Stories

Project Look Sharp



Project Look Sharp helps the Himalayan nation reconcile TV and tradition 

Thirteen years ago, Bhutan became the last nation in the world to introduce television to its citizens. Since then, the people of Bhutan have tried to balance the influences of Western media with long-held cultural values.

Last winter, the government of Bhutan reached out to IC’s...

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Project Look Sharp helps kids choose health.

By Sharon Tregaskis

The average American kid logs three to four hours a day in front of the TV and sees about 40,000 commercials a year, many of them for nutritionally...

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