Blog written by Ann Michel and Phil Wilde, coprincipals, Insights International

Why should you bother to create a sound track from scratch and mix together audio tracks into a sound track, a soundscape? 

Is it worth the effort? 

Sometimes less is more. 

What about silence? Try it.

Nothing challenges our busy brains more than to fill this silence, this void. 

A little silence can go a long way. 

Musicians know this. Without a rest note, there is no syncopation. Syncopation adds interest, as do many other musical forms. 

 

Go ahead. Get your viewers to work a little. 

Creating a good sound track requires great subtlety. And it is subtlety and nuance that separates competent, good work from great work.