Competencies

The goal of the executive master’s degree in communications innovation is to educate leaders who can imagine, propose, defend, promote, and successfully implement communications innovations that will promote global understanding, economic and educational development, and sustainable communities.  Upon completion of the Executive Master’s degree in Communications Innovations, graduates will be able to demonstrate the following competencies:

Creation of Innovation and Collaborative Environments  
  Related courses
Apply theories and best practices of creativity and innovation to actual market needs and organizational settings Innovation & Collaboration; R&D Projects
Select and use appropriate technologies  and techniques for collaboration, research, and information-sharing Innovation and Collaboration; Emerging Media: Principles and Theories
Discuss systems design and design thinking approaches and compare and contrast these to other approaches of management and R&D Innovation and Collaboration
Demonstrate effective teamwork, collaboration, persuasive presentation, conflict management, and project/ discussion leadership both in online and face to face environments and in various cultural contexts Communication Theory for Global Leadership and Product Development; R&D Projects
   
Information   / Story Design  
Discuss and apply psychological and sociological theories that inform the design of communication products and messages Interaction and Interface Design; Consumer Behavior Theory and Application; R&D Projects
Critique existing and proposed communications and media projects and platforms based on principles of perception, motivation, learning, and persuasion Interaction and Interface Design; Consumer Behavior Theory and Application
Apply principles of interaction and interface design to the prototyping and creation of communication products Interaction and Interface Design
Create and apply methods for testing interaction and interfaces for human/computer interaction and other modes of communication Interaction and Interface Design 
Identify principles of storytelling as they apply to historical, traditional, and emerging media  Transmedia Storytelling 
Create new models for storytelling based on social, technological, economic trends  Transmedia Storytelling
   
Regulation and Ethics  

Discuss the responsibility of communications professionals and organizations to the larger society in the context of a variety of ethical principles and apply these consistently to one’s decision-making and behaviors 

Ethics of the Media; R&D Projects 
Use knowledge of varying ethical perspectives and government / industry regulations to evaluate current and potential communications projects Ethics of the Media; Government Regulation of Communications; R&D Projects 
Identify important sources of information , consultation, and advocacy regarding regulatory and ethical issues in communications Government Regulation of Communications; Ethics of the Media 
Discuss contemporary regulations and issues surrounding intellectual property, including copyright, licensing, trademarks, privacy, libel, etc, that impact communications and media industries around the globe and apply these in the development and assessment of communications projects Intellectual Property and Business Contracts 
Find and use appropriate templates and professional resources to develop valid and ethical contracts, agreements, licenses, etc Intellectual Property and Business Contracts
   
Global Communications Entrepreneurship  
Compare and contrast various global economic theories and models and apply them to communications business models and the changes that are occurring in communications industries Communication Economics and Entrepreneurship 
Identify and implement important characteristics of successful entrepreneurs and entrepreneurial ventures Communication Economics and Entrepreneurship; R&D Projects 
Analyze communications projects and businesses through an understanding of budgets, annual reports, stock analyses, cash flow projections, etc. Communication Economics and Entrepreneurship 
Apply theories of communications and leadership to developing one’s own leadership and management style  Communication Theory for Global Leadership and Product Development 
Discuss the impact of globalization of media industries, cultures, and workforces using appropriate research and theory Communication Theory for Global Leadership and Product Development 
Apply theories of sense-making, learning, communication, and behavior change in the development  and critique of communications products Communication Theory for Global Leadership and Product Development
Identify emerging trends and best practices in communication  products , platforms, genres, and business models Communication Theory for Global Leadership and Product Development; Emerging Media Principles and Theories
Develop one’s own professional network and sources of continuing learning Selected Topics Courses; entire curriculum 
   
Data-based Decision-Making  
Identify and use appropriate audience research tools and sources and apply these to making relevant decisions about current and potential communications projects or products Audience Research Tools and Sources
Select and apply appropriate quantitative and qualitative data analysis techniques to business decision-making Quantitative and Qualitative Analysis and Decision-Making 
Apply theories and research on consumer behavior to marketing plans Audience Research Tools; Consumer Behavior Theory and Application; R&D Project