Broadcasting the Beat
from London to Leningrad

by Joanna Norland

MTV. It's the channel that made the rock video essential to the American music industry. Its nonstop smorgasbord of videos, music documentaries, concert recordings, and animated shorts is as defining a part of the American diet, culturally speaking, as the burger and fries to go.

But will MTV ever be as British as fish 'n' chips, as French as a croissant au jambon, or as German as liverwurst on pumpernickel?

Maybe, say Peter Einstein '79 and Peter Dougherty '77, veterans of MTV Networks Europe --- as long as it continues to adapt and evolve, taking its cues from its continental viewers.
 

Peter Einstein:
In Tune with Market Demand

Peter Dougherty:
The Tunes (and Graphics) They Are a-Changin’

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