Ithaca College’s new branding initiative takes flight
By Steve Shoemaker
It’s hard to sum up Ithaca College in one word, but at the start of the fall semester, IC did exactly that. On September 1, the College revealed a new branding and marketing campaign designed to distill the entire IC experience into one concept: ...
Zach Adelman ’96 works to keep the tiny pests from spreading deadly diseases.
By Doug McInnis
Scientists have sent astronauts to the moon and built artificial hearts, but they have never been able to rein in the lowly mosquito, delivery agent for some of the deadliest viruses on earth. Now Zach Adelman ’96 and his research...
Rick Roth ’76 comes up with new solutions for a new marketing world.
By Robin Roger
The advertising business has undergone dramatic change over the last several years. Consumers are more in control over how and where they engage with a brand, and retail customers hold more and more power over which brands they will support. Advertisers need integrated marketing...