Program Evaluation and Measurement

Are you being asked to calculate your value to your organization?

Do you find that typical ROI measures just aren’t enough to adequately prove your worth?

Are you tasked with measuring the effectiveness of your programs and make “decisions with data?”

When developing new programs, is data being asked for that indicates the program is needed and will be a success?

How, exactly, do you measure the “success” or value of your programs on an on-going basis?

Today more than ever, professionals in communications, training, and performance consulting are challenged to prove their value, measure their effectiveness and develop new programs based on data.

While many practitioners are calculating the actual and potential ROI of their projects, this measurement technique is just the beginning.  Communication and learning systems have ongoing strategic value as intangible assets and a competitive advantage to organizations.

The certificate in Program Measurement and Evaluation is designed for professionals responsible for the assessment of communication and training programs, such as:

• change management initiatives,
• employee learning and knowledge management systems,
• community and investor relations projects,
• product and service promotions, and
• public information campaigns.

Each course provides the opportunity to build and apply skills in quantitative and qualitative methods used to assess needs for and outcomes of various types of promotional and learning projects. They are facilitated by faculty from Ithaca College, providing you with access to leading experts in the field.

Each course is a two week experience requiring about 10 hours of work, including readings, participating in online discussions, and completing assignments or work-related projects. The “anytime” format gives you the flexibility to fit it into your schedule.

Complete any four courses to earn a Professional Certificate from Ithaca College.