Be Your Own Best Publicist

Meryl Weinsaft Cooper ’92 
and Jessica Kleiman, Be Your 
Own Best Publicist 
(Career Press, 
January 2011)

Be Your Own Best Publicist focuses on helping job seekers — as well 
as those who are currently employed — market themselves in the workplace. The authors 
believe that anyone can use basic public relations skills to land a new job, attract freelance assignments, stay essential in a current position, or obtain a promotion.  

Cooper is managing director of the home and lifestyle division of the communications agency, DeVries Public Relations. She also oversees the firm’s digital marketing and 
social media strategies.