Editor: Keith Davis Writers: Alex Dippold, Dave Maley Publisher: Office of Public Information Volume 22, No. 6   November 1, 1999

Newsreel A periodic compilation of references to Ithaca College in the nation’s media. Do you remember when the only way you could tour a college that you wanted to attend was by going there for a visit? That’s not the case anymore. Today, Web sites and videos can help you narrow down college choices right from your home. Many colleges now have sophisticated Internet sites where you can take a virtual campus "walk around." Ithaca College, for instance, shows you a 360-degree view of its quad. You can also check out class descriptions [and] faculty bios." — MSNBC, September 3, 1999 Prevention’s Fat to Firm at 40+ Plan is based on a new way to work out, called cardio-resistance training. It combines the calorie-burning power of aerobic exercise with the muscle-building effects of strength training. "Exercising this way keeps your heart rate up to an aerobic workout level throughout your strength training," explains Gary A. Sforzo, Ph.D., chairperson of the graduate program in exercise and sport sciences at Ithaca College in New York, who’s studied cardio-resistance training. "That means you achieve the cardiovascular benefit of an endurance, or aerobic, program, and gain lean muscle as with traditional weight training. It’s also easier to stick with, because you’re done with both in half the time." — Prevention, October 1999 Colleges and universities love retirees, and the feelings are mutual. These days, retirement communities near college campuses are popular with seniors seeking a rich variety of cultural and educational opportunities and a chance to rub shoulders with students both young and old. Longview is a nonprofit rental community that provides assisted living and additional care on a fee-for-service basis. It’s close to Ithaca College and Cornell. Students often intern at Longview, and the college’s Gerontology Institute offers residents a chance to stay abreast of aging issues. — Kiplinger’s Retirement Report, September 1999 Howard Cogan was presented with the American Advertising Federation’s 1999 Distinguished Advertising Educator Award June 18 during the American Advertising Conference in Washington, D.C. Cogan, who recently retired as associate professor in the Park School of Communications at Ithaca College, helped found the school’s chapters of the AAF and the Public Relations Society of America and also served as their professional adviser. His AAF student chapter, called AdLab, has won the National Student Advertising Competition at the regional level five times, and in 1993 won first place nationally for its Saturn automobile campaign. Thomas Bohn, dean of the Park School of Communications at Ithaca College, says, "If we could clone a thousand Howard Cogans, we could clearly change the face of not only advertising education but higher education as well." — American Advertising, October – December 1999