Personal Attention
High-tech entrepreneur Jim Verhagen 93
may sport loungewear, but his success proves hes doing
anything but lounging around.
Greeting clients in his bedroom slippers at his downtown Ithaca
apartment is part of Jim Verhagens style of business in
a high-tech industry.
A religious studies major, Verhagen founded the Cyrus Company
(named for his dog) in 1994, the year after he graduated from
Ithaca College. He had dabbled in software programming as a teen
and helped his friends configure e-mail programs at IC.
It was his major, he says, that helped him realize what his
goals were and how to interact in the computer industry. Because
the major allowed him to study in more than one field, he got
a good background in many areas. That helps him deal with his
clients, because he is able to keep up with world events and
issues that affect their businesses.
Cyrus builds on-line catalogs, Internet filing systems, and
Web sites. Catalogs on the Web allow customers to shop at home
with ease. Internet filing allows a company to track its records.
And Web design well, just about every company in business
today either has a site or wants one yesterday. About 30 percent
of Verhagens clients are local, including Peoples
Pottery, Glyph Technologies, and Moosewood Restaurant. The rest
of Cyruss accounts include larger corporations such as
Nabisco Foods, Maysles Film, the Made in New York Store, and
the Vitamin Discount Connection.
"With Jim you are not dealing with the high-powered New
York type," says David Hirsch, a co-owner of Moosewood who
worked with Verhagen in constructing the restaurants Web
site. "He reflects the Ithaca style; he is pleasant and
accessible."
Verhagen and his staff of specialists work out of his apartment.
With Ithaca College personnel, they helped design the Ithaca
College virtual tour (www.ithaca.edu/ic/vtour), which was a Los
Angeles Times pick of the week and which won the CampusTours.com
Four-Star Virtual Tour Award in June. "I especially take
pride in working with my alma mater," says Verhagen.
Verhagen attributes Cyruss success to the attention
he gives his clients. Cyrus receives dozens of requests for business
deals each week through word of mouth. The company is selective
in choosing clients, preferring to cater to growing businesses
and organizations that believe in personal service. "If
you are working with Cyrus," Verhagen asserts, "you
are working with me."
The relaxed style notwithstanding, Verhagen says his business
comes with its share of pressure. In a high-tech environment,
with clients scrambling to keep up with the demands of creating
and maintaining viable Web sites to attract customers, stress
is probably inevitable. Verhagen is himself grappling with decisions
about whether to expand the business.
He has decided to keep it small and personal for now. But
hes also working to open up a branch in Charlottesville,
Virginia. He has no plans to move the company out of Ithaca
or out of his home anytime soon.
Verhagen has never assembled a portfolio, typed a résumé,
or produced a major advertising campaign for his company. Nevertheless,
Cyrus is going strong, and it looks as if it will con-tinue to
grow at a healthy pace even though the boss wears slippers.
Marissa Tejada 00 and Maura Stephens |