**CANCELED** David P. Seifert, ABC, To Discuss Experience As Strategic Communication Manager and Innovator

John H. White, 11/29/2007  ·  0 comments

Where & When

Tuesday, December 4 at 7 p.m. in Klingenstein Lounge. Refreshments will be served.

Yankee IABC

**THIS EVENT HAS BEEN CANCELED DUE TO WEATHER.**

We're going to try to reschedule it in January.

David P. Seifert, ABC, will join IABC/IC on Tuesday, December 4, at 7 p.m. in Klingenstein Lounge. His talk will highlight his experience as a business communicator as well as how he's benefited from his IABC membership. David is the 2007-2008 President of the Yankee Chapter of IABC.

Dave Seifert is the owner of Seifert Communication in Uxbridge, MA, which specializes in freelance writing and internal communications consulting (including audits and managers’ communication coaching/training).

Dave has more than 20 years of internal communication experience with two of America’s leading corporations, where he was a champion of two-way communication and an innovator in new methods to engage employees in support of organizational direction and objectives.

Prior to opening Seifert Communication, Dave held communication leadership positions at Hallmark Cards in Kansas City, MO. His career there was filled with new opportunities and challenges, including:

• Creating a publication for Hallmark managers that shared sensitive corporate information and offered tips for practicing effective two-way communication with employee groups.
• Pioneering the role of “strategic communication manager” to build strong working relationships between Hallmark executives and communicators.
• Developing and leading courses to teach Hallmark managers how to communicate more effectively with employees they managed and with their peers.
• Bringing together a newly formed group to manage communication to more than 3,000 independently owned Hallmark Gold Crown stores.

In August 1997, Dave was invited travel to the United Kingdom to help Hallmark’s business in that country communicate a new strategy to employees and customers. This initial assignment turned into a nine-year partnership with Hallmark’s International division, working with businesses in the Netherlands, Australia, New Zealand, Japan, France and China.

Before going to Hallmark, Dave was a member of the communications team at Sprint; held positions in public relations and publications work on the staff of the National Collegiate Athletic Association; and directed public relations for the athletic department at the University of Detroit (MI) while current EPSN commentator Dick Vitale was the head men’s basketball coach.

Dave has been active in the International Association of Business Communicators (IABC) since 1977 and was elected to serve as worldwide chairman of the 14,000-member organization in1999-2000. He currently is serving as president of the Yankee chapter in New England. Dave also is a former president of the Kansas City chapter and director of U.S. District 5 and is a Life Member of those entities. Among his multiple awards is Kansas City/IABC’s highest honor: The Arthur E. Lowell Award for Excellence in Organizational Communication.

Dave holds a BA from the University of Detroit and professional accreditation (Accredited Business Communicator) from IABC. He and his wife, Lavonne, now live in New England so they can spend time with their daughter and three grandchildren. They enjoy tasting wines, watching college basketball, and exploring Scotland and France.