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Creating Spaces About this blog

Creating Spaces

Production and the Creative Spirit

Posted by Patricia Zimmermann at 12:52PM   |  19 comments

Blog written by Ann Michel and Phil Wilde, coprincipals, Insights International

A picture, we have been told, is worth 1000 words.  A moving picture is worth considerably more. 

But sound?  What is sound worth?

Why is sound important?

Why should you care about sound?

The picture goes straight to your...

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Posted by Patricia Zimmermann at 3:15AM   |  39 comments

Blog written by Ann Michel and Phil Wilde, principals, Insights International

 
Why make a trailer?
 
Is it because everybody expects us to have one?
 
Is it because audiences truly enjoy the short short movie?
 
Is it because our attention spans are so short?  

That...

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Posted by Patricia Zimmermann at 5:51AM   |  3 comments

Blog written by Ann Michel and Phil Wilde, principals, Insights International

There are always 2 audiences:

In producing professional video, there are always AT LEAST 2 audiences for a show.  

The audience who is paying you.  

The audience who will watch...

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Posted by Patricia Zimmermann at 9:19AM   |  3 comments

Blog written by Ann Michel and Phil Wilde, principals, Insights International

 
 
What do you need to know in order to produce a program?
 
In production, when working for a paying client, you don’t actually start with nothing.  
 
You have been hired for a reason....

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Posted by Patricia Zimmermann at 6:37AM   |  11 comments

Blog written by Ann Michel and Phil Wilde from Insights International
 
Something out of nothing.

Isn’t this what artists do?

The writer confronts the blank page. The photographer uses a lens to capture and invent imagery from everywhere and anywhere. And the musician starts with just the air and fills it with sound. 

In the...

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