Course Descriptions

HSHP Course descriptions

SPMG-58000 Sport in Popular Culture

This course will investigate the significance of sport’s contributions to popular culture during the twentieth and twenty-first centuries. The primary focus will be on the United States, but contemporary globalization will also be considered. The primary mode of inquiry will be through discussions that examine sport in a variety of cultural forms including (but not limited to) literature, film, television, advertising, cartoons, the internet, and music. Elective. 3 credits

SPMG-59000 Mini-Courses in Sport Management

A series of short courses in specialized areas of Sport Management. Analysis of actual case studies focusing on sport management problems and issues confronted by sport managers to help students in further developing their critical thinking and problem solving skills. Students conduct independent research wherein they analyze a particular management problem/issue (case study) and develop and write strategies to effectively address the management problem/issue. Elective may be repeated. 1-3 credits.

SPMG-60000 Sport in Society

An investigation of the social significance of sport and the utilization of the sociological perspective for understanding the nature of sport. Required. 3 credits.

SPMG-63000 Independent Research

Independent research conducted under the guidance of a graduate faculty member. Students must submit a petition for approval by the sponsoring faculty member and the graduate chair prior to registering for the course. No more than six (6) credits of independent study courses (668-63000 Independent Research & 668-63100 Independent Reading) can be applied toward degree requirements. Elective. 1-3 credits

SPMG-63100 Independent Reading

A survey and analysis of current and classical literature pertaining to a selected topic of interest. Readings will include both assigned and student selected materials for the purpose of student presentation to and discussion with the assigned instructor. Students must submit a petition for approval by the sponsoring faculty member and the graduate chair prior to registering for the course. No more than six (6) credits of independent study courses (668-63000 Independent Research & 668-63100 Independent Reading) can be applied toward degree requirements. Elective. 1-3 credits.

SPMG-65000 Sport Marketing

Marketing theory and principles are examined and applied within the sport context. Promotions activities/programs used to implement marketing strategies to carry out the missions of sport organizations are examined. Case studies are used to understand how chief executive officers of sport organizations choose, maintain, or redirect marketing strategies and promotions activities to achieve organizational goals. Students are required to conduct sport marketing research projects, and write a sport marketing proposal. Required. 3 credits.

SPMG-66000 Sports Law

Focuses on a variety of legal issues in the sport management field. Various legal areas, such as tort, contract, antitrust, labor and constitutional law, will be explored. Required. 3 credits.

SPMG-67000 Sport Economics

Application of economic theory to the markets of professional and amateur sports. This course applies economic principles to analyze a wide range of issues within the realm of professional sports and intercollegiate athletics Included is the analysis of labor markets and labor relations, public finance of sports facilities, and the organization of sports institutions. Required. 3 credits.

SPMG-69000 Internship

Supervised work experience in an agency related to the student's concentration in the master's degree program. Approval and support of a graduate faculty sponsor and the graduate chair and completion of fifteen credit hours of 668 courses with a minimum 3.0 GPA required. Required for non-thesis plan. 6 credits.

SPMG-70000 Thesis I

Open only to qualified and pre-approved students who are preparing a proposal for an original scholarly thesis. Conducted on a conference basis with the thesis advisor, the course culminates in a written and oral thesis proposal. In order for a student to enroll in Thesis II, the thesis proposal must gain approval from the thesis adviser, thesis committee, and the graduate chair prior to enrolling in Thesis II. Guidelines are available from the office of the graduate chair. Required for thesis plan. 3 credits.

SPMG-71000 Thesis II

Open only to qualified and pre-approved students who are conducting an original research project. Conducted on a conference basis with the thesis advisor, the course culminates in a written thesis and oral thesis defense. In order to enroll in Thesis II, the student must have an approved thesis proposal. Guidelines are available from the office of the graduate chair. Required for thesis plan. Prerequisites: 668-70000 and approval of thesis adviser and graduate chair. Required for thesis plan. 3 credits.

SPMG-61000 Survey of Statistical Methods

Survey of modern statistical techniques. Descriptive statistics: use of scales, measures of central tendency and dispersion, organization of data, and correlations. Inferential statistics: parametric and nonparametric methods. Prerequisites: 665-7100 or permission of instructor. Required. 3 credits.

SPMG-61100 Research Methods

Introduction to the research process. Consideration and analysis of each type of research (e.g., philosophical-historical, descriptive, and experimental). Development of library and writing skills, use of research tools for data collection and analysis, and interpretation of data. Required. 3 credits.

Elective Business Course Descriptions

889-61000 Managing in a Global Economy

Examination from a global strategic perspective of the management of companies with operations in multiple countries. Lectures, discussions, and analyses of cases are used to study the characteristics of global vs. non-global industries; sources of competitive advantage for companies and countries; advantages and disadvantages of "multi-domestic" versus global strategies; links between strategy and structure in international operations; mode of entry decisions; and the firm as a network of subsidiaries and strategic options. Prerequisite: graduate standing. Elective. 3 credits.

