to apply to Ithaca College, you know you will make the show short, and fast paced.
If your purpose is to hire famous professors to Ithaca College, the show could be longer, and have a more stately pace, with interviews from other scholars, and adults like the ones in your audience.
So it worth exploring these "why" and "for whom:" questions as you embark on a production.
For the FLEFF competitions, we want to explore, provoke, inspire. That is our purpose.
Our audiences include filmmakers, environmentalists, thinkers.
Monday, June 14, 2010
Posted by Patricia Zimmermann at 6:37AM
| 11 comments
Blog written by Ann Michel and Phil Wilde from Insights International
Something out of nothing.
Isn’t this what artists do?
The writer confronts the blank page. The photographer uses a lens to capture and invent imagery from everywhere and anywhere. And the musician starts with just the air and fills it with sound.
In the Finger Lakes Environmental Film Festival's Make Open Space remix contest, you are not starting with nothing.
You are starting with something: a folder full of elements and artwork. You are starting with a stated purpose: make a new trailer for FLEFF.
And of course, you are starting with your own creativity.
Use it. Share it.
Let us all experience something we would not otherwise have seen. Make something.
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