Communications

The College will create awareness and understanding among members of the campus community about the serious nature of the pandemic threat, generate community involvement in pandemic planning, educate the community about the pandemic plan and every member’s potential role in responding to the crisis, inform community members about ongoing health mitigation measures (flu shots, use of hand sanitizers, e.g.), and provide timely and effective information during a pandemic that will help reduce illness, save lives, and maintain essential operations.
 

• Ithaca College’s communications plan for a pandemic will follow the principles and guidelines as established by the Core Emergency Response Team (CERT) and published in the Ithaca College Emergency Response Plan (http://www.ithaca.edu/emergency/comm.php).
• The Office of Marketing Communications will have primary responsibility for developing and disseminating information to internal and external audiences. Marketing Communications will work with other offices as necessary and appropriate to accomplish this task.
• Communication methods may include alerts and updates on the College’s web sites, news stories and advisories on Intercom, use of the Emergency Notification System (ENS), alerts and updates on Ithaca College-related social media sites, recorded messages on the College’s Emergency Hotline and Campus Center Information Desk, news releases to the media, and the creation and distribution of printed and electronic materials as appropriate.