889-63200 Corporate Financial Management

Valuation techniques and capital budgeting; risk analysis and capital market theories; capital structure policies; advantages and limits of leverage; nature and scope of long-term financing; financial planning and short-term financing techniques; mergers and acquisitions; financial distress; and international corporate finance. Lectures and analyses of cases are employed to discuss theories and test their applications. Prerequisite: graduate standing. Elective. 3 credits.

889-64000 Marketing Management

Fundamental marketing topics, including marketing research, product design, distribution, pricing, and promotion of goods and services. Ethical considerations and issues in multinational marketing are emphasized. The marketing environment is also covered as it affects decision making. The course combines theory with applications through required readings, analyses of cases, and research projects. Prerequisite: graduate standing. Elective. 3 credits.

889-64100 Marketing: Electronic Commerce

The growth of the Internet, its emerging role as a marketing medium, and, in light of marketing-mix variables, its advantages and disadvantages relative to traditional marketing practices. Several industries where the Web shows the greatest potential for growth are studied in detail: news, entertainment, travel, tourism, and financial services. Students learn how to create Web pages, how to design online survey forms, and how to analyze survey responses using statistical software. Most of the information needed for this course is available directly from the Internet. Prerequisite: graduate standing. Elective. 3 credits.

889-65000 Organization and Management

The development and use of human resources and how managing relationships becomes more important than performing tasks as managers gain increasing responsibility for leadership. Examines leadership, interpersonal effectiveness, organizational structure, processes, teams, networking, and behaviors involved in the operation of the business enterprise and the management of change. Prerequisite: graduate standing. Elective. 3 credits.

889-66000 Operations Management and Advanced Technology

An integrated view of the operations function in organizations. Covers scheduling models as well as traditional topics such as demand forecasting, material-requirements planning, total quality management, just-in-time systems, inventory management, and project management. Special focus on improving students' analytical skills through problem solving and case analysis using Excel, SPSS, and STORM. Prerequisite: graduate standing. Elective. 3 credits.

889-67000 Commercial Law

Introduction to the concepts, rules, and principles that form the foundation of Uniform Commercial Code law. Students become aware of potentially serious legal situations; learn legal language to discuss such situations; learn how and when to contact an attorney; and learn specific rules and regulations of laws governing negotiable instruments, secured transactions, bulk transfers, bankruptcy, principle agency (employment law), warranties, product liability, contracts, and business formation. Prerequisite: graduate standing. Elective. 3 credits.

889-67100 Applied Business Law

Preparation for managers to recognize and understand major legal issues they will confront in business. Aspects of law are introduced through comprehensive reading and discussion. Applied aspects include learning negotiation, mediation, and arbitration techniques; learning how to hire and work with legal counsel; and preventive-law approaches to discrimination, criminal, and corporate issues. Prerequisite: graduate standing. Elective. 3 credits.

Elective Communications Course Descriptions

223-53000 Organizational Communication Campaigns

Organizational communication campaigns use strategies of persuasion to effect changes in a specified audience. The course emphasizes the theoretical foundations of the art of persuasion and the strategic applications of such theories in communication campaigns. Students critically analyze a variety of internal and external communication campaigns, including attempts to improve an organization's image, to sell products and services, to affect attitudes on an issue, and to motivate employees. Additionally, students put knowledge into practice by designing an organizational communication campaign of their choosing. Elective. 3 credits.

223-54000 Visual Design and Organizational Presentations

An examination of the design and production of visual media to be used in organizational presentations. Study of visual-design theory and research, and principles of visual design, as well as the structuring and delivery of presentations. Students will apply visual theories and principles to create still and motion images to deliver messages in stand-up and stand-alone presentations. Elective. 3 credits.

223-55000 Organizational Video Design and Production

Principles and experience in planning, scripting, managing, and producing nonbroadcast television programs. Analysis of instructional, promotional, and informational video formats, field production, and all aspects of pre- and postproduction used in organizations, including streaming media, and other methods of sending video via the Internet. Elective. 3 credits.

223-57000 Corporate Communication Media

The theory and practice of technology-enhanced promotional and informational communication activities. Focus on the creation, management, and evaluation of media products. Emphasis on applying graphic design and communication theory to the development of materials such as websites, brochures, newsletters, and multimedia. Elective. 3 credits.

223-58000 Organizational Culture and Diversity

Organizational culture, in both its traditional and critical forms, provides the theoretical orientation for examining communication and diversity issues in the workplace. Emphasis is on understanding organizations as cultures: collectives whose activities are coordinated through the use of symbols and the creation of shared meaning. Diversity issues may include, for example, gender, race, age, ethnicity, or class. Active discussion and classroom participation characterized by critical thinking and analytical writing. Elective. 3 credits.

223-64000 Designing Systems and Messages

An overview of theory and practice in analyzing organizational communication needs and applying communication and learning theories to designing solutions for those needs. Readings and projects focus on design and writing for both large-scale communication systems and small-scale projects and messages for information exchange, persuasion, and instruction using a variety of strategies and media. Elective. 3 credits.

223-64100 Management of Organizational Communication, Learning, and Design

A comprehensive course to develop competence in the administration of communication programs and facilities. Specific attention is given to personnel and fiscal management, program and policy development, internal-external communication policy and practice, and program evaluation. Elective. 3 credits