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FLEFF Intern Voices

The Finger Lakes Environmental Film Festival from the interns' point of view

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Posted by Kimberly Capehart at 7:40PM   |  2 comments
Jenny Stockdale, Marketing Communications Manager

Blog post by Kimberly Capehart, Documentary Studies and Production ’16, FLEFF Blogger, Cherry Hill, NJ

Ms. Jenny Stockdale is a long way from home in Ithaca, New York. But that doesn’t stop her from feeling right at home with the Finger Lakes Environmental Film Festival.

Hailing from Southern California, Stockdale made the move to Ithaca last January, where she assumed the title of Marketing Communications Manager in the Ithaca College Office of Marketing Communications. Her clients primarily include the James J. Whalen School of Music and the Finger Lakes Environmental Film Festival.

“I help with everything from music admissions, promotional material, communication strategies, to printing posters and other items for the Finger Lakes Environmental Film Festival, and for [the Handwerker Gallery],” says Stockdale of her multifaceted position, “It’s been a very different world, but a very enveloping and wonderful one.”

Though she spends most of her time marketing the 350+ events that occur every year in the Music School, Stockdale also manages to juggle the responsibilities of marketing and promotion for FLEFF.

“It’s a whirlwind,” she says.

Stockdale notes that her role as Marketing Communications Manager in the festival begins shortly after Dr. Thomas Shevory and Dr. Patricia Zimmermann decide on a theme for the festival.

“Typically, they deliver the theme towards the end of the [academic] year: right around the end of the previous year’s festival,” says Stockdale. “They always come up with a long list of what that theme represents and then a further description about what the theme doesn’t represent and maybe a few ideas abut how they would like to arrive at a design. I transfer that information to the freelance designer [who is responsible for the design and scheme] and she comes up with a couple of ideas.”

Though the festival isn’t until the end of March, Stockdale says that she and the freelance designer had decided on a concrete design by the end of August. From there, she uses the design to start marketing the festival.

“The first marketing push is more of a logo and theme awareness campaign and it starts right in the beginning of the academic year,” she adds. “And then before Christmas, we try to get most of the collateral materials done: so the posters, the postcards, the festival passes, etc.”

By this time of year, Stockdale says that her primary focus is pushing handbill production and making sure that individual events are getting the publicity that they require and deserve.

“The production really never stops; it’s kind of a yearlong planning process,” she notes.

Stockdale’s affinity to the Music School is also evident in her interpretation of the theme that she has worked so hard to market thus far. 

“In music, Dissonance is a clashing of notes within a chord. When you have a harmony there are certain notes within a chord that line up and resonate within the wave that’s making that sound, and you hear it. It’s almost mellifluent – it’s an appealing noise when you hear people harmonizing or music in harmony. But when you hear music in disharmony, in dissonance, it’s enough to almost make your spine hurt. It’s a very abrasive and almost violent audible disagreement, but it can sometimes be very powerful,” she says.

Though she claims that her interpretation is “rather biased,” she emphasizes that “anyone can really take something of value from the theme every year.”

“It’s art, at the end of the day. If you go to a gallery and you’re viewing a painting you will take something away from that painting that maybe the person next to you won’t. Maybe they’ll interpret it differently, but it doesn’t make it any more or less valuable: it’s still a very powerful thing that pushes us all forward,” she concludes metaphorically.

Keep your eyes peeled on campus and downtown in the Commons for posters and handbills that Ms. Stockdale worked on for this year’s Finger Lakes Environmental Film Festival.

What is your favorite FLEFF event? 


2 Comments

I didn't realize how much work went into FLEFF promotions. I definitely learned something about marketing from reading your blog.

Ms. Stockdale's quote at the end of the profile is so insightful. Discussions at FLEFF would go nowhere if everyone had the same interpretation of the theme.

In addition, my favorite FLEFF event is probably the concert. I'm very excited to see how the artists interpret dissonance this year.



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