Blog written by Ann Michel and Phil Wilde, coprincipals, Insights International

A picture, we have been told, is worth 1000 words.  A moving picture is worth considerably more. 

But sound?  What is sound worth?

Why is sound important?

Why should you care about sound?

The picture goes straight to your brain.  You see it.  Process it.  Understand it.

Sound goes straight to your heart.  You feel it.  Want it.  Care about it.

A good sound track soundtrack can completely alter the experience of watching a show.  Try watching shows without the sound.

Watch the FLEFF trailer silent.  Then, add then sound back in.  When the sound is done well, the show transform. 

Play with it.