Advertising Executive to Preview Prime-Time Season

Which new shows will be the hits and which ones the misses when the television networks premiere their fall prime-time lineup? An advertising executive responsible for choosing on which programs to place commercials will give his predictions at Ithaca College. Chuck Bachrach, recognized throughout the industry as one of its top negotiators in network television buying, will speak on Tuesday, October 10, at 7:30 p.m. in Park Hall Auditorium. His talk is free and open to the public.

A 1968 graduate of the College, Bachrach is executive vice president and director of media resources and programming at Rubin Postaer and Associates, the largest California-based advertising agency. He has been interviewed about network programming decisions by NBC Nightly News, Entertainment Tonight, the Wall Street Journal, USA Today, and Advertising Age, among others. Listed in Who’s Who in Broadcasting and Who’s Who in Television and Cable, he is a recipient of the Advertising Age Media Maven Award and was named one of the "100 best and brightest young people in advertising."

After earning his degree in television-radio, Bachrach began his advertising career in New York City with Ogilvy and Mather’s media planning group. In 1975 he became the agency’s youngest vice president, and he later was elected senior vice president and director of the network department. He relocated to California to join Western International Media as president of syndication and executive vice president of the national buying and programming unit. In 1990 he joined Rubin Postaer and Associates.

Bachrach has returned often to speak to students in the Roy H. Park School of Communications, and in 1980 he was honored with the school’s first Ceracche Distinguished Achievement Award. He has also taught at the New School in New York City, Marymount College, and the University of California, Los Angeles. A member of the Television Academy of Arts and Sciences, he has served on the American Association of Advertising Agencies Committee on Broadcast Network and Programming and on the board of directors of the Los Angeles Advertising Club.