Posted by Patricia Zimmermann at 9:19AM
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Blog written by Ann Michel and Phil Wilde, principals, Insights International
What do you need to know in order to produce a program?
In production, when working for a paying client, you don’t actually start with nothing.
You have been hired for a reason.
The client has something to say, something that they need your skills for, to turn nothing into something that an audience will hear.
Once you know what their purpose is, what they want, why they have hired you, AND, who the audience is, the rest can be pretty straightforward. The style of the production, and the length, derives from knowing the purpose of the show and who the audience is.
If, for example, your purpose is to make a trailer to convince high school students to apply to Ithaca College, you know you will make the show short, and fast paced.
If your purpose is to hire famous professors to Ithaca College, the show could be longer, and have a more stately pace, with interviews from other scholars, and adults like the ones in your audience.
So it worth exploring these "why" and "for whom:" questions as you embark on a production.
For the FLEFF competitions, we want to explore, provoke, inspire. That is our purpose.
Our audiences include filmmakers, environmentalists, thinkers.