ICQ 2003/4
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Jay Linden '72 Visits as Landen Professional


Linden spoke on media marketing.
Photo by Charles Harrington

One of the many Park School alumni now involved in network television, Jay Linden '72, came to the College in the fall as the Skip Landen professional in residence to give students and faculty an insider's perspective on media marketing. While on campus the television-radio graduate gave a free public lecture and led two master classes -- "The Tip of the Iceberg," on the role of brand identification in CNBC's advertising, and "The Olympic Games: A Game Plan for Success," on NBC's coverage of the world's largest sporting event.

Linden is the executive vice president of NBC's Strategic Partnership Group, which works with customers of both NBC and its parent company, General Electric, to develop integrated business development and media programs. Before assuming the vice presidency of that area, Linden had held numerous sales and management positions at NBC in his 22-year career. Among many accomplishments, he is credited with breaking new ground in integrated marketing by developing promotions such as Oldsmobile's sponsorship of the 25th anniversary of Saturday Night Live.

The professional in residence series is named after filmmaker and professor emeritus of cinema and photography Gustav "Skip" Landen. During his 23 years at the College, Landen produced and directed almost 150 films and helped establish the College's communications program in Los Angeles. Landen was on campus during Linden's visit to talk with students and introduce Linden's lecture.

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A. Ozolins, Ithaca College Office of Publications, 30 April, 2004