Be Your Own Best Publicist
Meryl Weinsaft Cooper ’92 and Jessica Kleiman, Be Your Own Best Publicist (Career Press, January 2011)
Be Your Own Best Publicist focuses on helping job seekers — as well as those who are currently employed — market themselves in the workplace. The authors believe that anyone can use basic public relations skills to land a new job, attract freelance assignments, stay essential in a current position, or obtain a promotion.
Cooper is managing director of the home and lifestyle division of the communications agency, DeVries Public Relations. She also oversees the firm’s digital marketing and social media strategies.