Ithaca College

Annemarie Farrell

Annemarie Farrell

Assistant Professor

Sport Management and Media
School of Health Sciences and Human Performance
Graduate Study in Sport Management

Specialty:Consumer behavior, spectator and fan motives, women's sports marketing, Title IX law and policy, qualitative research methodology
Phone:(607) 274-5783
E-mail:afarrell@ithaca.edu
Office:25 Hill Center
Ithaca, NY 14850
PDF fileCurriculum Vitae

Spring 2008 Office Hours

Education

  • Ph.D., Sport and Exercise Management (The Ohio State University)
  • M.A., Sport and Exercise Management (The Ohio State University)
  • B.A., Political Science (Mount Holyoke College)

Research

  • Sport Consumer Behavior
  • Qualitative Methodology in Sport Management
  • Marketing Women's Sport
  • Gender Equity Issues in Sport
  • Media Representation of Female Athletes

 Courses Taught

  • Introduction to Sport Management
  • Introduction to the Sport Industry (Master's Level)
  • Sport Marketing
  • Consumer Behavior and Sales in Sport
  • Contemporary Issues in Sport Management
  • Sport Policy
  • Problems in Intercollegiate Athletics
  • Current Issues in Professional Sport

 

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