Thursday, September 9, 2010
Blog written by Ann Michel and Phil Wilde, coprincipals, Insights International
Why should you bother to create a sound track from scratch and mix together audio tracks into a sound track, a soundscape?
Is it worth the effort?
Sometimes less is more.
What about silence? Try it.
Nothing challenges our busy brains more than to fill this silence, this void.
A little silence can go a long way.
Musicians know this. Without a rest note, there is no syncopation. Syncopation adds interest, as do many other musical forms.
Go ahead. Get your viewers to work a little.
Creating a good sound track requires great subtlety. And it is subtlety and nuance that separates competent, good work from great work.